ADVERTORIAL
Trending > beauty > mature lashes
I Finally Tried the Mascara Designed for Mature Lashes - Here’s What a 30-Day Test Revealed
By Amanda Roy, MD | Beauty
Last Updated Aug 5, 2025
3 min. read
⚠️ Read this before it's too late!
I have spent most of my career as a dermatologist helping women understand why hair and lashes thin with age.
I believed the answers were medical treatments and hormones - not cosmetics.
I thought that was enough, until one morning I caught my reflection in the mirror and realized the change in my own lashes was impossible to ignore.
That was the moment I started searching for a solution I wish I had known years earlier.
—Dr. Ashley Herling, Board-Certified Dermatologist
The Signs I Tried to Ignore
It started gradually. My lashes looked thinner, almost brittle, but I brushed it off and told myself it was temporary.
Then mascara began irritating my eyes, no matter which brand I tried. Even the expensive formulas stung, leaving me rubbing at redness by midday.
Soon came the constant smudging, the dreaded panda eyes, the little black flakes that clung to my cheeks and even drifted into my contacts.
What used to be the easiest step of my beauty routine - just one swipe to feel fresh and awake - suddenly felt like a battle I couldn’t win.
Still, I convinced myself it wasn’t serious. Just a normal part of getting older.
My Breaking Point
It happened at my daughter’s wedding.
I had invested in a professional makeup artist, bought the most premium mascara available, and felt sure this time would be different.
But less than an hour into the ceremony, the same nightmare started again.
Smudges under my eyes. Lashes brittle and sparse. By the time we reached the reception, black streaks made me look like I had been crying all day.
And every photograph captured it.
That night, I lay awake replaying it in my mind. Something as small as mascara had left me feeling humiliated on one of the most important days of my family’s life.
That was my breaking point.
Why Popular Mascaras Fail Women Over 40
When I began looking deeper, I quickly realized the problem wasn’t me. It was the mascaras.
Harvard studies confirmed what I was experiencing - lashes thin, weaken, and lose pigment as part of the natural aging process.
In other words, mature lashes aren’t just different in appearance - they are biologically different.
Then I discovered something even more shocking. A report on cosmetic trials revealed that most mascaras are tested almost exclusively on younger women. Fewer than 10% of participants are over 50.
So the very products we buy to help us were never actually developed for us.
No wonder they never worked.
The “Solutions” That Made Things Worse
Determined to fix it, I tried everything I could.
Sensitive drugstore mascaras - so thin they barely coated my lashes, and by noon I looked like I hadn’t applied anything at all.
Waterproof formulas - heavy, sticky, and nearly impossible to remove without pulling my natural lashes out at the root.
Prescription lash serums - slow, expensive, and did nothing to fix the daily smudging and flaking.
Lash extensions - beautiful for a week, until they started falling out and left behind gaps that made me more self-conscious than before.
Every so-called solution left me worse than when I started.
The Conference That Changed Everything
A few weeks later, I attended a dermatology conference on age-related skin and hair changes.
One session focused entirely on cosmetic formulations for mature women - something I had rarely seen taken seriously.
That is where I first learned about VolumeCare+ Mascara - a mascara created specifically for aging lashes.
Unlike traditional formulas, this one was designed to work with fragile lash structures and sensitive eyes. It wasn’t marketed with miracle claims. It simply acknowledged reality - and finally offered a solution.
That was enough to convince me to try it.
My 30-Day Test
After Day 1
My lashes looked darker and more defined without stiffness. No flakes, no smudges, no gritty feeling. And for the first time in years, I removed mascara at night without seeing lashes break off on the cotton pad.
After 1 Week
The irritation and redness I had blamed on aging were gone. My lashes looked thicker and healthier. A colleague even asked if I had gotten extensions.
After 2 Weeks
I stopped checking the mirror for smudges. I stopped carrying backup wipes in my bag. My lashes held all day, and in photos my eyes finally looked bright again.
After 30 Days
Soft, flexible, youthful lashes that didn’t clump, crumble, or sting. For the first time in years, mascara made me feel confident instead of self-conscious.
Why VolumeCare+ Mascara by Rumi Cosmetiques Actually Works
Here’s what sets it apart from the mascaras that kept failing me.
Flexible polymers coat each lash without stiffness or clumping.
Lash-strengthening nutrients like Vitamin E and natural extracts protect against brittleness.
Gentle removal system prevents tugging and lash loss, especially when paired with Rumi’s AminoBlend+ Micellar Makeup Remover.
No mascara ever comes off completely effortlessly – but VolumeCare+ is formulated for safe removal so your delicate lashes stay intact.
Why I Started Recommending It To My Clients – Here’s What Impressed Them Most
The biggest difference isn’t just in the mirror – it’s in how women feel.
Instead of sparse, brittle lashes that make eyes look tired or dull, VolumeCare+ delivers visibly fuller, lifted, and defined lashes.
They tell me they finally stopped worrying about smudges by lunchtime or checking the mirror constantly throughout the day.
It brings back a youthful confidence many of them thought they’d lost for good.
The Real Proof Happens in the Mirror
I have to admit it – this experience completely changed how I think about mascaras.
What began as cautious curiosity ended with me feeling more polished and confident than I had in years.
For the first time, I wasn’t embarrassed by my lashes. I was proud of them.
And as someone who helps women navigate age-related changes professionally, I rarely see a cosmetic that truly delivers on its promises. VolumeCare+ is one of the few.
Amanda Roy, MD
⚠️ Just be aware: because of word-of-mouth demand, it often sells out quickly.
CHECK AVAILABILITY