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The Secret to Defined Eyes Without Accentuating Fine Lines

5 Beauty Secrets That Enhance Your Natural Beauty, Not Your Age

TRANSFORM MY EYES NOW
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1. Embrace Softer Tones for Natural Beauty

Trade harsh black for rich browns, subtle grays, or natural black that complement your coloring. These softer shades enhance your eyes without the aging effect of stark contrast.

2. Master the Fine Line Technique

Thin, precise lines create definition while maintaining a youthful appearance. The right application opens up your eyes rather than weighing them down or highlighting texture.

3. Perfect the Dash Method

Apply in short, connected strokes rather than one continuous line for better control and smoother results—especially helpful if your hands aren't as steady as they once were.

4. Focus Where It Matters Most

Emphasize your upper lash line to lift your eye appearance naturally. This technique creates the illusion of fuller lashes while drawing attention away from under-eye concerns.

5. Choose Formulations That Love Mature Skin

Standard eyeliners drag, tug and dehydrate delicate eye areas. Look for nourishing ingredients and smooth-glide formulas specifically created for the unique needs of mature skin.

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Why Your Favorite Eyeliner Suddenly Betrayed You

It's not your application skills—it's your products. As skin naturally evolves, the eyeliners that worked wonderfully in your 30s and 40s can actually work against you, emphasizing the very features you'd prefer to minimize.

Traditional Eyeliners Were Never Designed For Your Skin's Current Needs:

  • Formulas that drag across delicate skin, causing micro-damage that accelerates aging
  • Products that settle into fine lines throughout the day, creating an unintended "lined" effect
  • Pencils that require pressure and pulling, compromising skin elasticity around the eyes
  • Harsh ingredients that trigger sensitivity in eyes that have become more reactive with age
  • Standard formulas that dehydrate your lash line rather than nourishing it
MAKE THE SWITCH

The "Mature Eyeliner" Misconception

Many brands now market "mature skin" eyeliners that are nothing more than their standard formulas in different packaging.

The truth? Most contain the same drying ingredients and harsh pigments as regular eyeliners. Real solutions for mature eyes require specialized formulations with ingredients that glide without tugging, stay in place without drying, and nourish the delicate eye area.

What mature eyes truly need is an eyeliner that works with your skin, not against it.

Ready for an eyeliner that actually understands your eyes?

DISCOVER THE SOLUTION
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Introducing LushLine+

The Only Eyeliner With Active Skin-Nurturing Ingredients Designed Exclusively For Sophisticated Eyes

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5 Reasons Women Are Switching To LushLine+

Our silk-glide formula requires zero tugging or pulling, creating smooth lines even with less-than-steady hands

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Quick and Simple: Achieve Gorgeous Eyes with LushLine+

Quick and Simple: Achieve Gorgeous Eyes with LushLine+

  • Effortless application with creamy gel texture that glides without tugging
  • Long-lasting formula that stays precisely where you place it
  • Specially designed for the unique needs of mature skin
  • Safe, gentle, hypoallergenic for sensitive eyes
  • Cruelty-free & vegan formulation
  • Ergonomic design for steady control, even with arthritis
  • Active ingredients that nourish and protect the delicate eye area
ENHANCE MY EYES TODAY

100% Money-Back Guarantee

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Your Satisfaction Is Our Commitment. GUARANTEED!

We developed LushLine+ with a single purpose: to give you the confidence of beautifully defined eyes at any age.

If our eyeliner doesn't become the favorite in your makeup collection, we'll refund every penny—that's how confident we are in what this will do for you.

TRY RISK-FREE TODAY

Trusted By 170,000+ Mature Women

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Very easy to glide!

"I absolutely love Rumi eyeliner...I have very sensitive eyes but have never had any problems with this product. It glides on and stays put all day and the grey is a lovely shade of blue-grey which looks lovely with blue eyes. Great personal service too. Highly recommend!"

Nancy Enderson

★★★★

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My favorite eyeliner

"Goes on smoothly. Stays on all day without smudging or running. Recommend to every mature woman! I've tried a few of the ones out there recommended for my age (51) they didn't work. I almost gave up but thought I'd give Rumi a try. I'm glad I did. This works like a charm!"

Ann Downward

★★★★

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The best for sensitive eyes!

"I am really impressed with this soft pencil eyeliner. You get a great line that goes on softly without pulling, and very little smudging. The pencil propels nicely, and can be sharpened. It lasts all day long and I have absolutely 0 irritaion. I really like the soft grey color too.."

Sally West

★★★★

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Frequently Asked Questions

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