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Eyeliner Woes After 50?
Well...You're Not Alone.

Learn 5 Hacks Celebrities Over 50 Use To Master Eyeliner Game

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1. Don't Go Too Black

Instead of stark black, consider softer shades like natural black, brown or gray. They will look much better & natural.

2. Avoid Heavy Lines

Heavy, thick lines can make your eyes look smaller and accentuate wrinkles.

3. Apply in Short Strokes

Apply your eyeliner in short strokes. This technique offers more control and reduces the chance of mistakes.

4. Focus on Your Upper Lash Line

It will add subtle definition and makes your lashes appear fuller without drawing attention to any fine lines.

5. Choose Eyeliner Made for Mature Skin

Stop using eyeliners meant for younger skin. It’s time to switch to a product tailored to your needs.


Why Traditional Eyeliners Fail Mature Eyes

As skin matures, the quest for the perfect eyeliner can become more challenging. The market is flooded with products that just don’t cut it for mature women.

Problems mature women encounter with traditional eyeliners:

  • Smudges easily yet hard to remove
  • A lot of tugging and pulling
  • Uneven, patchy finish
  • Harsh on sensitive eyes
  • No nourishing ingredients for lash line

It's time for a solution that perfectly fits your needs.


Introducing LushLine+

The Best Eyeliner For Mature Eyes


100% Money-Back Guarantee

5 Reasons Why Mature Women Love LushLine+

Hypoallergenic and gentle for sensitive eyes, LushLine+ Waterproof Eyeliner smoothly glides on your delicate eyelids without dragging, ensuring a pleasant makeup experience without compromising on quality, health or style.


Quick and Simple: Achieve Gorgeous Eyes with LushLine+

Quick and Simple: Achieve Gorgeous Eyes with LushLine+

  • Effortless application with creamy gel texture
  • Stays put with waterproof formula
  • Ideal for delicate, mature skin
  • Safe, gentle, hypoallergenic
  • Cruelty-free & vegan
  • Easy to hande, even for shaky hands
  • Nourishing ingredients for lashline

100% Money-Back Guarantee


It Does What It Says Or Your Money Back. GUARANTEED!

At Rumi Cosmetiques, we believe exceptional products should perform as promised. After all, our business can only exist if you love the RESULTS you get from our products and continue to buy from us.

So, if you’re not happy with your purchase, for any reason, (which we doubt), we’ll be happy to return 100% of your hard-earned money. Just let us know by email and we'll get back to you as soon as possible!


Trusted By 170,000+ Mature Women


Very easy to glide!

"I absolutely love Rumi eyeliner...I have very sensitive eyes but have never had any problems with this product. It glides on and stays put all day and the grey is a lovely shade of blue-grey which looks lovely with blue eyes. Great personal service too. Highly recommend!"

Nancy Enderson



My favorite eyeliner

"Goes on smoothly. Stays on all day without smudging or running. Recommend to every mature woman! I've tried a few of the ones out there recommended for my age (51) they didn't work. I almost gave up but thought I'd give Rumi a try. I'm glad I did. This works like a charm!"

Ann Downward



The best for sensitive eyes!

"I am really impressed with this soft pencil eyeliner. You get a great line that goes on softly without pulling, and very little smudging. The pencil propels nicely, and can be sharpened. It lasts all day long and I have absolutely 0 irritaion. I really like the soft grey color too.."

Sally West



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Frequently Asked Questions


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