• VolumeCare+ Mascara
  • VolumeCare+ Mascara
  • VolumeCare+ Mascara
  • VolumeCare+ Mascara
  • VolumeCare+ Mascara
  • VolumeCare+ Mascara
  • VolumeCare+ Mascara

VolumeCare+ Mascara

VolumeCare+ Mascara

A 2-in-1 mascara specifically designed for mature women with thinning eyelashes.


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  • Product Info
  • Benefits
  • Ingredients

Most women over 40 struggle to find the perfect mascara and the reason for that is simple: the needs of their eyelashes have changed, but they continue to use a mascara that's not suitable for them.

Meet VolumeCare+ Mascara. The first mascara specifically designed for mature women with short & thin eyelashes.

Not only does it provide exceptional volume, length and separation for even the shortest eyelashes, but it's also infused with Growth Peptides.

These growth ingredients promote the appearance of longer, thicker & healthier eyelashes that are less prone to fallout and breakage.

VolumeCare+ Mascara has a buildable, clump-free, and water-resistant formula, that is effortlessly removable and suitable for the most sensitive eyes.

  • Covers every lash, even the shortest ones
  • Grows and strengthens your lashes
  • Withstands crying, rain, sweat, tears
  • Clean, natural look with no clumps
  • Suitable for sensitive eyes
  • VolumeCare+ Mascara has a biotin and peptide-infused formula. These active ingredients work as an eyelash growth serum to promote longer, thicker & healthier eyelashes over time.
  • 100% Vegan & Cruelty-Free!

Full Ingredient List

View full details

VolumeCare+ Mascara


Natural Black
  • Natural Black
  • Dark Brown


As Seen in

Customer Reviews

Trusted By 170,000+ Women

Why Choose VolumeCare+ Mascara?

5 Reasons Why Mature Women Love Rumi

1. Eyelashes After Menopause Need Help

VolumeCare+ Mascara has a biotin and peptide-infused formula. These active ingredients work as an eyelash growth serum to promote longer, thicker & healthier eyelashes over time. With each coat of mascara you are also conditioning your lashes and making them stronger and less prone to fallout and breakage.

2. Specifically Crafted Brush For Thin & Sparse Eyelashes

VolumeCare+ Mascara has a specifically crafted brush that will find and coat even the shortest and sparsest eyelashes.

3. Formula For The Most Sensitive Eyes

Using mascara can turn into a love-hate relationship when you have extremely sensitive eyes. VolumeCare+ Mascara is hypoallergenic and tested to be safe for even the most sensitive eyes. No irritation is guaranteed!

4. Great Length And Exceptional Volume

With just one effortless coat you'll achieve the eyelash look of your dreams. The silky-smooth formula will lift, lengthen and naturally curl even the thinnest and shortest eyelashes.They will not only look longer and thicker, but also well-hydrated, nourished and soft. 

5. Water-Resistant & Clump-Free

VolumeCare+ Mascara withstands rain, tears, sweat, runny eyes or any moisture. It stays put all day without clumps, flakes or smears. Best part? It's easy to remove it at night. 

A Match Made In Heaven For Thinning Lashes

Every single little detail, starting from the brush and ending with the formula, has been carefully chosen to offer mature women with thinning eyelashes the best results possible.

What makes it the best:

  • Designed For Mature Woman
  • Clump-Free Formula
  • Extreme Length, Volume & Separation
  • Lasts All Day, Yet Easy to Remove
  • Contains Growth Ingredients

From Thin To Thick Lashes

Frequently Asked Questions

No matter what your question is about our products, the team at Rumi is always on hand to provide prompt and accurate answers. Email us at hello@rumicosmetiques.com anytime.

How long will it take for my order to arrive?

Your order will ship out within 1 day of the order being placed. Arrives in 4-9 business days.

What results can I expect and when?

You can expect immediate volume for your eyelashes while the active ingredients in the formula will make them appear healthier and longer with consistent everyday use. You will get the best of both worlds: happy & healthy lashes combined with a beautiful and natural mascara look.

Can you use VolumeCare+ on sensitive eyes?

Yes! The formula has been tested and developed so that it’s suitable for even the most sensitive eyes.

How do you remove VolumeCare+?

Simply rinse off our mascara with warm water and a washcloth using a gentle downward-sweeping motion. You can also use your favorite cleanser or makeup remover.

If you wish to remove VolumeCare+ Mascara gently, without damaging your eyelashes and nourish them at the same time, consider our AminoBlend+ Micellar Makeup Remover! It's a 2-in-1 solution that not only removes makeup, but also treats eyelashes with effective soothing & nurturing ingredients!

Is VolumeCare+ mascara waterproof?

It's not water-proof but water-resistant. This offers a smudge-free look all-day while providing eyelash-friendly removal at the end of your day!

How much does shipping cost?

Shipping cost is free for all orders above £55. For all orders under £55 shipping cost is £4.94. 

Will this treat my thinning eyelashes?

Yes! The active ingredients and eyelash-friendly removal process will help to condition and nourish your lashes in a very kind and caring way in order to achieve the appearance of longer, thicker & healthier eyelashes that are less prone to fallout and breakage. Your lashes will thank you for this!

Is there a correct way to apply the VolumeCare+ Mascara?

Important To KnowDon’t wiggle and pump the wand of your mascara in and out of the tube. Doing so pushes air into the tube and dries it out. This can cause your mascara to clump up, making it messy and unattractive.

Step-by-Step ApplicationGently take out your mascara wand. Remember that there is no need to pump it to load the mascara.Next, scrape the tip against the tube so that the wand isn’t overloaded and wet. You can then push back the liquid into the mascara with the wand to have the mascara liquid last longer.Then, apply your mascara to your top lashes, starting with the tips and then going to the base of the lashes. While applying your mascara, look down towards your nose, not straight ahead.Next, with the tip of the wand, push up the outer corners of your lashes.After this, use a double-edged brush to separate any areas that may have become a little clumpy. At this stage, comb from the top and the bottom.Finally, put a soft layer of the mascara to your lower lashline performing a light wiggling motion.

What are the ingredients?

Aqua, Copernicia Cerifera (Carnauba) Wax, Acrylates/Octylacrylamide Copolymer, CI77499 Black Oxide of Iron, Stearic Acid, Propylene Glycol, Cera Alba, Dimethicone, PVP, CI77266 D&C Black No.2,POLYSORBATE 80, Sorbitan Sesquioleate, Triethanolamine, Phenoxyethanol, Methylparaben, Propylparaben, Fragrance Alcohol Denat., Myristoryl Pentapeptide-17, Biotinoyl Tripeptide-1

How it's different from other mascaras on the market?

VolumeCare+ Mascara was created when no such thing could be found on the market. There wasn't a mascara that had been specifically designed for thinning eyelashes, taking into consideration all the other aspects mature women face on a daily basis (e.g. sensitive eyes & skin, eyes that water, menopausal sweats, weak eyelashes that can't be rubbed when removing etc.).

That's one of the reasons it's difficult to consider VolumeCare+ a "traditional" or "regular" mascara. It serves as a mini treatment to your lashes with each coat you apply. An effective 2-in-1 solution that not only finds and coats even the shortest of lashes but also conditions and nourishes them to achieve the appearance of longer, thicker & healthier eyelashes that are less prone to fallout and breakage.

“It Does What It Says Or Your Money Back”. GUARANTEED!

At Rumi Cosmetiques, we believe exceptional products should perform as promised. After all, our business can only exist if you love the RESULTS you get from our products and continue to buy from us.

So, if you’re not happy with your purchase, for any reason, (which we doubt), we’ll be happy to return 100% of your hard-earned money. Just let us know by email and we'll get back to you as soon as possible!

Customer Reviews

Based on 5138 reviews
Valerie Baker
volume care

As I was absolutely delighted with your lash care I jumped at the thought of using 'volume lash' for just a little volume on occasions. However I have to be very careful not yo use aa 'loaded' brush for fear it makes my by delicate lashes stick
together, so I use a dry brush and wipe of the surplus being very aware of the waste!
I'm sure the lash care is strengthening my lashes to perhaps I won't always have to do this!. Your products are very pleasing as I feel they are nourishing , they are not too heavy which would make us young oldies look a bit 'tarty'
Best wishes

Jo Ventham

Buy it! 🤩🥰

Great mascsra

This is a fab mascara and has really lengthened my lashes

Susie Reid-Hill
Lush lashes

Best mascara I have ever used, I now have long lush lashes with no smudges! Thank you.


It’s okay

Chris Murphy
Not for me

I ordered the dark brown mascara on the recommendation of a friend. I am 70 years old and my eyelashes are sparse and short. The mascara is a good colour, but I found that no matter how much I scraped the brush on the top of the tube there was still always too much product on the brush for me to be able to apply it evenly. I made numerous attempts but have now given up. This mascara is expensive: not a problem if it works, but I am very disappointed to spend this much and be unable to use it.

Karen Marsden
No smudge

Love this mascara, doesn’t budge or smudge.

Lindsey P.
Great product

Continue to use this mascara as its simply the best!

Doesn't harm your eyelashes at all and great customer service.

Loving Rumi

I absolutely cannot imagine using any other make up on. My eyes and brows than Rumi. I feel more attractive now, even in my 70s. Thank you Rumi! Guess which eye

Trevor Edwards
An Excellent Cosmetic.

Easy to apply. Long lasting and lash enhancing.