When Your Hair Starts to Change: Holly's Honest...
Hair thinning, a widening part, or receding temples can shake your confidence at any age, but especially in your 40s and beyond. In this honest Q&A, Holly shares her real...
read moreWhen Your Hair Starts to Change: Holly's Honest...
Hair thinning, a widening part, or receding temples can shake your confidence at any age, but especially in your 40s and beyond. In this honest Q&A, Holly shares her real...
Remedies for Dark Circles and Deep-Set Eyes: A ...
There's a particular moment many of us know well. You've slept seven hours, you feel rested, you've had your morning coffee — and yet the woman looking back at you...
read moreRemedies for Dark Circles and Deep-Set Eyes: A ...
There's a particular moment many of us know well. You've slept seven hours, you feel rested, you've had your morning coffee — and yet the woman looking back at you...
Your Mascara Didn't Stop Working. Your Lashes C...
Can I tell you something I wish someone had told me a few years ago? I remember standing at my bathroom mirror, mascara in hand, thinking — what is happening?...
read moreYour Mascara Didn't Stop Working. Your Lashes C...
Can I tell you something I wish someone had told me a few years ago? I remember standing at my bathroom mirror, mascara in hand, thinking — what is happening?...
EyeCorrect+ Q&A: A Professional Makeup Artist's Honest Review
In this candid Q&A, professional makeup artist Emily shares her firsthand experience with EyeCorrect+ Undereye Brightener, the innovative under-eye product that bridges the gap between skincare and makeup. 💕 From...
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Why Dark Circles Get Worse After 40 - And What You Can Actually Do About It
You’re not imagining it. Those shadows under your eyes really are getting darker. Here’s why — and more importantly, what you can do to finally fix them. You’re well-rested. You...
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4 Ways to Manage Thinning Hair - What Works and What's Just Buying you time
If you've been dealing with thinning hair for a while, you've probably tried a lot of different solutions. You may have even tried HairMagic+ Hairline Powder — and if you have, you'll...
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Spring Forward with Healthy Skin Habits: Preparing Your Skin for the Season Ahead - Part 2
Spring Forward with Healthy Skin Habits: Beyond the Basics (Part 2) Welcome back! If you haven't read Part 1 of this series, we recommend starting there. In Part 1, we...
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Spring Forward with Healthy Skin Habits: Preparing Your Skin for the Season Ahead - Part I
Spring is still a few weeks away, but your skin knows the seasons are changing. Right now—while we're still in the quieter months—is the perfect time to prepare your skin for...
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HairMagic+ Q&A with Jill
Going grey is more than a change in hair color — it’s a deeply personal transition. For many women, it brings a sense of freedom and authenticity… but also new...
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Why your Makeup Feels Different than it Used to
If you’ve ever applied makeup the same way you always have — only to step back and think, “Why doesn’t this look or feel the same anymore?”, you’re not alone. Many...
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HairMagic+ Q & A with Sherri
We’re so excited to introduce you to Sherri, a vibrant member of our Rumi community who knows firsthand the struggle of keeping up with gray roots and busy salon visits....
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How Does Sleep Affect Our Skin?
The beauty rest your skin truly needs – especially after 50. 💕We’ve all heard the phrase “beauty sleep” — but for women over 50, it’s not just a saying; it’s...
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The Science of Lash Care: A 2 Part Series: Part 2
Part 2: Best Practices for Lash CareHello again! Now that we understand how lashes grow and why they change with age, let’s shift to what we can do to keep...
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The Science of Lash Care: A 2 Part Series: Part 1
Part 1: How Our Lashes Grow and What Changes with Age Eyelashes may be small, but they are surprisingly complex. 💞They protect our eyes from dust and debris, enhance our...
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Q & A with Tammy: LashCare+ Serum
As women, we expect changes with age, but many of us are caught off guard when our lashes begin to thin, shorten, or lose their fullness, especially during perimenopause and...
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Hair Thinning in your 50's: Why It Happens and How to Shine Through It
As women, our hair often feels like an extension of who we are. So when it begins to thin, especially in our 50s, it can feel unsettling. But know this:...
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Introducing HairMagic+: The Secret to Fuller Natural Looking Hair
Hi there ladies! Kate here again. 💕 If you’ve ever stood in front of the mirror, adjusting your hair just to cover thinning areas or a widening part, you’re not alone. It’s...
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Q & A with Heidi: Mascara
As we age, our beauty routines often need a refresh — not because we’re doing anything wrong, but because our skin, lashes, and needs evolve. For many women over 40,...
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Your Ultimate Guide to Fabulous Brows after 40 (updated for 2025)!
Hi there, ladies! Kate here, the founder of Rumi Cosmetiques. The Rumi Blog is something that holds great significance for me. It's a place where I can write my heart...
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Q & A with Lesley: LushLine+ Eyeliner Tricks and Tips
If there’s one thing Lesley knows, it’s eyeliner - and how to make it work for every age, eye shape, and confidence level. In this Q&A, she shares her personal...
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The Secret to Better Well Being? Care for your Lashes
In today’s fast-paced world, our well-being is more important than ever. While physical health often takes center stage, our mental and emotional wellness deserve just as much care and attention....
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11 Makeup Mistakes to Avoid After 50
Makeup should enhance, not age you! Here at Rumi Cosmetiques we’re here to guide you through common mistakes and offer easy fixes to help you look and feel your best....
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11 Reasons Why You Should Not Sleep with Makeup On
Hello beautiful! Let’s talk about something we’ve all been tempted to do: hitting the pillow with makeup still on. 💕 We’ve had long days, fun evenings, and nights when our...
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New Year Mindfulness - Resolutions for Life, Body and Soul
“In today’s rush, we all think too much, seek too much, want too much – and forget the joy of just being.” - Eckhart TolleThe start of a new year...
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Holiday Presents for All!
The holiday season is here, and with it comes the chaos of shopping for the perfect gifts. If your to-do list feels longer than Santa’s, don’t worry! Whether...
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The Importance of Self Care in Winter
We are all feeling cooler temperatures lately! With decades of winters behind, the season still manages give us unique challenges for our personal health and wellness. What is it about...
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Keeping Stress in Check During the Holidays
As the holiday season approaches, so too does the whirlwind of activities: gift shopping, cooking, decorating, and organizing and attending family gatherings. The list becomes endless! While this time of...
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Holiday Gift Guide: Perfect Bundles from Rumi Cosmetiques
The holiday season is here, and what better time to celebrate beauty, self-care, and the confidence that comes with feeling and looking your best? Rumi Cosmetiques offers a selection of...
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Create a Smokey Eye Look in Just 5 Quick Steps!
Creating a quick smokey eye doesn’t need to be complicated! Here’s a simple guide using LushLine+ Eyeliner and VolumeCare+ Mascara to achieve a sultry, smokey look in minutes. Quick Step-by-Step Guide:...
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Maintaining Beauty and Positivity in the Cooler Months: A Guide for Women
As the days grow shorter and temperatures dip, it can be tempting to cozy up and take a break from routines, but maintaining a thoughtful beauty and wellness regimen can...
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Do Cream Based Makeup Products Really Work?
For years, older women have been on the hunt for the perfect makeup product— one that enhances their natural beauty without settling into fine lines or drying out their skin. ...
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Makeup Red Flags to Avoid
Navigating the world of makeup can be tricky and knowing what to avoid is just as important as knowing what not to. 👩🦰 As Rumi Cosmetique's founder; I'm here...
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Are You Applying Mascara the Right Way? Tips for Women Over 50 to Make Your Eyes Pop! 💄👁️💖
Good Morning Ladies! It’s time to talk about one of our best beauty allies: mascara! It’s that little magic wand that can instantly transform your eyes, making them look bigger,...
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Why Water Resistant Makeup is your New Best Friend
Hi again! If you’re like me and have passed the big 5-0, you’ve probably noticed that your makeup needs are a bit different than they were in your 20s. We’re...
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Top 9 Tips! Stay Cool in Summer
The summer heat has arrived, bringing with it long, sunny days and the joy of spending more time outdoors. ☀️ However, the rising temperatures and humidity can present quite the...
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What Actually Causes Wrinkles and How Can We Embrace Them With Love?
Did you know our skin starts to age and show wrinkles as early as our mid-20s? Aging affects every layer of the skin, from the surface to deeper layers, primarily...
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Golden Years Glow: Summer Beauty Tips for Mature Women
As summer arrives, it's time to get excited, bask in the sunshine and enjoy the vibrant season! However, for women over 50, our summer beauty routines can come with unique...
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Are Blush & Highlighter Just for the Young?
Hi there, beautiful ladies! It's Kate here, the founder of Rumi. I received a truly engrossing message this week from a lady that has just seen our newly launched color...
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Brow Renaissance: Artistry for the Modern, Mature Woman
In the dynamic landscape of beauty, one often neglected aspect deserving our attention is the world of eyebrows. Navigating the world of brow styling can be a bit trickier than...
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Your Ultimate Guide to Fabulous Brows After 40
Hi there, ladies! Kate here, the founder of Rumi Cosmetiques. The Rumi Blog is something that holds great significance for me. It's a place where I can write my heart...
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How Nutrition and Gut Health Impacts Your Complexion After 40
Glowing Skin Starts from Within How Nutrition and Gut Health Impacts Your Complexion After 40 Hi there, ladies! Today is a very exciting day as it's our first collaborative blog...
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Celebrating the Power of Community
Celebrating the Power of Community A Heartfelt Message from Kate Hi there, ladies! As I sit down to pen this blog post, my heart is brimming with gratitude, love, and...
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Empowering Hair Growth Journey: Debunking Myths
Hello, lovely ladies! Kate here! I hope your June has started on a lovely, warm and inspiring note! Many of you are already familiar with me but we also have...
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How to Combat Eyebrow Thinning
Thin eyebrows sure made their statement in the '90s. I wouldn't call the pencil-thin trend the most flattering, yet I must admit some women really knew how to pull it...
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Do you smell Spring? How to take time for yourself.
Now that winter is slowly (very slowly) approaching its end, it's the best time to take some time to unwind, recharge & perhaps rethink what's passed and what's yet to...
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The Secret to Slowing Down Aging (Do You Even Need To?)
Although aging is such a natural and inevitable part of our beautiful life cycle, at times we all might feel like slowing this thing down a bit certainly wouldn't...
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How FACE RE-FRESH can change your life
How FACE RE-FRESH can change your life As Summer brings fresh inspiration, it’s the perfect time for new habits and what’s better than obtaining healthy habits that actually bring you...
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How does self-talk affect your self-image and confidence?
How you see yourself will affect your thinking, your behavior, and how you relate to others. Self-image has a very significant impact on your happiness in life and a positive...
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