Meet The Game-Changing VolumeCare+ Mascara!
See why 170,000+ mature women are calling this “The best mascara they’ve ever tried”.
As seen in
Bundle Deals
Up to 30% with our bundle deals
Your body changes as you age. Your beauty products should too.
At Rumi Cosmetiques our goal is to craft beauty products that evolve together with you. Embrace a novel approach to mature beauty that's fully tailored to your needs.
What makes it the best:
-
For sensitive skin & eyes - Active ingredients that nourish & repair
- More potent & effective formulas
- A scientific approach to beauty after 50
Shop Bestsellers
Shop products that are most loved by thousands of mature women.
Bundle & Save
Get our best-selling duo at the lowest available price!
Mascara + Eyeliner
A powerful duo that’s designed to define, accentuate, and awaken your eyes for a timeless and captivating look.
Included in the bundle:
Add To Cart - $52
before
after
Mascara + Eyeliner
The Rumi Blog
See All
The Importance of Self Care in Winter
We are all feeling cooler temperatures lately! With decades of winters behind, the season still manages give us unique challenges for our personal health and wellness. What is it about...
Read More
Keeping Stress in Check During the Holiday Season
As the holiday season approaches, so too does the whirlwind of activities: gift shopping, cooking, decorating, and organizing and attending family gatherings. The list becomes endless! While this time of...
Read More
Holiday Gift Guide: Perfect Bundles from Rumi Cosmetiques
The holiday season is here, and what better time to celebrate beauty, self-care, and the confidence that comes with feeling and looking your best? Rumi Cosmetiques offers a selection of...
Read More
Create a Smokey Eye Look in just 5 Quick Steps!
Creating a quick smokey eye doesn’t need to be complicated! Here’s a simple guide using LushLine+ Eyeliner and VolumeCare+ Mascara to achieve a sultry, smokey look in minutes. Quick Step-by-Step Guide:...
Read More
Maintaining Beauty and Positivity in the Cooler Months: A Guide for Women
As the days grow shorter and temperatures dip, it can be tempting to cozy up and take a break from routines, but maintaining a thoughtful beauty and wellness regimen can...
Read More
Do Cream Based Makeup Formulas Really Work?
For years, older women have been on the hunt for the perfect makeup product— one that enhances their natural beauty without settling into fine lines or drying out their skin. ...
Read More
Makeup Red Flags to Avoid
Navigating the world of makeup can be tricky and knowing what to avoid is just as important as knowing what not to. 👩🦰 As Rumi Cosmetique's founder; I'm here...
Read More
Are You Applying Mascara the Right Way? Tips for Women Over 50 to Make Your Eyes Pop! 💄👁️💖
Good Morning Ladies! It’s time to talk about one of our best beauty allies: mascara! It’s that little magic wand that can instantly transform your eyes, making them look bigger,...
Read More
Why Water-Resistant Makeup is Your New Best Friend
Hi again! If you’re like me and have passed the big 5-0, you’ve probably noticed that your makeup needs are a bit different than they were in your 20s. We’re...
Read More
Top 9 Tips! Stay Cool in Summer
The summer heat has arrived, bringing with it long, sunny days and the joy of spending more time outdoors. ☀️ However, the rising temperatures and humidity can present quite the...
Read More
