Lush Line
Lush Line
$26.00
As Seen in
Customer Reviews
Trusted By 70,000+ Mature Women
Very easy to glide!
“I absolutely love Rumi eyeliner…I have very sensitive eyes but have never had any problems with this product. It glides on and stays put all day and the grey is a lovely shade of blue-grey which looks lovely with blue eyes. Great personal service too. Highly recommend!”
Nancy Enderson
My favourite eyeliner
“Goes on smoothly. Stays on all day without smudging or running. Recommend to every mature woman! I’ve tried a few of the ones out there recommended for my age (51) they didn’t work. I almost gave up but thought I’d give Rumi a try. I’m glad I did. This works like a charm!”
Ann Downward
The best for sensitive eyes!
“I am really impressed with this soft pencil eyeliner. You get a great line that goes on softly without pulling, and very little smudging. The pencil propels nicely, and can be sharpened. It lasts all day long and I have absolutely 0 irritationI really like the soft grey colour too..”
Sally West
Why Choose LushLine+?
5 Reasons Why Mature Women Love LushLine+
Hypoallergenic and gentle for sensitive eyes, LushLine+ Waterproof Eyeliner smoothly glides on your delicate eyelids without dragging, ensuring a pleasant makeup experience without compromising on quality, health or style.
LushLine+ withstands rain, tears, sweat, runny eyes or any moisture, ensuring your line remains intact and vibrant throughout the day. Absolutely smudge-proof and budge-proof a sophisticated look without the need for frequent touch-ups.
Using an eyeliner can turn into a love-hate relationship when you have extremely sensitive eyes. LushLine+ Eyeliner is hypoallergenic and tested to be safe for even the most sensitive eyes.No irritation is guaranteed!
Perfectly angled smudge tip for smooth, effortless blending combined with a built-in sharpener guarantees precise application every single time. From fine, delicate lines to bold, dramatic looks, LushLine+ will glide smoothly across your lids.
Enriched with castor oil and antioxidants, this eyeliner not only beautifies but also nourishes the lash line. These active ingredients promote lash growth, revitalizing your skin and tiny hair follicles, so that you always look fresh, well-rested and vibrant. 100% vegan + cruelty-free!
The Best Eyeliner For Mature Eyes
When it comes to eyeliner, the needs of mature eyes are different. And LushLine+ Waterproof Eyeliner meets them all.
What makes it the best:
Specifically Designed For Mature Eyes- Suitable For Sensitive Eyes
- Water-proof & Smudge-proof Formula
- Nourishing Ingredients for Lash Line
- Contains Growth Ingredients
What Others Are Saying
Frequently Asked Questions
No matter what your question is about our products, the team at Rumi is always on hand to provide prompt and accurate answers. Email us at hello@rumicosmetiques.com anytime.
Natural Black LushLine+: Dimethicone, Polymethylsilsesquioxane, Synthetic Wax, Sucrose Tetrastearate Triacetate, Polyisobutene, Trimethylsiloxysilicate, Silica, Coco-caprylate/Caprate, Hydrogenated Castor Oil, Trimethylpentanediol/adipic Acid/glycerin Crosspolymer, Silica Silylate, Phenoxyethanol, Methicone, Glyceryl Caprylate, Pentaerythrityl Tetra-di-t-butyl Hydroxyhydrocinnamate, Iron Oxides (CI 77499), Blue 1 Lake
Dark Brown LushLine+: Dimethicone, Polymethylsilsesquioxane, Synthetic Wax, Sucrose Tetrastearate Triacetate, Polyisobutene, Trimethylsiloxysilicate, Silica, Coco-caprylate/Caprate, Hydrogenated Castor Oil, Trimethylpentanediol/Adipic Acid/Glycerin Crosspolymer, Silica Silylate, Phenoxyethanol, Methicone, Glyceryl Caprylate, Pentaerythrityl Tetra-di-t-butyl Hydroxyhydrocinnamate, Titanium Dioxide, Iron Oxides (CI 77499), Iron Oxides (CI 77491), Iron Oxides (CI 77492)
Natural Grey LushLine+: Dimethicone, Polymethylsilsesquioxane, Synthetic Wax, Sucrose Tetrastearate Triacetate, Polyisobutene, Trimethylsiloxysilicate, Silica, Coco-caprylate/caprate, Hydrogenated Castor Oil, Trimethylpentanediol/Adipic Acid/Glycerin Crosspolymer, Stearalkonium Hectorite, Silica Silylate, Triethoxycaprylylsilane, Phenoxyethanol, Aluminum Hydroxide, Methicone, Glyceryl Caprylate, Pentaerythrityl Tetra-di-t-butyl Hydroxyhydrocinnamate, Titanium Dioxide, Iron Oxides (CI 77499)
Of course, like all of our products, LushLine+ is hypoallergenic and is suitable for even the most sensitive skin! It’s specially made to be particularly kind, gentle & nourishing.
It all comes down to your personal preference, but we would suggest the following:
Choose Natural Black if you enjoy the classics. For a sharp and sleek look, black eyeliner is always an excellent choice and it will contrast any eye colour beautifully. Opt for Natural Black if you have darker hair or skin tone. Well, black is black, what else to say... Choose Dark Brown if you prefer a softer, more natural look. Dark Brown will accentuate brown and gold flecks in hazel eyes, it suits green eyes wonderfully and will make your eyes appear a bit larger no matter their colour. Perfect for fair skin! Choose Natural Gray if you have rather light skin or warm undertones don't suit your complexion. It will be a perfect match for ladies with blue, gray or even brown eyes! If you're a silver sister or are currently transitioning into having gray hair, opting for Natural Gray will bring everything together for a more elegant & sophisticated look.
LushLine+ goes above and beyond your regular eyeliner. It not only convincingly delivers as a simply great eyeliner, but also contains active ingredients that nourish your lash line, all whilst helping your lashes grow luxuriantly. It's as if it had a dash of eyelash serum inside!
We offer a 100% no-risk money back guarantee in case you're not satisfied with the product. We follow a case-by-case approach and will do our best to keep you satisfied!
1. Prep your eyes. Putting a primer on your eyelids before applying eyeliner will make it last longer. If needed - use the built-in sharpener to create a keener tip. Let the fun part begin!
2. For a smoother surface, very gently pull your upper eyelid taut to the side.Keeping the tip of the eyeliner as close to your lash line as possible, draw a fine line going from the outer to the inner corner of your eye. Repeat this process multiple times to perfect the line as per your personal liking. In order to achieve a lighter, more lifted as well as elegant look, we recommend applying eyeliner only to your upper lid.
3. If you wish to apply LushLine+ to your lower lash line as well, keep the tip of the eyeliner pencil as close to it as possible. Draw a thin line from the outer corner of the eye toward the inner corner of your eye. The straight line should extend just two-thirds (or one for a softer look) of your lower lids to make your eyes look bigger—completely lining your lower lids can make your eyes appear smaller. Connect the lines of the eyeliner at the outer corner of your eye and see how your eyes have transformed!
4. To create a winged eyeliner or a cat-eye look, draw a line with an upward angle from the outer corner of your eye, using your lower lash line as a guide. Fill in the line more heavily to create a triangle shape, creating a cat eye. We recommend watching a youtube video for best guidance from a make-up artist!
5. Seal your eyeliner to make it even more durable. Use an eyeshadow brush to apply eyeshadow that’s the same color as your eyeliner on top of your line. Another option is to use transparent powder which you can also apply with your finger. Pat it on gently and remove any excess product if needed.
6. Don't worry if you can't get it right the first time! Clear any imperfections with a cotton bud that's soaked in make-up remover or use a dry one to make the line less harsh and give your eyes a more subtle look. Finish off with some mascara and voila!
“It Does What It Says Or Your Money Back”. GUARANTEED!
At Rumi Cosmetiques, we believe exceptional products should perform as promised. After all, our business can only exist if you love the RESULTS you get from our products and continue to buy from us.
So, if you’re not happy with your purchase, for any reason, (which we doubt), we’ll be happy to return 100% of your hard-earned money. Just let us know by email and we'll get back to you as soon as possible!
Customer Reviews
I bought the grey and brown eyeliners and have used one them every day since they arrived. Excellent quality!
Easy to apply stays put all day. Definitely will be repurchasing.
This eyeliner goes on easily, smoothly and stays put! Great color that stays on, but also easy to remove when ready.
I had an issue with my liner but your customer service quickly rectified it by sending me a new one which was greatly appreciated. I love your products.
Grateful,
Rachel Kingston
This is my go to mascara that last all day long! It stays on through morning tennis matches, afternoon dog walks and evening pilates. The eyeliner is effortless to apply and makes my eyes POP, Thank you RUMI!
This is the first time I have used an eyeliner and I have had a few compliments on how nice my eyes look, I have blue eyes and I bought the grey eyeliner. It goes on really easy and accentuates my eyes, I will definitely purchase this item again.
I use the mascara aswell, another great product, makes your lashes look really long, again lots of compliments when I wear it.
Thank you Rumi amazing products
Rec'd my new liner and works beautifullyi
I bought the brown and grey hoping to love them but I find them hard, dry and don't go on easily, wish I had only bought one to try. But love the mascara!
When I received the LushLine Eyeliner, the colorstick inside fell out. It was evidently broken in USPS. I reported the problem, but received no reponse.
This eyeliner is soft and is easy to apply. My only criticism is the point goes blunt and the sharpener doesn’t sharpen it to a point without breaking. However, that seems to be the same with all eyeliners of this type. I would rate it as better than others I’ve tried and will reorder when it runs out.