We are all in this together - Rumi Cosmetiques

We are all in this together.

Date: 07 Jan, 2022

We received a message from our first-time customer a few days ago and it inspired us so much, we decided to write a blog post about it.

It did because she was so genuine and upfront in her words, it resonated with our whole team deeply. Not because she liked our products (she hadn’t even tried them at the time) or because she sadly had a tough upbringing or current life situation as it happens at times, not because she devoted her life to something beautiful…

Perhaps some of these mentioned scenarios are applicable to the lady who sent us this message, Lorraine, but it wasn’t because of that that we felt moved and inspired, one by one.

The main and only reason is that she perfectly described almost every angle from which we have thought when creating our products and even our company. It’s because she mentioned nearly every concern our customers have. So we wanted to share it. 

Because at times we can all feel like we’re the only ones having these issues, concerns or mistakes, but it’s actually a very collective thing. And by hearing someone else talk about it, we can experience a feeling of belonging, calmness and relief. So we hope it makes you feel that…

“I still like to bother with my appearance but I need to tone my face down now since it has wrinkles, sunspots, imperfections etc..”

This is the perfect description of many ladies that enjoy our products. We create cosmetics for mature women not so they can look “younger” or “more like they were before”, but for them to look as good as they can right now, not sacrificing or trying to hide the signs of aging.

In contrast, with a goal to emphasize their natural beauty, taking all the lines, spots and imperfections into consideration, we strive to add more value to the lives of our dear customer ladies as well as the lives of ladies that receive our indirect help through the charities we support.

“For years, I have struggled to find makeup that suits me in my mature years.”

I read Lorraine’s email, but I hear all the numerous ladies that are thinking the same. We go through changes all our life and so there are multiple “me”’s we have to adapt to and learn to love, respect and appreciate.

I love a quote from a book “The Meaning of Marriage” by Timothy Keller and it goes something like this: “I have been married to about 16 men in my life and all of them have been my husband”. 

And so it’s the same with taking care of ourselves or something as simple as doing our makeup – you have to change and adapt accordingly.

Something that worked 10 years ago might not work now and it shouldn't be looked upon as a burden, but rather an interesting life winding or a creative challenge and an opportunity to understand yourself on a deeper level.

“The choice of mascara is very limited too. Because my specs are like magnifying glass, if I use black or black/brown mascara, I look like a panda and against my very fair hair and skin, it just appears ridiculous!”

She continues by saying: “I have decent lashes so that's a plus, but I only need a little colour on them to give enough effect. I have never found any mascara that is not overpowering, so I usually have to put it on then try wiping some off to get a more subtle and gentle effect! I certainly don't want to look like "mutton dressed as lamb!"

Wow, now, isn’t that incredibly relatable?! Although many ladies of a certain age do have problems with the state of their lashes, being thinning, breaking or falling out, we still all (nearly) face the same (nearly) challenges. 

Ladies who have had or currently are going through chemotherapy have weak and thin lashes as well as eyebrows and some actually have reported that Rumi products have helped a little or tremendously, differing from a lady to lady. 

But, how wonderful it actually is to see women all around the globe with different upbringing, representing different cultures and religions, having different or even completely contrasting life situations and visual features, for all these women to have such similar changes they go through and such similar challenges they face.

Isn’t it wonderful that we’re all in this together, no matter how hard it may seem at times?

I feel so thankful for all your messages as it’s exactly what it does – gives a more profound feeling of belonging and purpose – to help, little by little, as many women as we possibly can.

Lorraine mentioned she’s 71 and shared some wonderful details about her everyday life and the needs she has in regards to makeup and skincare, but her last sentence resonated with us on a whole different level, just because it’s so simple, casual and upfront.

She ordered our InstantBrow+ Eyebrow Pencil in the colour “blonde”, our best-seller product VolumeCare+ Mascara and at the end of her email she wrote:

"I just want to be appealing, sophisticated and elegant in my golden years." 

It’s so true, isn’t it?

That’s all, folks. Just a simple reminder of how incredibly connected we all are and the fact that we should support and lift each other up throughout our journeys.

Kindest regards,

BROWSE OUR PRODUCTS

COMMENTS ON THIS POST ( 12 Responses)

eleanor m. delaney
eleanor m. delaney

11 Jan, 2022

Love to you dear Kate and thank you for the brown mascara. It’s perfect, as I knew It would be. I apreciate all that you do for us ladies. xx Eleanor

eleanor m. delaney
eleanor m. delaney

11 Jan, 2022

Love to you dear Kate and thank you for the brown mascara. It’s perfect, as I knew It would be. I apreciate all that you do for us ladies. xx Eleanor

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10 Jan, 2022

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Susi Talkington
Susi Talkington

07 Jan, 2022

C.J., I find that it just takes a little patience and a little kindness to remove mascara. Just put the washcloth with almost hot water on your closed eyelids and leave it there for a short time. Then repeat. Sometimes the mascara comes off right away; sometimes it takes several applications of the hot washcloth. I just make sure the water I am using is hot.

Dorothy Bunch
Dorothy Bunch

07 Jan, 2022

I have been delighted with the mascara. I am 67 and just want to feel presentable. Products do this. I have no problems removing. I have to use eyelid scrubs. I use that but mostly i use a warm to hot wash cloth. That removes the mascara easily! It is a great product!!! Thank you Kate!!

Cj Walker
Cj Walker

07 Jan, 2022

How do you remove the mascara softly and safely???
I use hot water but I have to scrub…..
I am gifting a friend with a tube and want to be able to tell her how to remove it.
Love the product BTW.

Susi Talkington
Susi Talkington

07 Jan, 2022

This is a comment for Nancy. I have found that the very best way to remove the mascara is to take a very warm/almost hot washcloth and just place it on my closed eyes for about 30 seconds. Depending on how much mascara I have applied, I may need to do that several times. I have sensitive eyes so I can’t use any commercial mascara removal products, but this method seems to work extremely well and is very soothing at the end of the day. Try it; you might like it!

Nancy K Olson
Nancy K Olson

07 Jan, 2022

I liked the mascara very much until I tried to remove it. I have now bought and tried 6 different eye makeup removers and nothing works. The next day the mascara left on my lashes looks very clumpy. I would love to keep using the mascara, but someone help me figure out how to get it off.

Cindy Case
Cindy Case

07 Jan, 2022

The reason I am coming back to Rumi is two-fold. The products are the best out there, especially the mascara and lash serum. I also think Kate’s approach to making everyone feel valued keeps me coming back as well. I appreciate the tone and content of her emails. They are appreciative, not pushy. Keep up the good work Kate! PS I’m 65 and counting!

Shelly Haugh
Shelly Haugh

07 Jan, 2022

I am 61 years old and my lashes were thinning. I have tried many of the products that were supposed to help. Most of them did not work. Then I took a chance and tried Rumi! The mascara and lash serum are amazing! I will not be without these 2 products. My lashes are longer, thicker, and better than they have ever been! These are great products, they deliver results. Try them, you will be glad you did. My sister is using them now too!

Anne Scott
Anne Scott

07 Jan, 2022

Kate, I am sending you my heartfelt thanks for so many reasons:
- you really care about women
- you are dedicated to making women feel good about themselves
- you are making the effort to really make things better.

You deserve every accolade possible and you have definitely made a difference!

I am a 71 year old lady and I am so happy that you care about me.

Thank you Kate 💕

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