Rumi Cosmetiques
VolumeCare+ Mascara
429"I have never felt more confident about myself than while wearing this mascara. I've been getting a lot of compliments from my patients, my daughter's friends, and even from my husband! It's the real deal!" - Nancy C.
The only mascara on the market designed for mature, thinning eyelashes
VolumeCare+ Mascara is a 2-in-1 solution for sparse eyelashes.
A long-lasting formula finds and coats every single little eyelash to make the most of them while containing active ingredients that make your natural eyelashes grow over time.
For every order you make, we donate to help mature women overcome the challenges we face as we age. 
"I have never felt more confident about myself than while wearing this mascara. I've been getting a lot of compliments from my patients, my daughter's friends, and even from my husband! It's the real deal!" - Nancy C.
The only mascara on the market designed for mature, thinning eyelashes
VolumeCare+ Mascara is a 2-in-1 solution for sparse eyelashes.
A long-lasting formula finds and coats every single little eyelash to make the most of them while containing active ingredients that make your natural eyelashes grow over time.
Copernicia Cerifera (Carnauba) Wax
Acrylates/Octylacrylamide Copolymer
CI77499 Black Oxide of Iron
Stearic Acid
Propylene Glycol
Cera Alba
Dimethicone
PVP
CI77266 D&C Black No.2
POLYSORBATE 80
Sorbitan Sesquioleate
Triethanolamine
Phenoxyethanol
Methylparaben
Propylparaben
FRAGRANCE
Alcohol Denat.
Myristoryl Pentapeptide-17
Biotinoyl Tripeptide-1
Quality Ingredients That Provide Instant Volume & Nourishment
Peace of mind comes from knowing that your eyelashes are being taken care of.
We, mature women, have to be careful what products we use on our lashes if we want to keep them.
And that is how VolumeCare+ Mascara differs from all the other you've tried: it's compiled with hard to get ingredients that actually nourish and take care of your eyelashes.
There are so many changes we must face and embrace as we age, so having great-looking eyelashes means that there's one less problem to worry about.
You have beautiful lashes to gain & nothing to lose. Try our VolumeCare+ Mascara risk-free today!
VolumeCare+ Mascara Treats Your Eyelashes In 3 Ways
INSTANT VOLUME
A long-lasting, clump-free formula that lengthens and volumizes even the thinnest eyelashes. Won't flake nor smear.
KIND TO YOUR LASHES
Eyelash-friendly application and removal. Suitable for extremely sensitive eyes and contact lens wearers.
NATURAL EYELASH GROWTH
Contains necessary vitamins (blend of peptides) to stimulate the growth of your natural lashes. Cruelty-free & natural, vegan ingredients.
Anti-Aging is a myth.
Don't Let Them Tell You Otherwise.
The whole industry of cosmetics is built on selling the idea of trying to look younger, to turn back time. Don't listen to that nonsense.
The truth is that you don't need to look like 20-year-old girls all the time. What you really need is to look great for your age. Showcasing strength, experience & your femininity.
Rumi Cosmetiques was built on this idea. Helping women in their 50s, 60s & beyond to look amazing and highlight the best of them.
Just because the status-quo of makeup doesn't work for you, it doesn't mean that "you're too old for it". Because you're not!
Here's How Your Purchase Matters
For every order you make, we donate to help mature women overcome the challenges we face as we age.
We support & empower mature women that are fighting cancer.
We lift up women that are going through menopause.
We encourage women whose memory, thinking & behaviour is affected by Alzheimer's.
Frequently Asked Questions
What results can I expect and when?
You can expect increased volume and length for your eyelashes on a day-to-day basis while having delicate care of your natural eyelashes by providing them with the necessary vitamin mixture for effortless growth.
You are getting the best of both worlds: happy & healthy eyelashes combined with the dramatic look you once had.
Will this treat my thinning eyelashes?
Yes. The growth vitamins and eyelash-friendly removal process help to give your natural eyelashes all they need to thrive!
Can you use VolumeCare+ on sensitive eyelashes?
Yes! It’s made to be used on the most sensitive eyelashes. It’s also safe to use for both adults and children.
Is VolumeCare+ Safe for everyday use?
Yes, absolutely! You can use this mascara as often as you like.
This is possible due to the fact that the removal process is eyelash-friendly and will not damage your beautiful, natural eyelashes!
Exactly how do you use VolumeCare+ mascara?
Important To Know
Don’t wiggle and pump the wand of your mascara into and out of the tube. Doing so pushes air into the mascara tube, drying it out. This can cause your mascara to clump up, making it messy and unattractive.
Step-by-Step Application
Gently take out your mascara wand. Remember that there is no need to pump it to load the mascara. Next, scrape the tip against the tube so that the wand isn’t overloaded and wet. You can then push back the liquid into the mascara with the wand to have the mascara liquid last longer. Then, apply your mascara to your top lashes, starting with the tips and then going to the base of the lashes. While applying your mascara, look down towards your nose, not straight ahead. Next, with the tip of the wand, push up the outer corners of your lashes. After this, use a double-edged brush to separate any areas that may have become a little clumpy. At this stage, comb from the top and the bottom. Finally, dab a little mascara on the bottom of the lashes.
How do you remove VolumeCare+?
Simply rinse off our mascara with warm water and a washcloth using a gentle downward-sweeping motion.
You can also use your favorite cleanser or makeup remover.
What makes VolumeCare+ mascara different from others?
Actually, the idea of VolumeCare+ was born when we didn't find anything on the market that has been specifically designed for mature eyelashes.
This is why we don't like to call VolumeCare+ a "traditional mascara" cause it does much more than just lengthen and provide volume to your eyelashes.
Is VolumeCare+ mascara water-proof?
It's not water-proof but water-resistant. This offers a smudge-free look all-day while providing eyelash-friendly removal at the end of your day!
Is VolumeCare+ mascara clump-free and long-lasting?
Yes, absolutely!
The unique mix of ingredients allows having VolumeCare+ last all day while not clumping.
What color is VolumeCare+ mascara?
As of now, we only offer VolumeCare+ Mascara in black.
However, it's not as severe black as all the other mascaras out there. It perfectly fits blonde & fair-skinned ladies as well.
What are the ingredients?
INGREDIENTS:
Aqua, Copernicia Cerifera (Carnauba) Wax, Acrylates/Octylacrylamide Copolymer, CI77499 Black Oxide of Iron, Stearic Acid, Propylene Glycol, Cera Alba, Dimethicone, PVP, CI77266 D&C Black No.2, POLYSORBATE 80, Sorbitan Sesquioleate, Triethanolamine, Phenoxyethanol, Methylparaben, Propylparaben, Fragrance Alcohol Denat., Myristoryl Pentapeptide-17, Biotinoyl Tripeptide-1
Real Reviews From Real People
United StatesJust started using this mascara, so no word on benefits to my lashes yet. I was looking forward to an easy removal process with a warm wash cloth and water, but I didn't have that experience. It's my reason for 4 out of 5 stars.
United StatesI have short straight eyelashes. I have curled them & worn every mascara made. My lashes always come uncurled after an hour or two AND often many of the mascaras I use looks like thick sticky pieces of gunk( even my most expensive high value mascaras). I had to settle for much disappointment because I was not about to go without curling my lashes or mascara. When I saw the Rumi demo I decided” one last try.” Oh my!!! My lashes stayed curled from the first application AND the mascara is so soft my lashes look like a young child’s lashes!! I LOVE the wand size & the look & texture of this mascara. I love everything about it! I am so thrilled after years of just “ doing the best I could & accepting my disappointment “. Not now!! Thanks Rumi!!
United StatesI'm so loving this mascara! Finally a mascara for those of us that are blonde and have thin lashes. The brush makes a BIG difference in applying the mascara. Beautiful every time!
United StatesI love the brush and no smudge mascara. Stays on all day! My lashes look and thicker
United StatesI’m 73 and having shorter, thinner lashes. Really like the Rumi....reminds me of the vinyl eyeliner we wore in the 60’s! I want to be age appropriate but my lashes make my eyes sparkle.
VolumeCare+ Mascara
429100% NO-RISK MONEY BACK GUARANTEE