Eyelashes getting thinner & sparser after 50?
Avoid These 5 Eyelash Mistakes And Reclaim Your Youthful Eyes
REVEAL THE SECRETS
1. Choose Water-Resistant, Not Waterproof
Preserve your delicate lashes by using gentle, water-resistant formulas that don't require harsh removal. Your lashes will thank you with fuller, healthier growth.
2. Embrace Your Natural Beauty
Skip the damaging cycle of eyelash extensions that weaken your natural lashes over time. The right mascara can give you the same stunning effect without the harm or expense.
3. Give Your Lashes Their Nightly Rest
Overnight makeup doesn't just cause irritation—it prevents your lashes from their natural renewal process. A clean canvas before bed means healthier lashes tomorrow.
4. Protect Your Delicate Eye Area
Each time you rub your eyes, you risk breaking fragile lashes and introducing irritants. Gentle habits preserve both your eye health and your lash fullness.
5. Nourish While You Beautify
Standard mascaras weren't designed for mature lashes. Choose a formula with active ingredients that strengthen and protect while delivering gorgeous volume and definition.
Why Your Mascara Isn't Working Anymore
Your eyes deserve better than one-size-fits-all beauty products. As lashes naturally become more delicate with age, they require specialized care that conventional mascaras simply weren't designed to provide.
What Your Current Mascara Isn't Telling You:
- Hidden waxes cause that afternoon smudge beneath your eyes
- Harsh removal processes are secretly thinning your lashes
- Traditional brushes miss the fine, shorter lashes that frame your eyes
- Chemical irritants trigger sensitivity your eyes never had before
- So-called "mature formulas" are often regular mascaras with premium pricing but NO active ingredients for lash health
The "Mature Formula" Deception
Beware of the new wave of mascaras claiming to be "designed for mature women."
Look closely at their ingredients list—most contain the exact same formulas as regular mascaras, just with new packaging and marketing.
True mature lash care requires active ingredients that nourish and strengthen, not just colorants and waxes in a different tube.
While competitors rush to capitalize on the mature beauty market, they've missed what matters most: your lashes need treatment, not just cosmetics.
Isn't it time your beauty routine evolved with you?
DISCOVER MY PERFECT MASCARA
Introducing VolumeCare+
The Only Mascara With Active Lash-Nourishing Ingredients Designed Exclusively For Sophisticated Eyes
100% Money-Back Guarantee
5 Reasons Mature Women Are Switching To VolumeCare+
Quick & Simple: Achieve Gorgeous Lashes with VolumeCare+
Quick & Simple: Achieve Gorgeous Lashes with VolumeCare+
- Lightweight, buildable formula for natural volume
- Flexible brush that reaches every lash
- Water-resistant for long-lasting wear
- Safe, gentle, hypoallergenic
- Cruelty-free & vegan
- Designed to prevent clumping and flaking
- Nourishing ingredients for eyelashes
100% Money-Back Guarantee
Your Satisfaction Is Our Promise. GUARANTEED!
We created VolumeCare+ because we believe beautiful lashes should be effortless at every age.
If your experience is anything less than transformative, we'll refund every penny. That's the confidence we have in what this mascara will do for you.
Trusted By 170,000+ Mature Women
Power lashes!
"This is by far the best mascara I have come across. As a woman of 'a certain age' my lashes have been a shadow of what they once were. This mascara not only gives them superb length but conditions at the same time. Finally a product living up to its claims. Will definitely buy again."
Susan Wogan
★★★★★
Exceeded expectations
"Having literally tried hundreds of mascaras over the years, I’ve finally found one that doesn’t irritate my hyper sensitive eyes OR leave me looking like a panda a couple of hours into the day. And I've definitely noticed my lashes getting longer over time thanks to the active ingredients."
Karen Squirrell
★★★★★
It's the real deal!
"I have been using VolumeCare+ Mascara for about two years now and I'm obsessed with it. It's the first one that makes my eyelashes look longer and curly without the use of an eyelash curler. It does not clump or smudge and is easy to remove. I highly, highly recommend everyone to try."