Dear Fellow Sisters,

It's true that after reaching a certain age, major changes start to happen in our lives: significant changes in our body, losing a loved one, change of career or retirement, you name it.

The massive amount of changes that take place in our lives can leave us feeling lost, overwhelmed, and less confident about ourselves.

In fact, research has found that self-esteem begins steadily declining after the age of 50.

This just proves that focusing on yourself is the number one priority when you reach this point in your life.

You see, even if you know that you need to take action and make changes in your life, there will be people telling you that you still look beautiful, that you're doing okay, that everything is about how you feel inside, not your outer appearance.

While there's some truth to it, taking care of your body has been proven to significantly improve your self confidence.

And it's not about looking great for others or trying to be appreciated, or even trying to comply with the standards our society tries to push on us.

In reality, it's all about redefining yourself, rebuilding your confidence, and falling back in love with who you are. At the end of the day, you are the one who needs to be your biggest fan and love what you see in the mirror!

While things like gratitude exercises every morning might help, there's a true power in striving to improve how we look. When we see improvement in our outer appearance by focusing on the things that matter, we feel better about ourselves. We feel more confident.

Binge watching TV shows, eating crappy food & not looking after the way you look is not “treating yourself”. In fact, it's actually “ruining yourself” (sorry for being that honest, but we all know this to be true).

So if you're really looking to turn your life around and to fall back in love with yourself, you need to start taking care of yourself and your body.

And it doesn't need to be something difficult or overwhelming. In reality, the best way to start feeling better about yourself is to make small yet powerful improvements every single day.

It can be small things like taking daily walks, drinking more water or creating a new beauty routine that actually lets you feel better about yourself, that lets you feel like you're getting better and that you can start to see the light at the end of this dark tunnel!

At Rumi Cosmetiques, we're all about helping women like you to redefine themselves, rebuild their confidence, and to finally fall back in love with who they are.

And you might be thinking: how can a beauty company improve my confidence?

To be frank, we would be okay if you would not buy any of our products.

In fact, we are hosting a 60-day confidence challenge where more than 750 women just like you are working towards being more confident and happy.

And if you just joined for free this confidence challenge and made massive improvements with your life, we would be happy & excited for you. It would make us feel like we're making this world a tiny bit better.

Yet we would be lying if we said that how we look isn't important.

There is power in striving to look better, to feel better. To look after your body. To pay attention to how you are carrying yourself.

We want you to be in love with your body, with the way you look. So our goal is to create beauty products that help you achieve that. To make you feel more confident about yourself.

And it's true: our body is completely different from how it was when we were 25 years old. Our skin and eyes have become more sensitive, our eyelashes and eyebrows become thinner & sparser. Sagging skin, facial complexion becomes more dull. Droopy eyelids, thinning hair. The list can go on and on.

Here's the harsh reality: most beauty brands don't care about the problems and challenges you face. All they really want is your money. They prey on your lack of confidence. No wonder the beauty industry is valued at $430 billion…

At Rumi Cosmetiques, we knew that this had to be changed!

Our mission really boils down to inspiring women to never stop trying to be the best version of themselves. To never settle for less, to always keep that “I still got it!” attitude, despite getting older and all of the changes/challenges accompanied with that.

But in the beginning, we didn't know that our brand will take this route and help so many women to rebuild their confidence.

It actually started with just a simple idea: to create the best mascara and eyelash serum for women over 50.

We dig through thousands of reviews on different eyelash products to really understand what women over 50 needed when it comes to their eyelashes.

And we started to see some patterns and common pain points.

Things like sensitive eyes, thinning eyelashes, clumpy & smudgy formulas, not long-lasting, and more.

So we went to the drawing board, reached out to countless manufacturers and spoke to a dozen of cosmetologists and dermatologists.

We realized: after 50, having just a regular mascara is not enough.

You must nourish your eyelashes with active ingredients that combat things like aging, menopause and hormonal imbalances.

And that's how our first two products were born: VolumeCare+ Mascara & LashCare+ Serum!

And as we like to call it, Lash Duo Set. The only two products needed to revive even the thinnest & sparsest eyelashes.

100% 'Does What It Says' Guarantee

We have moved forward and developed more products, but these two products I'm the most proud of.

To be frank, I also believe Lash Duo Set is the best eyelash product combo on the market. Especially for thinning eyelashes.

I love VolumeCare+ Mascara in Dark Brown as it makes your complexion appear softer, more natural, and elegant. In addition, there is no clumping, no smudging, lasts all day long while easy to remove. And my most favorite part: it glides on like butter!

SIDE NOTE: We also have VolumeCare+ Mascara in Natural Black but I truly believe that Dark Brown is the way to go for women over 50.

And for enriching thinning eyelashes, adding the amazing LashCare+ Serum to your beauty routine really is a must.

I daily use these two products and I couldn't be more in love with them!

Both of these products are suitable for super sensitive eyes and both contain active ingredients your eyelashes crave to thrive again!

So if you've been struggling with sparse & thin eyelashes and are yet to find the perfect mascara & eyelash serum for you, give Lash Duo Set a try!

In fact, these two products have put us on the map. Thousands of women are coming back to order more and helping us to spread the word about our products.

Thank you for reading my open-letter and I look forward to seeing you being a part of our Rumi Confident Sisters community!

Much love,

Kate

Co-Founder of Rumi Cosmetiques

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UPDATE FOR CONFIDENCE CHALLENGE PARTICIPANTS: As a thank you for joining our loving & supporting community, I felt the urge to share with you a 20% OFF offer when you order Lash Duo Set.

To take advantage of this offer, follow these steps:

Step 1: Click here or the button below to go to the Lash Duo Set product page.

Step 2: Choose the color of the mascara (I suggest Dark Brown)

Step 3: Add the product to your bag and proceed to checkout.

Step 4: Enter the coupon code CONFIDENCE for an extra 20% OFF and place your order.

100% 'Does What It Says' Guarantee