$35.00
As Seen in
Customer Reviews
Trusted By 170,000+ Women
Power lashes!
“This is by far the best mascara I have come across. As a woman of 'a certain age' my lashes have been a shadow of what they once were. This mascara not only gives them superb length but conditions at the same time. Finally a product living up to its claims. Will definitely buy again.”
Susan Wogan
Exceeded expectations
“Having literally tried hundreds of mascaras over the years, I’ve finally found one that doesn’t irritate my hyper sensitive eyes OR leave me looking like a panda a couple of hours into the day. And I've definitely noticed my lashes getting longer over time thanks to the active ingredients.”
Karen Squirrell
It's the real deal!
“I have been using VolumeCare+ Mascara for about two years now and I'm obsessed with it. It's the first one that makes my eyelashes look longer and curly without the use of an eyelash curler. It does not clump or smudge and is easy to remove. I highly, highly recommend everyone to try.”
Lizbeth Downward
Glad that I tried it.
"Seeing it being marketed “for older women” made me curious to try it. And I'm so glad I went for it. It truly is the best mascara I have ever tried and the only that actually works for my thinning lashes and sensitive eyes. I've told all of my friends to try it (it's something that I never do)."
Katie Brooks
Customer for life
"Wow, what a difference a good product makes!! I ummed and arrhh’d about buying yet ‘another mascara’ but honestly, this truly is one of the best! If not, THE BEST! As you age, and I’m 67, your eyes can get lost but not with this mascara!! Helps to make you feel absolutely fabulous!!"
Fiona Farley
Why Choose VolumeCare+ Mascara?
5 Reasons Why Mature Women Love Rumi
VolumeCare+ Mascara has a biotin and peptide-infused formula. These active ingredients work as an eyelash growth serum to promote longer, thicker & healthier eyelashes over time. With each coat of mascara you are also conditioning your lashes and making them stronger and less prone to fallout and breakage.
VolumeCare+ Mascara has a specifically crafted brush that will find and coat even the shortest and sparsest eyelashes.
Using mascara can turn into a love-hate relationship when you have extremely sensitive eyes. VolumeCare+ Mascara is hypoallergenic and tested to be safe for even the most sensitive eyes. No irritation is guaranteed!
With just one effortless coat you'll achieve the eyelash look of your dreams. The silky-smooth formula will lift, lengthen and naturally curl even the thinnest and shortest eyelashes.They will not only look longer and thicker, but also well-hydrated, nourished and soft.
VolumeCare+ Mascara withstands rain, tears, sweat, runny eyes or any moisture. It stays put all day without clumps, flakes or smears. Best part? It's easy to remove it at night.
A Match Made In Heaven For Thinning Lashes
Every single little detail, starting from the brush and ending with the formula, has been carefully chosen to offer mature women with thinning eyelashes the best results possible.
What makes it the best:
Designed For Mature Woman- Clump-Free Formula
- Extreme Length, Volume & Separation
- Lasts All Day, Yet Easy to Remove
- Contains Growth Ingredients
From Thin To Thick Lashes
Frequently Asked Questions
No matter what your question is about our products, the team at Rumi is always on hand to provide prompt and accurate answers. Email us at hello@rumicosmetiques.com anytime.
Your order will ship out within 1 day of the order being placed. Arrives in 4-9 business days.
You can expect immediate volume for your eyelashes while the active ingredients in the formula will make them appear healthier and longer with consistent everyday use. You will get the best of both worlds: happy & healthy lashes combined with a beautiful and natural mascara look.
Yes! The formula has been tested and developed so that it’s suitable for even the most sensitive eyes.
Simply rinse off our mascara with warm water and a washcloth using a gentle downward-sweeping motion. You can also use your favorite cleanser or makeup remover. If you wish to remove VolumeCare+ Mascara gently, without damaging your eyelashes and nourish them at the same time, consider our AminoBlend+ Micellar Makeup Remover! It's a 2-in-1 solution that not only removes makeup, but also treats eyelashes with effective soothing & nurturing ingredients!
It's not water-proof but water-resistant. This offers a smudge-free look all-day while providing eyelash-friendly removal at the end of your day!
Shipping is free for all orders above $65 USD. For orders under $65 USD, shipping costs $6.95.
For Canada, shipping is free for all orders above $90 CAD. For orders under $90 CAD, shipping costs $7.99 CAD.
Yes! The active ingredients and eyelash-friendly removal process will help to condition and nourish your lashes in a very kind and caring way in order to achieve the appearance of longer, thicker & healthier eyelashes that are less prone to fallout and breakage. Your lashes will thank you for this!
Important To Know Don’t wiggle and pump the wand of your mascara in and out of the tube. Doing so pushes air into the tube and dries it out. This can cause your mascara to clump up, making it messy and unattractive.
Step-by-Step Application Gently take out your mascara wand. Remember that there is no need to pump it to load the mascara.Next, scrape the tip against the tube so that the wand isn’t overloaded and wet. You can then push back the liquid into the mascara with the wand to have the mascara liquid last longer.Then, apply your mascara to your top lashes, starting with the tips and then going to the base of the lashes. While applying your mascara, look down towards your nose, not straight ahead.Next, with the tip of the wand, push up the outer corners of your lashes.After this, use a double-edged brush to separate any areas that may have become a little clumpy. At this stage, comb from the top and the bottom.Finally, put a soft layer of the mascara to your lower lashline performing a light wiggling motion.
Aqua, Copernicia Cerifera (Carnauba) Wax, Acrylates/Octylacrylamide Copolymer, CI77499 Black Oxide of Iron, Stearic Acid, Propylene Glycol, Cera Alba, Dimethicone, PVP, CI77266 D&C Black No.2,POLYSORBATE 80, Sorbitan Sesquioleate, Triethanolamine, Phenoxyethanol, Methylparaben, Propylparaben, Fragrance Alcohol Denat., Myristoryl Pentapeptide-17, Biotinoyl Tripeptide-1
VolumeCare+ Mascara was created when no such thing could be found on the market. There wasn't a mascara that had been specifically designed for thinning eyelashes, taking into consideration all the other aspects mature women face on a daily basis (e.g. sensitive eyes & skin, eyes that water, menopausal sweats, weak eyelashes that can't be rubbed when removing etc.). That's one of the reasons it's difficult to consider VolumeCare+ a "traditional" or "regular" mascara. It serves as a mini treatment to your lashes with each coat you apply. An effective 2-in-1 solution that not only finds and coats even the shortest of lashes but also conditions and nourishes them to achieve the appearance of longer, thicker & healthier eyelashes that are less prone to fallout and breakage.
“It Does What It Says Or Your Money Back”. GUARANTEED!
At Rumi Cosmetiques, we believe exceptional products should perform as promised. After all, our business can only exist if you love the RESULTS you get from our products and continue to buy from us.
So, if you’re not happy with your purchase, for any reason, (which we doubt), we’ll be happy to return 100% of your hard-earned money. Just let us know by email and we'll get back to you as soon as possible!
Customer Reviews
It’s almost indescribable but let me tell you what I can. This is the only mascara that will not leave you with black rings around your eyes by the end of the day. It lengthens and strengthens your lashes. It does not flake off. It leaves you with the most gorgeous set of full lashes and goes on so easily with no clumping! It may be pricey but as with all things you get what you pay for. It lasts a long time and is worth every penny! I will never go back to any other mascara. I gifted this product to my sisters as well because I love it that much and wanted to share it with them. Do yourself a favor and just put it in your cart. You will not be disappointed!
It's a little difficult to get off, but entirely worth the effort. I have pretty long lashes to begin with, and this is the only mascara that doesn't get clumped up in them or make them look spidery. Everyone thinks I have really good extensions. Everyone. PLEASE start making it in fashion colors. Would kill for it in emerald and dark purple.
Lovely quality and easy to apply to my 56 year old eyes! Will keep using
My thin, short eyelashes have been underwhelming for a long time. After curling my lashes and adding the Rumi mascara, they now look long and beautiful. I’ve been wearing the mascara for 12 hours in the pics.
Truly the only mascara that EVER worked and worked and worked. I tested it with a morning application then hard yard work in warm weather into the evening followed by sleeping with it on. To my amazement it still looked great with no panda eyes or flaking! Love this mascara! It only took me 40 years to find it. 😊
Love the mascara and haven’t bought anything else since trying it!
I absolutely cannot imagine using any other make up on. My eyes and brows than Rumi. I feel more attractive now, even in my 70s. Thank you Rumi! Guess which eye
The eyeliner & mascara do exactly as stated eyeliner goes on really smooth & mascara makes my short thin lashes look thicker & longer would definitely recommend these products
It's been hard to find a mascara that looks natural, curls my lashes, and thickens and lengthens. But it was impossible to find a mascara that doesn't irritate my eyes and can actually be completely removed - this is it. I will be loyal as long as they make this formula!!!
The mascara increases volume and appearance of length, the eye liner glides across my eye lids and defines my upper lid above the lashes in a subtle fine line. Very pleased with both products, will purchase again