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Customer Reviews
Trusted By 70,000+ Mature Women
Very easy to glide!
“I absolutely love Rumi eyeliner…I have very sensitive eyes but have never had any problems with this product. It glides on and stays put all day and the grey is a lovely shade of blue-grey which looks lovely with blue eyes. Great personal service too. Highly recommend!”
Nancy Enderson
My favourite eyeliner
“Goes on smoothly. Stays on all day without smudging or running. Recommend to every mature woman! I’ve tried a few of the ones out there recommended for my age (51) they didn’t work. I almost gave up but thought I’d give Rumi a try. I’m glad I did. This works like a charm!”
Ann Downward
The best for sensitive eyes!
“I am really impressed with this soft pencil eyeliner. You get a great line that goes on softly without pulling, and very little smudging. The pencil propels nicely, and can be sharpened. It lasts all day long and I have absolutely 0 irritationI really like the soft grey colour too..”
Sally West
Why Choose LushLine+?
5 Reasons Why Mature Women Love LushLine+
Hypoallergenic and gentle for sensitive eyes, LushLine+ Waterproof Eyeliner smoothly glides on your delicate eyelids without dragging, ensuring a pleasant makeup experience without compromising on quality, health or style.
LushLine+ withstands rain, tears, sweat, runny eyes or any moisture, ensuring your line remains intact and vibrant throughout the day. Absolutely smudge-proof and budge-proof a sophisticated look without the need for frequent touch-ups.
Using an eyeliner can turn into a love-hate relationship when you have extremely sensitive eyes. LushLine+ Eyeliner is hypoallergenic and tested to be safe for even the most sensitive eyes.No irritation is guaranteed!
Perfectly angled smudge tip for smooth, effortless blending combined with a built-in sharpener guarantees precise application every single time. From fine, delicate lines to bold, dramatic looks, LushLine+ will glide smoothly across your lids.
Enriched with castor oil and antioxidants, this eyeliner beautifies and nourishes the lash line, helping your lashes appear fuller and more vibrant. 100% vegan + cruelty-free!
The Best Eyeliner For Mature Eyes
When it comes to eyeliner, the needs of mature eyes are different. And LushLine+ Waterproof Eyeliner meets them all.
What makes it the best:
Specifically Designed For Mature Eyes- Suitable For Sensitive Eyes
- Water-proof & Smudge-proof Formula
- Nourishing Ingredients for Lash Line
- Infused With Nourishing Ingredients
What Others Are Saying
Frequently Asked Questions
No matter what your question is about our products, the team at Rumi is always on hand to provide prompt and accurate answers. Email us at hello@rumicosmetiques.com anytime.
Your order will ship out within 1 day of the order being placed. Arrives in 4-9 business days.
Yes! LushLine+ withstands rain, tears, sweat, runny eyes or any moisture, ensuring your line remains intact and vibrant throughout the day.
Of course, like all of our products, LushLine+ is hypoallergenic and is suitable for even the most sensitive skin! It’s specially made to be particularly kind, gentle & nourishing.
It all comes down to your personal preference, but we would suggest the following:
Choose Natural Black if you enjoy the classics. For a sharp and sleek look, black eyeliner is always an excellent choice and it will contrast any eye colour beautifully. Opt for Natural Black if you have darker hair or skin tone. Well, black is black, what else to say...
Choose Dark Brown if you prefer a softer, more natural look. Dark Brown will accentuate brown and gold flecks in hazel eyes, it suits green eyes wonderfully and will make your eyes appear a bit larger no matter their colour. Perfect for fair skin!
Choose Natural Gray if you have rather light skin or warm undertones don't suit your complexion. It will be a perfect match for ladies with blue, gray or even brown eyes! If you're a silver sister or are currently transitioning into having gray hair, opting for Natural Gray will bring everything together for a more elegant & sophisticated look.
Natural Black LushLine+: Dimethicone, Polymethylsilsesquioxane, Synthetic Wax, Sucrose Tetrastearate Triacetate, Polyisobutene, Trimethylsiloxysilicate, Silica, Coco-caprylate/Caprate, Hydrogenated Castor Oil, Trimethylpentanediol/adipic Acid/glycerin Crosspolymer, Silica Silylate, Phenoxyethanol, Methicone, Glyceryl Caprylate, Pentaerythrityl Tetra-di-t-butyl Hydroxyhydrocinnamate, Iron Oxides (CI 77499), Blue 1 Lake
Dark Brown LushLine+: Dimethicone, Polymethylsilsesquioxane, Synthetic Wax, Sucrose Tetrastearate Triacetate, Polyisobutene, Trimethylsiloxysilicate, Silica, Coco-caprylate/Caprate, Hydrogenated Castor Oil, Trimethylpentanediol/Adipic Acid/Glycerin Crosspolymer, Silica Silylate, Phenoxyethanol, Methicone, Glyceryl Caprylate, Pentaerythrityl Tetra-di-t-butyl Hydroxyhydrocinnamate, Titanium Dioxide, Iron Oxides (CI 77499), Iron Oxides (CI 77491), Iron Oxides (CI 77492)
Natural Grey LushLine+: Dimethicone, Polymethylsilsesquioxane, Synthetic Wax, Sucrose Tetrastearate Triacetate, Polyisobutene, Trimethylsiloxysilicate, Silica, Coco-caprylate/caprate, Hydrogenated Castor Oil, Trimethylpentanediol/Adipic Acid/Glycerin Crosspolymer, Stearalkonium Hectorite, Silica Silylate, Triethoxycaprylylsilane, Phenoxyethanol, Aluminum Hydroxide, Methicone, Glyceryl Caprylate, Pentaerythrityl Tetra-di-t-butyl Hydroxyhydrocinnamate, Titanium Dioxide, Iron Oxides (CI 77499)
LushLine+ goes above and beyond your regular eyeliner. It not only convincingly delivers as a simply great eyeliner, but also contains active ingredients that nourish your lash line, all whilst helping your lashes appear fuller and thicker. It's as if it had a dash of eyelash serum inside!
1. Prep your eyes. Putting a primer on your eyelids before applying eyeliner will make it last longer. If needed - use the built-in sharpener to create a keener tip. Let the fun part begin!
2. For a smoother surface, very gently pull your upper eyelid taut to the side.Keeping the tip of the eyeliner as close to your lash line as possible, draw a fine line going from the outer to the inner corner of your eye. Repeat this process multiple times to perfect the line as per your personal liking. In order to achieve a lighter, more lifted as well as elegant look, we recommend applying eyeliner only to your upper lid.
3. If you wish to apply LushLine+ to your lower lash line as well, keep the tip of the eyeliner pencil as close to it as possible. Draw a thin line from the outer corner of the eye toward the inner corner of your eye. The straight line should extend just two-thirds (or one for a softer look) of your lower lids to make your eyes look bigger—completely lining your lower lids can make your eyes appear smaller. Connect the lines of the eyeliner at the outer corner of your eye and see how your eyes have transformed!
4. To create a winged eyeliner or a cat-eye look, draw a line with an upward angle from the outer corner of your eye, using your lower lash line as a guide. Fill in the line more heavily to create a triangle shape, creating a cat eye. We recommend watching a youtube video for best guidance from a make-up artist!
5. Seal your eyeliner to make it even more durable. Use an eyeshadow brush to apply eyeshadow that’s the same color as your eyeliner on top of your line. Another option is to use transparent powder which you can also apply with your finger. Pat it on gently and remove any excess product if needed. 6. Don't worry if you can't get it right the first time! Clear any imperfections with a cotton bud that's soaked in make-up remover or use a dry one to make the line less harsh and give your eyes a more subtle look. Finish off with some mascara and voila!
“It Does What It Says Or Your Money Back”. GUARANTEED!
At Rumi Cosmetiques, we believe exceptional products should perform as promised. After all, our business can only exist if you love the RESULTS you get from our products and continue to buy from us.
So, if you’re not happy with your purchase, for any reason, (which we doubt), we’ll be happy to return 100% of your hard-earned money. Just let us know by email and we'll get back to you as soon as possible!
- The eyeliner did not smudge
- Easy and smooth to use and doesn't pull on the skin
- Great for hooded eyes
As I age my eyes have become hooded. Other eyeliners wouldn’t stay put. This one’s the best ever. It’s still exactly as I applied it when I am going to bed. Love it won’t be with out.
I always think black is a little harsh and the grey eyeliner really gave lovely definition to my eyes! It’s a great value product as the twistable liner is long and should last months!
I purchased it about march time I was disappointed as it did not meet the description. I was not getting easy flow with it and had to drag. The company kindly sent me another and appears much better . I have very sensitive eyes
And need to now find a mascara . I will try yours but I used birthday money to buy eyeliner . But will try the black mascara when I can afford it. At the moment am wearing none . How do you submit picture please not sure have any on on one of them I use sparingly.
Thank you .
For dramatic eye impact with no tugging or creasing on mature eyes this is your go to product, so easy to use, doesn’t smudge and lasts all day !
I bought the grey and brown eyeliners and have used one them every day since they arrived. Excellent quality!
Easy to apply stays put all day. Definitely will be repurchasing.
I’ve been using the eyeliner as well as mascara and a few other things. I have enjoyed all of them.
I love the deep brown colour and smooth line this eyeliner gives, especially on mature eyes.
when one starts using the product the first part of the point must be removed because the tip is too hard and doesn’t release the color
I use this everyday: it stays put and I find I need less and less mascara as a result, which suits me as I approach hitting 70. I never wanted to be accused of looking like mutton dressed as lamb, but nevertheless I do still want my eyes to pop!
I have been looking for a creamy brown eyeliner since my last one stopped being sold, this is very good and lasts all day is very easy to apply, just make sure you wind it back in fully as its easy to catch the tip when taking lid off.
This waterproof eyeliner is very good. It lasts most of the day with very minimal smudging. The only negative I have found is that it runs out quite quickly if you are using it most days.
I ordered the black finding the grey harder in texture. The black is exactly what I wanted. Glides on and is easy to remove.
I have no issue with the product however would not buy from company again as wasn’t aware I had ordered a subscription - tried to cancel literally as soon as money taken from account t was told too late - no warning before either - not sure why you keep asking me to review
The eyeliner did not smudge
Great eye liner & great service
My favourite eyeliner, stays in place all day long. Love it.
I love the products! Much better than department store brands! Better quality overall. I will continue to use only these products
As a woman of a certain age (60) I thought eyeliner wasn’t for me anymore with looser more sensitive skin around the eye. I tried this Rumi eyeliner and haven’t looked back! It is such lovely quality, applies easily and remains on for the day - great product from a great company. I would highly recommend Rumi
Brilliant product, soft to the eyelid, lasts all day and doesn't smudge.
I love this product. It is easy and smooth to use and doesn’t pull on the skin.
Great for hooded eyes
I’m an older woman with hooded eye shape and sensitive eyes … this is the only liner I have found that doesn’t aggravate or smudge all day … I can’t recommend it highly enough and won’t ever be buying any other brand
Responded quickly and efficiently to my request. Excellent product, eyeliner.
Not writing ass easy as expected for price
I have tried so many eye liners but this is the only one which doesn’t give me panda eyes!
Live it
I have recently purchased a dark brown eye liner from Rumi. The liner goes on smoothly giving a nice soft define line. The liner on the eye looks suttle without being overdone.
LushLine+ Waterproof Eyeliner
Great eyeliner, very soft and easy, and yes it lasts well. Only disappointment is that there didn't seem to much of it, it ran out after a few weeks and the nib was just a inch in the black so when I wound it down it just ended. I was a bit surprised it was so small in size. Good service
I found the black eye liner to give me a sparkle in my eyes. Very happy with it
