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Your body changes as you age. Your beauty products should too.
At Rumi Cosmetiques our goal is to craft beauty products that evolve together with you. Embrace a novel approach to mature beauty that's fully tailored to your needs.
What makes it the best:
- For sensitive skin & eyes
- Active ingredients that nourish & repair
- More potent & effective formulas
- A scientific approach to beauty after 50
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Shop products that are most loved by thousands of mature women.
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Get our best-selling duo at the lowest available price!
Mascara + Eyeliner
A powerful duo that’s designed to define, accentuate, and awaken your eyes for a timeless and captivating look.
Included in the bundle:
VolumeCare+ Mascara
LushLine+ Waterproof Eyeliner
Mascara + Eyeliner
The Rumi Blog
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Creating a quick smokey eye doesn’t need to be complicated! Here’s a simple guide using LushLine+ Eyeliner and VolumeCare+ Mascara to achieve a sultry, smokey look in minutes. Quick Step-by-Step Guide:...
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As the days grow shorter and temperatures dip, it can be tempting to cozy up and take a break from routines, but maintaining a thoughtful beauty and wellness regimen can...
Read MoreDo Cream Based Makeup Formulas Really Work?
For years, older women have been on the hunt for the perfect makeup product— one that enhances their natural beauty without settling into fine lines or drying out their skin. ...
Read MoreMakeup Red Flags to Avoid
Navigating the world of makeup can be tricky and knowing what to avoid is just as important as knowing what not to. 👩🦰 As Rumi Cosmetique's founder; I'm here...
Read MoreAre You Applying Mascara the Right Way? Tips for Women Over 50 to Make Your Eyes Pop! 💄👁️💖
Good Morning Ladies! It’s time to talk about one of our best beauty allies: mascara! It’s that little magic wand that can instantly transform your eyes, making them look bigger,...
Read MoreWhy Water-Resistant Makeup is Your New Best Friend
Hi again! If you’re like me and have passed the big 5-0, you’ve probably noticed that your makeup needs are a bit different than they were in your 20s. We’re...
Read MoreTop 9 Tips! Stay Cool in Summer
The summer heat has arrived, bringing with it long, sunny days and the joy of spending more time outdoors. ☀️ However, the rising temperatures and humidity can present quite the...
Read MoreWhat Actually Causes Wrinkles and How Can We Embrace them With Love
Did you know our skin starts to age and show wrinkles as early as our mid-20s? Aging affects every layer of the skin, from the surface to deeper layers, primarily...
Read MoreGolden Years Glow: Summer Beauty Tips for Mature Women
As summer arrives, it's time to get excited, bask in the sunshine and enjoy the vibrant season! However, for women over 50, our summer beauty routines can come with unique...
Read MoreCustomer Reviews
Trusted By 170,000+ Women
Having literally tried hundreds of mascaras over the years, I’ve finally found one that doesn’t irritate my hyper sensitive eyes OR leave me looking like a panda a couple of hours into the day. And I've definitely noticed my lashes getting longer thanks to the active ingredients.
Karen Brown
Goes on smoothly. Stays on all day without smudging or running. Recommend to every mature woman! I’ve tried a few of the ones out there recommended for my age (51) they didn’t work. I almost gave up but thought I’d give Rumi a try. I’m glad I did. This works like a charm!
Ann Downward
Yes, I've tried them all! And the reason I haven't stuck with one, so far, is I've been slightly disconcerted with the ingredients, because I have very sensitive eyes. That's why I tried this serum. I can't actually remember what number tube I'm on. Which says it all, I guess!
Georgia Zaris
I am fair and have always had problems getting a decent eyebrow color that looks natural. With the PowerBrow+ Gel I can build up not only the coverage but also the shade I need to suit my complexion. It works very well for me and it will be my go to eyebrow tinted gel.
Jane Alexander
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