1. Don't use waterproof mascara (don't fall for this marketing trick) 

Water-proof mascara often leads to your lashes being plucked out and broken when you are trying to remove the mascara. Much better is to use a water-resistant mascara.

2. Don't wear eyelash extensions (too expensive & damaging) 

3. Don’t go to sleep with your makeup on 

4. Don't rub your eyes too often (potential infection) 

5. Use a mascara that is designed specifically for mature women with thinning eyelashes 

The truth: we are not 23-year-old girls anymore.

And the care needed for your eyelashes is completely different than what is needed for a 23-year-old's eyelashes.

Is there really a woman over 50 who hasn't tried hundreds of mascaras and still isn't looking for "the perfect one"?

Let's be honest: as we become more mature and years go by, we start to notice that our once long eyelashes are not as long and beautiful as they once were.

They become sparser and lose their length & volume.

Sometimes our eyelashes feel so short and skimpy that it's even hard to apply our go-to mascara or lash extensions.

Partly, we are not to blame ourselves...

You see, as we age and go through menopause it often results in hormonal imbalances that thin our hair, eyebrows, and eyelashes.

But is there anything that we can do to prevent having our lashes thinned even more that they become non-existent?

It's not a secret that by wanting to have more length and volume for our eyelashes we have turned ourselves into 'mascara junkies' or relying on expensive eyelash extensions.

We have tried almost every mascara out there (drug store and designer).

Yet, they all promise the same.

And the harsh truth is that most of the mascaras we buy end up back in our makeup drawer only used a couple of times.

After these years full of promise, we can finally say: we have heard it all!

Searching for the ideal mascara for mature women with thinning eyelashes

After all, you might be wondering:

'Which then is the best mascara for mature women with thinning lashes for everyday use?'

The answer is simple: Most importantly, it must be designed specifically for mature women with thinning eyelashes.

Here are just some requirements for our 'ideal mascara':

● Water-resistant, not waterproof
● Eyelash-friendly
● With all-natural growth vitamins (such as Biotin and Peptides)
● Actually provide great length & volume
● For sensitive eyes (all organic ingredients)
● Able to apply it on short and sparse eyelashes
● For every-day use
● And many more...

What women are saying about us...

“Right after the first time I used VolumeCare+ Mascara, my lashes perked up like they just had a shot of vitamins. Eyes feel fresh at all times and my eyelashes see immediate improvement with just 1 coat. Rumi fan for life!” — Linda

"Can't believe my luck in stumbling across this mascara. Having wasted a fortune on brands claiming to meet my particular need I perhaps can be forgiven for having felt a degree of cynicism at Rumi's claims. Totally unfounded, can't believe how good this stuff is. I've always avoided narrow brushes but this is fantastic. Easy to apply, the effect is like I've not had in years particularly on lower lashes, and easy to remove. The price is reasonable too. I have no hesitation in recommending this mascara to anyone." — Meg

"I'm 76 years old, I've tried all sorts of mascaras in my time, I never used waterproof because it was so difficult to remove, so I stuck with the normal stuff, but my lashes have become shorter and sparser. A few months ago, I saw this advertised, so I thought I'd give it a try, it's made such a difference, and I'm so pleased with the result...I'd recommend anyone to try this if they're having problems..." — Irene