Meet The Game-Changing VolumeCare+ Mascara!
See why 170,000+ mature women are calling this “The best mascara they’ve ever tried”.
Radiant, healthy glow in seconds!
Multipurpose color & highlighter sticks
Your body changes as you age. Your beauty products should too.
Meet The Game-Changing VolumeCare+ Mascara!
See why 170,000+ mature women are calling this “The best mascara they’ve ever tried”.
Radiant, healthy glow in seconds!
Multipurpose color & highlighter sticks
Your body changes as you age. Your beauty products should too.
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Bundle Deals
Up to 30% with our bundle deals
Your body changes as you age. Your beauty products should too.
At Rumi Cosmetiques our goal is to craft beauty products that evolve together with you. Embrace a novel approach to mature beauty that's fully tailored to your needs.
What makes it the best:
- For sensitive skin & eyes
- Active ingredients that nourish & repair
- More potent & effective formulas
- A scientific approach to beauty after 50
Shop Bestsellers
Shop products that are most loved by thousands of mature women.
Bundle & Save
Get our best-selling duo at the lowest available price!
Mascara + Eyeliner
A powerful duo that’s designed to define, accentuate, and awaken your eyes for a timeless and captivating look.
Included in the bundle:
VolumeCare+ Mascara
LushLine+ Waterproof Eyeliner
Mascara + Eyeliner
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Read MoreCustomer Reviews
Trusted By 170,000+ Women
Having literally tried hundreds of mascaras over the years, I’ve finally found one that doesn’t irritate my hyper sensitive eyes OR leave me looking like a panda a couple of hours into the day. And I've definitely noticed my lashes getting longer thanks to the active ingredients.
Karen Brown
Goes on smoothly. Stays on all day without smudging or running. Recommend to every mature woman! I’ve tried a few of the ones out there recommended for my age (51) they didn’t work. I almost gave up but thought I’d give Rumi a try. I’m glad I did. This works like a charm!
Ann Downward
Yes, I've tried them all! And the reason I haven't stuck with one, so far, is I've been slightly disconcerted with the ingredients, because I have very sensitive eyes. That's why I tried this serum. I can't actually remember what number tube I'm on. Which says it all, I guess!
Georgia Zaris
I am fair and have always had problems getting a decent eyebrow color that looks natural. With the PowerBrow+ Gel I can build up not only the coverage but also the shade I need to suit my complexion. It works very well for me and it will be my go to eyebrow tinted gel.
Jane Alexander
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