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- Product Info
Transform your lashes with the perfect duo for mature women. The VolumeCare+ Mascara enhances volume, length, and separation while nourishing with peptides, and the LashCare+ Serum revitalizes thin, sparse lashes in just 8 weeks.

Mascara + Lash Serum
- Dark Brown / 1 Month Supply
- Dark Brown / 3 Month Supply
- Natural Black / 1 Month Supply
- Natural Black / 3 Month Supply
- Ocean Blue / 1 Month Supply
- Ocean Blue / 3 Month Supply
As Seen in
All the products which I source from this company appear to be effective.
At 77 that is an endorsement as it is an uphill battle. I don’t use a great no of products.🌹🌹
Mascara + Lash Serum
A gift for my mother with sparse lashes and "given up on brows" ...she is very impressed and cannot recommend lash serum and mascara enough! Thanks for such a fantastic product 5* +
I love the mascara - unlike other expensive ones, it does not clog. My eyelashes appear to be thicker. Purchased the serum but I have not tried yet
Love these products. Expensive but very good. Waiting for another 25% off to order more. Introduced it to my 82 year old mother too and she loves it too. Serum really works and mascara looks amazing. Eye liner is good too. Could have a little more pigment in the eye liner
Love love love the mascara and eyelash serum would not use anything else
Best mascara I have had and kind on my very sensitive eyes.
I really like these products, I’ve tried many really expensive serums and this one I think is the best, and the mascara is excellent as well.
I like supporting little cottage businesses, so well done you, and thanks.
I found this mascara on insta which can be worrying. However I cannot state enough how excellent this mascara is. I am 63 and very sensitive to high street mascaras … I can sleep in this Rumi one and no irritation. Also makes my eyelashes look really long. My (new) boyfriend noticed and complimented me. It’s a five stars from me. X
What’s to love about this mascara?
The brush design gets to all your lashes.
It seems to lengthen my lashes
but no more than my previous mascara which was waterproof and a third of the price! Initially I found it difficult to remove with my two in one eye make up remover which does a brilliant , quick and easy job on my waterproof mascara, however, I found that if you soak a cotton wool pad with the remover and hold it on the closed eyes for a good five to ten seconds, it wipes away far more easily. The fact that this isn’t waterproof is a shame, ( please try to do one) as I’m a serious swimmer but I always wear a swim mask so my eyes are not in contact with the water, but, I always have blobs around my eyes with this one after my swim, even when I’ve worn my goggles the entire time. The thing that I REALLY REALLY love about this mascara is that it does not leave any blobs on my eyelids after I curl my eyelashes, which I do with my heated lash curler once my final coat of mascara is dry. My lashes are not long, but once my old fave waterproof mascara is applied, they are considerably longer ( as they are with this mascara)…. So much so, that they touch my eyelids through the day, but the old fave one does leave a wee spot on my lids, which I will wipe away but the Rumi mascara doesn’t so I really love the fact that I can curl my lashes to make them look even better, but don’t get lid splodges! That’s my FAVE thing about it and the only reason I’d buy it again because it is really pricey and this is the only fact that for me, really makes it stand out? If it did that AND was waterproof, well, that would be a game changer for me. Do my lashes feel or look any different when they are bare since using this mascara and the serum? Think it’s probably too soon to say, so I’m unconvinced as yet but will continue with the serum until it is finished. I would order the mascara again but will try to double up an order with a friend if possible so we can save on postage as I feel £31 for a mascara is very hefty and even more so when you add p and p! All that said, I’m really enjoying using it, and I am thrilled that my curled lashes don’t splodge, so, thank you for a great product and all the very best with any new ideas!




