Cosmetics for Mature Women


Here's How Your Purchase Matters


Here's what some of our clients have to say

VolumeCare+ Mascara

Jan B.

12 Apr, 2021

Verified Buyer

Perfect Result!

I've tried so many mascaras over the years but none have matched the quality and perfect results Rumi VolumeCare + Mascara has given me. My lashes have become shorter and more sparse as I've got older but this mascara has restored them back to how I remember them when I was younger. It lengthens and thickens the lashes perfectly. It doesn't smudge (like so many others) and it is easy to remove. I've even bought it for my daughter and she loves it. Thank you Rumi for giving me back my eyelashes xx :)

Lash Duo Set

Nicola P.

22 Feb, 2021

Verified Buyer

I have lashes again!

I just started using this a week ago. I was skeptical at first but I must say that it is amazing. No eye irritation from the serum or the mascara. I was a lash extension person until I developed an allergy to them so had to switch. Taking the lashes off left my natural lash weak and thin. In just a week my natural lashes have become much stronger and the mascara helps to bring length and volume. I will be reordering for sure.

VolumeCare+ Mascara

Kathryn M.

6 Jan, 2021

Verified Buyer

Miracle Mascara!

I didn't know there was such a thing as Rumi mascara for "mature ladies". I also didn't know I needed it till I bought it!! This product is awesome and I mean this sincerely. I don't give praise lightly.
My lashes were one of my best features till I lost them to chemotherapy in 2006. They grew back very thin, short and sparse. Ordinary mascara makes them too stiff, almost sticky and clumpy, leaving me with panda eyes after a short time.
The first time I used Rumi mascara my lashes were instantly individually visible and after a few strokes great length. They stayed that way all day. It came off easily without breaking my lashes.
I can't recommend this highly or strongly enough. My eyes are beautifully framed now, it just makes me feel more confident.
It is utterly fabulous, worth every penny or cent. I'm completely converted. The reviews are so true. I hope this helps convince everyone thinking of trying Rumi Mascara to buy it. It really is amazing.

LashCare+ Serum

Morgan S.

18 May, 2021

Verified Buyer


Absolutely amazing products and the most fantastic customer service. Have been using the eyelash serum for about 6 weeks and this product really does work. My eyelashes are so thick and long now I don’t even need to use the mascara which by the way is also amazing. Cannot recommend these products enough.

InstantBrow+ Pencil

Sharon A.

19 Apr, 2021

Verified Buyer

Best Pencil Ever!

I wasn't blessed with great brows and when the 70's hit and plucked thin brows was the style, well I was there. Fast forward to being 61. I have tried almost every pencil, pen, gel, pomade and powder there is. I could get brows with them all but the colour wasn't right or they were too heavy and unnatural looking. This eyebrow pencil is absolutely perfect. It takes me less time, the colour is perfect, they look as natural as they could and it lasts all day through my menopausal sweats!