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Up to 30% with our bundle deals

Save $35
Lash Serum + Brow Serum

Lash Serum + Brow Serum

Save $9
Mascara + Eyeliner

Mascara + Eyeliner

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3 Month Supply

Mascara + Lash Serum

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All Color & Highlighter Sticks

All Color & Highlighter Sticks

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3 Month Supply

Mascara + Eyeliner + Lash Serum

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Mascara + Eyeliner + Brow Gel

Mascara + Eyeliner + Brow Gel

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Color & Highlighter Sticks

Color & Highlighter Sticks

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Brow Gel + Brow Serum

Brow Gel + Brow Serum

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Mascara + Brow Gel

Mascara + Brow Gel

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Black & Brown Mascara

Black & Brown Mascara

Hear What Others Have To Say

VolumeCare+ Mascara
VolumeCare+ Mascara
$35
+
Natural Black
LushLine+ Waterproof Eyeliner
$26
+
espresso
PowerBrow+ Tinted Eyebrow Gel
$26
+
Nude Peach
BloomBlush+ Multipurpose Color Stick
$33
+
Vanilla Glow
InstantGlow+ Multipurpose Highlighter Stick
$33
+

Your body changes as you age. Your beauty products should too.

At Rumi Cosmetiques our goal is to craft beauty products that evolve together with you. Embrace a novel approach to mature beauty that's fully tailored to your needs.

What makes it the best:

  • For sensitive skin & eyes
  • Active ingredients that nourish & repair
  • More potent & effective formulas
  • A scientific approach to beauty after 50

Shop Bestsellers

Shop products that are most loved by thousands of mature women.

VolumeCare+ Mascara

VolumeCare+ Mascara

Natural Black

LushLine+ Waterproof Eyeliner

1 Month Supply

LashCare+ Serum

Nude Peach

BloomBlush+ Multipurpose Color Stick

Vanilla Glow

InstantGlow+ Multipurpose Highlighter Stick

espresso

PowerBrow+ Tinted Eyebrow Gel

AminoBlend+ Micellar Makeup Remover

AminoBlend+ Micellar Makeup Remover

Bundle & Save

Get our best-selling duo at the lowest available price!

Mascara + Eyeliner

A powerful duo that’s designed to define, accentuate, and awaken your eyes for a timeless and captivating look.

Mascara + Eyeliner

Included in the bundle:

VolumeCare+ Mascara

LushLine+ Waterproof Eyeliner

Add To Cart - $52 $61 Learn More
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The Rumi Blog

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Perfect your Makeup Routine

Create a Smokey Eye Look in just 5 Quick Steps!

Creating a quick smokey eye doesn’t need to be complicated! Here’s a simple guide using LushLine+ Eyeliner and VolumeCare+ Mascara to achieve a sultry, smokey look in minutes.  Quick Step-by-Step Guide:...

Read More
Maintaining Beauty and Positivity

Maintaining Beauty and Positivity in the Cooler Months: A Guide for Women

As the days grow shorter and temperatures dip, it can be tempting to cozy up and take a break from routines, but maintaining a thoughtful beauty and wellness regimen can...

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Do Cream Based Makeup Formulas Really Work?

Do Cream Based Makeup Formulas Really Work?

For years, older women have been on the hunt for the perfect makeup product— one that enhances their natural beauty without settling into fine lines or drying out their skin. ...

Read More
Makeup Red Flags

Makeup Red Flags to Avoid

Navigating the world of makeup can be tricky and knowing what to avoid is just as important as knowing what not to. 👩‍🦰  ‌ As Rumi Cosmetique's founder; I'm here...

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Are You Applying Mascara the Right Way? Tips for Women Over 50 to Make Your Eyes Pop! 💄👁️💖

Are You Applying Mascara the Right Way? Tips for Women Over 50 to Make Your Eyes Pop! 💄👁️💖

Good Morning Ladies!  It’s time to talk about one of our best beauty allies: mascara! It’s that little magic wand that can instantly transform your eyes, making them look bigger,...

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Why Water-Resistant Makeup is Your New Best Friend

Why Water-Resistant Makeup is Your New Best Friend

Hi again! If you’re like me and have passed the big 5-0, you’ve probably noticed that your makeup needs are a bit different than they were in your 20s. We’re...

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Top 9 Tips! Stay Cool in Summer

Top 9 Tips! Stay Cool in Summer

 The summer heat has arrived, bringing with it long, sunny days and the joy of spending more time outdoors. ☀️ However, the rising temperatures and humidity can present quite the...

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What Actually Causes Wrinkles and How Can We Embrace them With Love

What Actually Causes Wrinkles and How Can We Embrace them With Love

Did you know our skin starts to age and show wrinkles as early as our mid-20s? Aging affects every layer of the skin, from the surface to deeper layers, primarily...

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Golden Years Glow: Summer Beauty Tips for Mature Women

Golden Years Glow: Summer Beauty Tips for Mature Women

As summer arrives, it's time to get excited, bask in the sunshine and enjoy the vibrant season! However, for women over 50, our summer beauty routines can come with unique...

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Are Blush & Highlighter Just for the Young?

Are Blush & Highlighter Just for the Young?

Hi there, beautiful ladies! It's Kate here, the founder of Rumi. I received a truly engrossing message this week from a lady that has just seen our newly launched color...

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Customer Reviews

Trusted By 170,000+ Women

Having literally tried hundreds of mascaras over the years, I’ve finally found one that doesn’t irritate my hyper sensitive eyes OR leave me looking like a panda a couple of hours into the day. And I've definitely noticed my lashes getting longer thanks to the active ingredients.

Karen Brown
Verified Buyer

Goes on smoothly. Stays on all day without smudging or running. Recommend to every mature woman! I’ve tried a few of the ones out there recommended for my age (51) they didn’t work. I almost gave up but thought I’d give Rumi a try. I’m glad I did. This works like a charm!

Ann Downward
Verified Buyer

Yes, I've tried them all! And the reason I haven't stuck with one, so far, is I've been slightly disconcerted with the ingredients, because I have very sensitive eyes. That's why I tried this serum. I can't actually remember what number tube I'm on. Which says it all, I guess!

Georgia Zaris
Verified Buyer

I am fair and have always had problems getting a decent eyebrow color that looks natural. With the PowerBrow+ Gel I can build up not only the coverage but also the shade I need to suit my complexion. It works very well for me and it will be my go to eyebrow tinted gel.

Jane Alexander
Verified Buyer