Create a Smokey Eye Look in just 5 Quick Steps!
Creating a quick smokey eye doesn’t need to be complicated! Here’s a simple guide using LushLine+ Eyeliner and VolumeCare+ Mascara to achieve a sultry, smokey look in minutes. Quick Step-by-Step Guide:...
read moreCreate a Smokey Eye Look in just 5 Quick Steps!
Creating a quick smokey eye doesn’t need to be complicated! Here’s a simple guide using LushLine+ Eyeliner and VolumeCare+ Mascara to achieve a sultry, smokey look in minutes. Quick Step-by-Step Guide:...
Maintaining Beauty and Positivity in the Cooler...
As the days grow shorter and temperatures dip, it can be tempting to cozy up and take a break from routines, but maintaining a thoughtful beauty and wellness regimen can...
read moreMaintaining Beauty and Positivity in the Cooler...
As the days grow shorter and temperatures dip, it can be tempting to cozy up and take a break from routines, but maintaining a thoughtful beauty and wellness regimen can...
Do Cream Based Makeup Formulas Really Work?
For years, older women have been on the hunt for the perfect makeup product— one that enhances their natural beauty without settling into fine lines or drying out their skin. ...
read moreDo Cream Based Makeup Formulas Really Work?
For years, older women have been on the hunt for the perfect makeup product— one that enhances their natural beauty without settling into fine lines or drying out their skin. ...
Are You Applying Mascara the Right Way? Tips for Women Over 50 to Make Your Eyes Pop! 💄👁️💖
Good Morning Ladies! It’s time to talk about one of our best beauty allies: mascara! It’s that little magic wand that can instantly transform your eyes, making them look bigger,...
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Why Water-Resistant Makeup is Your New Best Friend
Hi again! If you’re like me and have passed the big 5-0, you’ve probably noticed that your makeup needs are a bit different than they were in your 20s. We’re...
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Top 9 Tips! Stay Cool in Summer
The summer heat has arrived, bringing with it long, sunny days and the joy of spending more time outdoors. ☀️ However, the rising temperatures and humidity can present quite the...
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What Actually Causes Wrinkles and How Can We Embrace them With Love
Did you know our skin starts to age and show wrinkles as early as our mid-20s? Aging affects every layer of the skin, from the surface to deeper layers, primarily...
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Golden Years Glow: Summer Beauty Tips for Mature Women
As summer arrives, it's time to get excited, bask in the sunshine and enjoy the vibrant season! However, for women over 50, our summer beauty routines can come with unique...
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Are Blush & Highlighter Just for the Young?
Hi there, beautiful ladies! It's Kate here, the founder of Rumi. I received a truly engrossing message this week from a lady that has just seen our newly launched color...
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Brow Renaissance: Artistry for the Modern, Mature Woman
In the dynamic landscape of beauty, one often neglected aspect deserving our attention is the world of eyebrows. Navigating the world of brow styling can be a bit trickier than...
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Your Ultimate Guide to Fabulous Brows After 40
Hi there, ladies! Kate here, the founder of Rumi Cosmetiques. The Rumi Blog is something that holds great significance for me. It's a place where I can write my heart...
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How Nutrition and Gut Health Impacts Your Complexion After 40
Hi there, ladies! Today is a very exciting day as it's our first collaborative blog post! One of the most searched topics amongst my girlfriends is - how to maintain...
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The Power of Community
Celebrating the Power of Community A Heartfelt Message from Kate Hi there, ladies! As I sit down to pen this blog post, my heart is brimming with gratitude, love, and...
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How to combat Eyebrow Thinning
Thin eyebrows sure made their statement in the '90s. I wouldn't call the pencil-thin trend the most flattering, yet I must admit some women really knew how to pull it...
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How to take time for yourself?
Now that winter is slowly (very slowly) approaching its end, it's the best time to take some time to unwind, recharge & perhaps rethink what's passed and what's yet to...
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The Secret to Slowing Down Aging (Do You Even Need To?)
Although aging is such a natural and inevitable part of our beautiful life cycle, at times we all might feel like slowing this thing down a bit certainly wouldn't...
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How FACE RE-FRESH can change your life
How FACE RE-FRESH can change your life As Summer brings fresh inspiration, it’s the perfect time for new habits and what’s better than obtaining healthy habits that actually bring you...
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How does self-talk affect your self-image and confidence?
How does self-talk affect your self-image and confidence? How you see yourself will affect your thinking, your behavior, and how you relate to others. Self-image has a very significant impact...
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Law of Activity
We all know how important exercise is for keeping us physically healthy. But did you know that exercise can also help keep you mentally & emotionally healthy? Research shows that...
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One sheet a day keeps the wrinkles away!
One sheet a day keeps the wrinkles away! March is here and I finally feel like shedding my old winter skin, in many ways. I finally start to feel my...
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Why you should never sleep with makeup on
Why you should STOP sleeping with makeup on TODAY Let’s be honest, we all have been there at some point in our lives. Whether it’s a one-time weakness or a...
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Thinning Hair – Solutions & Maintenance Tips
Thinning Hair – Solutions & Maintenance Tips Hair is just such an important feature, at least for me. I remember my dad saying that he married my mother because of...
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Do the expiration dates really matter?
Do the Expiration Dates Really Matter? As we slowly get acquainted with the year of 2022, it’s also a great time to check whether that lotion you have been using...
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We are all in this together
We received a message from our first-time customer a few days ago and it inspired us so much, we decided to write a blog post about it. It did because...
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Get Yourself New Year Ready
Jolly festivities, wrapping presents, kissing under the mistletoe and all that movie magic has yet again passed and we have to prep for a new start. A new beginning, huh? ...
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BROWN is the new BLACK
Our Black Friday Sale flew by so quickly, I can’t believe I’m writing a blog on our next treat we have prepared for you. Having had many meaningful and...
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USE IT or LOSE IT - Ways to Improve Cognitive Function After 50
USE IT OR LOSE IT - WAYS TO IMPROVE COGNITIVE FUNCTION AFTER 50Cognitive abilities can be divided into several specific cognitive domains including:• Attention;• Memory;• Executive cognitive function (e.g. planning...
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The Month of Menopause
THE MONTH OF MENOPAUSEAs October is the World Menopause Month, I have decided to be more vocal about it and I’m encouraging you to do the same, at least with...
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10 benefits of hyaluronic acid
10 BENEFITS OF HYALURONIC ACIDAlthough it may seem like hyaluronic acid has become the new trendy miracle in the beauty industry - it has actually been scientifically proven to be...
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Staying Consistent With Eyelash Serum
5 TIPS FOR STAYING CONSISTENT WITH YOUR EYELASH ENHANCING SERUM Aalways forget to use serum! How to stay consistent when your memory isn't? “Success isn't always about greatness. It's about...
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Droopy Eyes + Makeup Tips
HOODED, DROOPY EYELIDS – WHAT TO DO? (+ MAKEUP TIPS) We all know what hooded, saggy and droopy eyelids look like and although some people have hooded eyelids all their...
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6 Vitamins For Vitality After 50
6 BEST VITAMINS/SUPPLEMENTS FOR WOMEN OVER 50 When it comes to vitamins and supplements, especially, when you're in your 50's, 60's or beyond, we strongly suggest thinking of your diet...
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3 Tips For Saving Time
HOW TO SAVE TIME GETTING READY IN YOUR 50’S AND BEYOND (3 TIPS THAT ACTUALLY WORK)Time is the most valuable asset we have in our lives. We’re not getting any...
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Healthier, More Feminine & Attractive
“And one day she discovered that she was fierce, and strong, and full of fire, and that not even she could hold herself back because her passion burned brighter than...
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Sleeping Beauty
SLEEPING BEAUTYOVERNIGHT TREATMENTS FOR BOOSTING CONFIDENCEAs you have probably noticed - we love talking about the mind-body connection and vice versa. Sleep is absolutely vital when thinking of our physical...
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7 eyebrow mistakes
7 EYEBROW MISTAKES WOMEN BEYOND 50 MAKEyebrows just like eyelashes are one of the most significant and noticeable features of our faces. They wick away sweat and dirt, deflect rain...
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WHY USE EYELASH SERUM AND HOW DOES IT WORK?
WHY USE EYELASH SERUM AND HOW DOES IT WORK?Nowadays it is more important than it has ever been to take care of one’s health and do it consistently, especially when...
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Caring for your eyelashes
HOW CARING FOR YOUR EYELASHES WILL HELP YOUR WELL-BEING? At the time we are in, our well-being is truly of vital importance. Of course, it has always been that way...
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