Trade harsh black for rich browns, subtle grays, or natural black that complement your coloring. These softer shades enhance your eyes without the aging effect of stark contrast.
Thin, precise lines create definition while maintaining a youthful appearance. The right application opens up your eyes rather than weighing them down or highlighting texture.
Apply in short, connected strokes rather than one continuous line for better control and smoother results—especially helpful if your hands aren't as steady as they once were.
Emphasize your upper lash line to lift your eye appearance naturally. This technique creates the illusion of fuller lashes while drawing attention away from under-eye concerns.
Standard eyeliners drag, tug and dehydrate delicate eye areas. Look for nourishing ingredients and smooth-glide formulas specifically created for the unique needs of mature skin.
It's not your application skills—it's your products. As skin naturally evolves, the eyeliners that worked wonderfully in your 30s and 40s can actually work against you, emphasizing the very features you'd prefer to minimize.
Traditional Eyeliners Were Never Designed For Your Skin's Current Needs:
Many brands now market "mature skin" eyeliners that are nothing more than their standard formulas in different packaging.
The truth? Most contain the same drying ingredients and harsh pigments as regular eyeliners. Real solutions for mature eyes require specialized formulations with ingredients that glide without tugging, stay in place without drying, and nourish the delicate eye area.
What mature eyes truly need is an eyeliner that works with your skin, not against it.
Ready for an eyeliner that actually understands your eyes?
DISCOVER THE SOLUTIONWe developed LushLine+ with a single purpose: to give you the confidence of beautifully defined eyes at any age.
If our eyeliner doesn't become the favorite in your makeup collection, we'll refund every penny—that's how confident we are in what this will do for you.