5 Reasons Why Women Over 50 Swear By This Revolutionary Mascara

It's called VolumeCare+ Mascara and here are 5 reasons why it works so well on thinning eyelashes.

It's specifically designed for mature women with thinning eyelashes & sensitive Eyes

It's specifically designed for mature women with thinning eyelashes & sensitive Eyes

The truth: we are not girls in our twenties anymore.

And the care needed for your eyelashes is completely different than what is needed for a 23-year-old's eyelashes.

You need a mascara that is designed specifically for mature women with thinning eyelashes.

Meet the first-of-its-kind: VolumeCare+.

The first mascara designed for short & thin eyelashes, suitable for the most sensitive eyes. 

It's a mascara + Eyelash enhancing serum

As years go by, we become prone to hormonal imbalances and various illnesses that can leave us with almost no beauty hair at all.

It gets much harder for our body to grow and sustain long & thick eyelashes by itself. It needs all the help it can get.

VolumeCare+ Mascara has a biotin and peptide-infused formula. These active ingredients work as an eyelash growth serum to promote longer, thicker & healthier natural eyelashes over time.

With each coat of mascara you are also conditioning your lashes and making them stronger and less prone to fallout and breakage.

The highest quality mascara

At Rumi Cosmetiques, we believe that exceptional products that do what it say is of paramount importance when it comes to building lasting relationships with clients.

That's why every single little detail, starting from the brush and ending with the formula, have been carefully chosen to offer mature women with thinning eyelashes the best results possible.

​Not to mention that the long-lasting formula is vegan, cruelty-free and won't clump, flake, nor smear.

VolumeCare+ Mascara is durable and water-resistant, yet can be easily removed, whilst still being kind to your eyelashes, making it suitable for even the most sensitive eyes.

Great Lenght And Exceptional Volume

While it's important to nourish your natural eyelashes, it can take some time to see results.

Which is why VolumeCare+ Mascara offers you a breathtaking look with the first coat you apply.

With just one effortless coat you'll achieve the eyelash look of your dreams.

The silky-smooth formula will lift, lengthen and naturally curl even the thinnest and shortest eyelashes.

Your lashes will not only look longer and thicker, but also well-hydrated, nourished and soft.

Each order goes towards helping mature women in need

We're not here to only create cosmetics & skincare products for mature women that actually work.

We're here to listen, support, and help mature women to overcome the countless struggles thrown our way.

Each order goes towards helping mature women fight cancer, research menopause & lift up those that are affected by Alzheimer's disease.

VolumeCare+ Mascara
VolumeCare+ Mascara
VolumeCare+ Mascara
VolumeCare+ Mascara
VolumeCare+ Mascara
VolumeCare+ Mascara
VolumeCare+ Mascara
VolumeCare+ Mascara
VolumeCare+ Mascara
VolumeCare+ Mascara
VolumeCare+ Mascara
VolumeCare+ Mascara
VolumeCare+ Mascara
VolumeCare+ Mascara

★★★★★ 4.9/5

VolumeCare+ Mascara 

"This is the only mascara I recommend for mature women that struggle with thinning eyelashes!" - Jenna, Make-up Artist

$35

30 Day Money-Back Guarantee 

Most women over 40 struggle to find the perfect mascara and the reason for that is simple: the needs of their eyelashes have changed, but they continue to use a mascara that's not suitable for them.

Meet VolumeCare+ Mascara. The first mascara specifically designed for mature women with short & thin eyelashes.

Not only does it provide exceptional volume, length and separation for even the shortest eyelashes, but it's also infused with Growth Peptides™️.

These growth ingredients promote the appearance of longer, thicker & healthier eyelashes that are less prone to fallout and breakage.

VolumeCare+ Mascara has a buildable, clump-free, and water-resistant formula, that is effortlessly removable and suitable for the most sensitive eyes.

Color: Natural Black

VolumeCare+ Mascara
VolumeCare+ Mascara
VolumeCare+ Mascara
VolumeCare+ Mascara
VolumeCare+ Mascara
VolumeCare+ Mascara
VolumeCare+ Mascara
VolumeCare+ Mascara
VolumeCare+ Mascara
VolumeCare+ Mascara
VolumeCare+ Mascara
VolumeCare+ Mascara
VolumeCare+ Mascara
VolumeCare+ Mascara

★★★★★ 4.9/5

VolumeCare+ Mascara 

"This is the only mascara I recommend for mature women that struggle with thinning eyelashes!" - Jenna, Make-up Artist

$35

30 Day Money-Back Guarantee 

Most women over 40 struggle to find the perfect mascara and the reason for that is simple: the needs of their eyelashes have changed, but they continue to use a mascara that's not suitable for them.

Meet VolumeCare+ Mascara. The first mascara specifically designed for mature women with short & thin eyelashes.

Not only does it provide exceptional volume, length and separation for even the shortest eyelashes, but it's also infused with Growth Peptides™️.

These growth ingredients promote the appearance of longer, thicker & healthier eyelashes that are less prone to fallout and breakage.

VolumeCare+ Mascara has a buildable, clump-free, and water-resistant formula, that is effortlessly removable and suitable for the most sensitive eyes.

Color: Natural Black

as seen in

"If a regular mascara is good for 24-year-olds, then VolumeCare+ works best for older women. A true must-have for women with thinning eyelashes and sensitive eyes."

as seen in

"If a regular mascara is good for 24-year-olds, then VolumeCare+ works best for older women. A true must-have for women with thinning eyelashes and sensitive eyes."

as seen in

"If a regular mascara is good for 24-year-olds, then VolumeCare+ works best for older women. A true must-have for women with thinning eyelashes and sensitive eyes."

How Does VolumeCare+ Stand Out?
Rumi vs. the Competition

Rumi vs. the Competition

Don't Take Our Word For It

Listen What Others Have To Say

Elaine

3/4/2023

Love it!!! ❤️
Very impressed beautiful texture, great coverage with one coat lashes look thicker and longer and doesn't budge all day.

Beverly Enderson

2/17/2023

Great Mascara!
I have been using Rumi mascara for about two years and love it. It’s the first one that made my eyelashes look longer and curly without the use of an eyelash curler. It does not clump or smudge and is easy to remove. I highly recommend VolumeCare+ Mascara.

Elizabeth Baker

2/5/2023

Not clumpy.
It first mascara in ages that actually does what it says, even beats out Bobbi Brown’s.

Susan Wogan

12/28/2022

Power lashes!
This is by far the best mascara I have come across. As a woman of ‘a certain age’ my lashes have been lack lustre and without their usual length. This mascara not only gives them superb length but conditions at the same time. Finally a product living up to its claims. Will definitely buy again.

Victoria Howell

12/11/2022

VolumeCare+ Mascara
Have been using this mascara for several years. I like the fact that it doesn’t wear off and my eyes look great the whole day. I also purchased the BrowCare+ and I am seeing that my “bald spots” are filling in. I would recommend both products to everyone.

Lizbeth Downward

11/23/2022

Fabulous lashes!!
I love this mascara! I have sensitive eyes and this doesn’t irritate them at all. Better than any top end brands I’ve used such as Charlotte Tilbury or Chanel.

“It Does What It Says or Your Money Back”. GUARANTEED!

At Rumi Cosmetiques, we believe exceptional products should perform as promised. After all, our business can only exist if you love the RESULTS you get from our products and continue to buy from us.

So, if you’re not happy with your purchase, for any reason, (which we doubt), we’ll be happy to return 100% of your hard-earned money. Just let us know by email and we'll get back to you as soon as possible!

Got A Question?

Frequently Asked Questions

"I hate the term 'mature' but after a certain age, our lashes require a different approach."

- Kate, Founder of Rumi Cosmetiques

"Our body changes as we age. At Rumi Cosmetiques, we believe your beauty products should too.

VolumeCare+ Mascara is just one of those 'life-changing' products.

Every day we receive dozens of messages from customers saying that it's the best mascara they've ever tried: their lashes have never looked better and attracted so many compliments.

If you've been struggling with thin, sparse eyelashes and sensitive eyes, this mascara is for you. We can't wait for you to try it and hear your thoughts!"