Part 2: Best Practices for Lash Care
Hello again!
Now that we understand how lashes grow and why they change with age, let’s shift to what we can do to keep them looking their best. 💞
Here’s the good stuff you need to know!
The truth of the matter is, lashes are incredibly delicate — but with the right routine, they can stay strong, healthy, and beautiful at any age.

Everyday Lash Care: The Real Do’s & Don’ts
Here are the Do’s!
Be Gentle with Makeup Removal
Always use a gentle, oil-free makeup remover and avoid tugging. Place a damp cotton pad on the eye for a few seconds to dissolve mascara before wiping. We recommend AminoBlend+ Micellar Makeup Remover to effortlessly remove your makeup without any stress or damage.
Cleanse Your Lash Line
Residue from mascara or eyeliner can clog follicles. Use a mild cleanser or micellar water to keep the lash line fresh.
Again here you can use AminoBlend+ Micellar Makeup Remover on a small pad or ear cleaner and gently remove.
Nourish from Within
Protein, biotin, vitamins A, C, and E, along with omega-3s, all play a role in hair and lash health. Hydration matters too, even mild dehydration can make lashes more brittle.
Protect from Stressors
Just like skin, lashes are affected by UV rays, pollution, and free radicals. Wearing sunglasses and using nourishing products helps protect them. 😎
Use a Lash Serum Consistently
Think of it like skincare: the results come with daily consistent use. A high-quality serum can support lash follicles and help lashes look fuller, stronger, and longer over time. We’ll get more to that in a bit!

Here are the Don’ts
Don’t Sleep in Makeup
Leftover mascara can dry lashes out and make them prone to breakage.This is our number 1 no-no.
Don’t Overuse Waterproof Mascara (or skip it entirely!)
It’s harder to remove, can be more sticky as the formula is thicker, and often requires rubbing, which stresses lashes. Save it for special occasions, or better yet we recommend that you skip it entirely!
Don’t Rely Too Heavily on Extensions
Extensions may look glamorous and be appealing as a short term solution but can weigh down and weaken natural lashes if used, we do not recommend extensions.
Don’t Rub or Pull
Whether it’s from allergies, tired eyes, or habit, rubbing your eyes can damage follicles and cause lashes to fall out prematurely.
Why LashCare+ Serum Deserves a Place in Your Routine
At Rumi Cosmetiques, we developed LashCare+ Serum with women 50+ in mind — because we know lash concerns change with age. 💞
This lightweight, easy-to-apply serum is formulated with ingredients that:
Hydrate follicles to support stronger, more flexible lashes.
Nourish with vitamins and peptides that help promote lash vitality.
Encourage healthier, fuller-looking lashes over time with consistent use.
Many women notice their lashes feeling more resilient, looking denser, and framing their eyes with renewed softness and strength. 💞

The Bottom Line and what this all means for YOU!
Your lashes may naturally thin with age, but that doesn’t mean you can’t support them. 💞
With gentle easy care, good nutrition, and targeted products like LashCare+ Serum, your lashes can continue to look vibrant and healthy, reflecting the wonderful beauty and confidence you feel on the inside. 💞
