Our Story

OUR PHILOSOPHY

At Rumi Cosmetiques, we're all about helping women redefine themselves and rebuild their confidence. We believe in celebrating life.

We believe in helping each other unselfishly, lifting others, in trying to be the best version of ourselves every single day.

We should not by any means apologise or hide the flow of our life, our years of experience.



We strongly believe in creating beauty products for mature women that highlight their natural beauty instead of trying to cover it. We are all beautiful in our own way and growing older has yet another way of enhancing it.

We take a dual approach to our work and strongly believe it is a path of our (our, meaning, us and the customers) fullest potential. We're here to do so much more than just create cosmetics & skincare products with swift remarkable results. We're here to listen, support, help and inspire.



For our team it’s something truly deeper than a cosmetics company itself. It's our way of making this world at least a tiny bit better, our way of caring, loving, honouring and adoring. It's our way of expressing gratitude towards the strong women that have raised and kept us all together no matter the circumstances. It's our way of celebrating women of all nationalities, all races, faces, cultures and personalities.

At Rumi Cosmetiques we share our truest love for clean beauty whilst encouraging the sincere feeling of sisterhood.

WHY IT WORKS

Our main priority has always been to develop the highest quality products possible with thoroughly selected world-class ingredients as well as outstanding possible results, giving you the luxurious feeling at home, whilst still at a reasonable price range.



Simply nothing compares to the superlative formulas we have tirelessly worked to create with the highest rank professional cosmetic chemists, dermatologists, process engineers and other specialists of their métier in the beauty niche.

Rumi Cosmetiques takes great pride in creating products that are made with love and deep understanding of our potential customers, everything being vegan, cruelty-free and specifically made for sensitive eyes & skin!



Mainly choosing ingredients of exclusively natural origin, at times in order to achieve superb advances, a product requires a man-made component. In those specific cases we pay immensely close attention to proof-testing for safety & possible irritation, thus thoroughly approving of the superior quality standards of clean make-up. You will not be disappointed.

SINCE 2020

Our beginning dates back to the year of 2020 when as a small family-run business we decided to create products with conclusive evidence of healthier, longer and thicker-looking eyelashes.

As Rumi Cosmetiques was coming into bloom, we acknowledged one of our dearest wishes was to inspire women to never stop trying to be the best version of themselves. To never settle for less, to always keep that “I still got it!” attitude, despite getting older and all of the changes/challenges accompanied with that.

Our exceptional passion for what we have created and what’s yet to come grows more resilient each day. We are grateful to have you on the journey.

Customer Reviews

Trusted By 170,000+ Women

Having literally tried hundreds of mascaras over the years, I’ve finally found one that doesn’t irritate my hyper sensitive eyes OR leave me looking like a panda a couple of hours into the day. And I've definitely noticed my lashes getting longer thanks to the active ingredients.

Karen Brown
Verified Buyer

Goes on smoothly. Stays on all day without smudging or running. Recommend to every mature woman! I’ve tried a few of the ones out there recommended for my age (51) they didn’t work. I almost gave up but thought I’d give Rumi a try. I’m glad I did. This works like a charm!

Ann Downward
Verified Buyer

Yes, I've tried them all! And the reason I haven't stuck with one, so far, is I've been slightly disconcerted with the ingredients, because I have very sensitive eyes. That's why I tried this serum. I can't actually remember what number tube I'm on. Which says it all, I guess!

Georgia Zaris
Verified Buyer

Having literally tried hundreds of mascaras over the years, I’ve finally found one that doesn’t irritate my hyper sensitive eyes OR leave me looking like a panda a couple of hours into the day. And I've definitely noticed my lashes getting longer thanks to the active ingredients.

Karen Brown
Verified Buyer

Goes on smoothly. Stays on all day without smudging or running. Recommend to every mature woman! I’ve tried a few of the ones out there recommended for my age (51) they didn’t work. I almost gave up but thought I’d give Rumi a try. I’m glad I did. This works like a charm!

Ann Downward
Verified Buyer

The Ingredients