BROWN is the new BLACK - Rumi Cosmetiques

BROWN is the new BLACK

Date: 22 Dec, 2021

Our Black Friday Sale flew by so quickly, I can’t believe I’m writing a blog on our next treat we have prepared for you.  

Having had many meaningful and deep conversations with you about what it means to be a lady in her 40’s, 50’s, 60’s, 70’s and even 80’s and 90’s striving to be the best version of yourself and still wanting to look your best, I couldn’t wait for you to hear the news.  

Striving to be the best version of yourself, the inner work, is always harder, just because we all (almost) are well-aware of it and still can’t find will that’s strong enough to pursue everything we want or have always wanted to achieve personally.  

Perhaps for some it’s not the case of willpower. I know many ladies that have unfortunately suffered from different diseases, accidents, losses, strokes of their own or their loved ones.

It’s never easy and usually willpower isn’t the decisive factor in these cases. I pray for all of you my fellow ladies, you are stronger than you think and your power grows each day. I mean it with all my heart and soul. 

At times, it’s something only we ourselves know and not being able to do it can significantly decrease the level of our confidence and the way we view ourselves as well as the world in general.

Growing older, as we all have got to understand ourselves, also invites changes that can be seen from the outside. Grey hair, fine lines, wrinkles, varicose veins, saggy skin, thinning hair, pigmentation, you name it, I probably have it all.  

The point I’m trying to make is that it becomes more and more challenging to look your best as the definition of “your best” can change nearly every day.  

Actually, just recently we got a message from a customer saying her eyelashes fell out almost overnight and since then they were never the same. They grew back spikey, fell out more frequently and broke when removing mascara.  

So many of you have said that black mascara is just too harsh for your current complexion and no one wants to look like a drag queen at 56, besides the actual drag queen perhaps.

Ask and it is given, ladies! 

Please welcome, our VolumeCare+ mascara in BROWN!

It will give you the classy and expressive look without being too harsh of a statement.  

More suitable for mature ladies that we are, not to forget our dear fair-skinned as well as fair, red and silver-haired ma’ams. 

Thank you for being so patient with us as we really wanted to make it P-E-R-F-E-C-T! And it is! 

I love using brown mascara as it also looks more natural, which is something I tend to strive for recently. My husband usually thinks I have no makeup on as it perfectly blends in with my complexion.  

At times I also like to switch it up, so I make sure I have both of the VolumeCare+ mascaras in my toiletry bag. Perhaps for a special event, when a special feeling occurs or wearing particular clothes entails a black one instead of the usual brown and I’m always prepared!  

Plus, having more options in regards of makeup always helps me look my best according to the way I feel that particular day. Variety brings me peace and balance. 

All in all, it’s such a wonderful celebration for all of the Rumi Cosmetiques team and our dearest of customers, it’s something we all have been longing for and it’s finally here… like a Christmas miracle… 

Order yours, sit back and relax! I hope you have a lovely and warm rest of the day!  

Festive greetings,

BROWSE OUR PRODUCTS

COMMENTS ON THIS POST ( 8 Responses)

eleanor m. delaney
eleanor m. delaney

31 Dec, 2021

Dear Kate, I only wanted the new brown mascara, not the black the black was cancelled. I can’t wait for the brown. I’m sorry for the mix up.Thank you.
emdelaney

Lynne Wolowiec
Lynne Wolowiec

27 Dec, 2021

So looking forward to ordering the Brown

Joyce
Joyce

26 Dec, 2021

I want to,order the brown mascara. I used to to have such beautiful full long eye lashes. Now they are still long but not as full. Brown mascara sounds perfect for me now rather than black. Please reply with directions on how to order the browm mascara.
Thank you.
Joyce Posner
jp2122@aol.com

Natalie Odell
Natalie Odell

26 Dec, 2021

I can not find option to buy brown mascara .

EMILY LAHM
EMILY LAHM

25 Dec, 2021

How do I order a brown mascara?

Heidi Jentzsch
Heidi Jentzsch

24 Dec, 2021

I wish you had this during your Black Friday sale. I bought two black mascaras because I do love them but I always used brown before I bought your brand.

Susan Gilmore
Susan Gilmore

23 Dec, 2021

Your mascara is the absolute best one I have ever used.
From the high end brands to the cheap and cheerful brands I have tried them all.
Rumi mascara is the standout for for me.

Linda S Maselli
Linda S Maselli

23 Dec, 2021

Mascra is the best still waiting for a waterprood one

Leave a comment

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