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Lashes Thinning After 50?
All Mascaras Smudge & Flake?

Learn 5 Hacks Celebrities Over 50 Use To Have Gorgeous Lashes


1. Don't Use Waterproof Mascara

Waterproof mascara often leads to your lashes being plucked out and broken during removal. Opt for a water-resistant mascara instead.

2. Say No to Eyelash Extensions

Eyelash extensions can be expensive and may cause long-term damage to your natural lashes.

3. Always Remove Makeup Before Bed

Sleeping with makeup on can put you at risk for eye inflammation, infections, and eyelid redness.

4. Avoid Rubbing Your Eyes Frequently

Rubbing your eyes too often can lead to potential infections and damage to your lashes.

5. Use a Mascara Made for Mature Lashes

Standard mascaras don’t cater to the needs of mature women. Look for a mascara specifically designed to nourish and enhance thinning lashes.


Why Traditional Mascaras Fail Mature Lashes

As we age, our lashes naturally become thinner, more fragile, and less voluminous. Unfortunately, many mascaras on the market are not formulated with these changes in mind.

Problems mature women encounter with traditional mascaras:

  • Formulas that clump, flake & smear
  • Smudges easily yet hard to remove
  • Brush fails to reach every lash
  • Harsh on sensitive eyes
  • No active ingredients for lash care

It’s time for a mascara that caters specifically to the needs of mature women.


Introducing VolumeCare+

The Best Mascara For Mature Eyes


100% Money-Back Guarantee

5 Reasons Why Mature Women Love VolumeCare+

VolumeCare+ Mascara has a biotin and peptide-infused formula. These active ingredients work as an eyelash growth serum to promote longer, thicker & healthier looking eyelashes over time. With each coat of mascara you are also conditioning your lashes and making them stronger and less prone to fallout and breakage.


Quick & Simple: Achieve Gorgeous Lashes with VolumeCare+

Quick & Simple: Achieve Gorgeous Lashes with VolumeCare+

  • Lightweight, buildable formula for natural volume
  • Flexible brush that reaches every lash
  • Water-resistant for long-lasting wear
  • Safe, gentle, hypoallergenic
  • Cruelty-free & vegan
  • Designed to prevent clumping and flaking
  • Nourishing ingredients for eyelashes

100% Money-Back Guarantee


It Does What It Says Or Your Money Back. GUARANTEED!

At Rumi Cosmetiques, we believe exceptional products should perform as promised. After all, our business can only exist if you love the RESULTS you get from our products and continue to buy from us.

So, if you’re not happy with your purchase, for any reason, (which we doubt), we’ll be happy to return 100% of your hard-earned money. Just let us know by email and we'll get back to you as soon as possible!


Trusted By 170,000+ Mature Women


Power lashes!

"This is by far the best mascara I have come across. As a woman of 'a certain age' my lashes have been a shadow of what they once were. This mascara not only gives them superb length but conditions at the same time. Finally a product living up to its claims. Will definitely buy again."

Susan Wogan



Exceeded expectations

"Having literally tried hundreds of mascaras over the years, I’ve finally found one that doesn’t irritate my hyper sensitive eyes OR leave me looking like a panda a couple of hours into the day. And I've definitely noticed my lashes getting longer over time thanks to the active ingredients."

Karen Squirrell



It's the real deal!

"I have been using VolumeCare+ Mascara for about two years now and I'm obsessed with it. It's the first one that makes my eyelashes look longer and curly without the use of an eyelash curler. It does not clump or smudge and is easy to remove. I highly, highly recommend everyone to try."

Lizbeth Downward



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Frequently Asked Questions


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