5 Eyelash Tips - VC+  - Rumi Cosmetiques

What Mistakes Make Mature Eyelashes Even Thinner & Why Most Mascaras Don't Work For Women Over 50

1. Don’t use waterproof mascara (don’t fall for this marketing trick)

Water-proof mascara often leads to your lashes being plucked out and broken when you are trying to remove the mascara.

Much better is to use water-resistant mascara.

2. Don’t wear eyelash extensions (expensive & damaging)

3. Don’t go to sleep with your makeup on

Sleeping with makeup on damages the most sensitive areas of your face – namely your eyes. It puts you at risk for eye inflammation, infections, and eyelid redness.

4. Don't rub your eyes too often (potential infection)

5. Use a mascara that is designed specifically for mature women with thinning eyelashes

The truth: we are not 23-year-old girls anymore. And the care necessary for your eyelashes is completely different than what is needed for 23-year-old's eyelashes.

Is there really a woman over 50 who hasn't tried hundreds of mascaras and still isn't looking for "the perfect one"?

Let's be honest: as we become more mature and years go by, we start to notice that our once long eyelashes are not as long and beautiful as they once were.
They become sparser and lose their length & volume.
Sometimes our eyelashes feel so short and skimpy that it's even hard to apply our go-to mascara or lash extensions.
Partly, we are not to blame ourselves...
You see, as we age and go through menopause it often results in hormonal imbalances that thin our hair, eyebrows, and eyelashes.

But is there anything that we can do to prevent having our lashes thinned even more that they become non-existent?

It's not a secret that by wanting to have more length and volume for our eyelashes we have turned ourselves into 'mascara junkies' or relying on expensive eyelash extensions.

We have tried almost every mascara out there (drug store and designer).

Yet, they all promise the same.

And the harsh truth is that most of the mascaras we buy end up back in our makeup drawer only used a couple of times.

After these years full of promise, we can finally say: we have heard it all!

Searching for the ideal mascara for mature women with thinning eyelashes

After all, you might be wondering:

'Which then is the best mascara for mature women with thinning lashes for everyday use?'

The answer is simple: Most importantly, it must be designed specifically for mature women with thinning eyelashes.

Here are just some requirements for our 'ideal mascara':

Water-resistant, not waterproof


● With all-natural growth vitamins (such as Biotin and Peptides)

● Actually provide great length & volume

For sensitive eyes (all organic ingredients)

● Able to apply it on short and sparse eyelashes

● For every-day use

● And many more...

We tested hundreds of different mascaras (both drug store and designer) and, unfortunately, didn't find a single one that has been designed specifically for mature women with thinning lashes.

We were actually shocked.

There are thousands of different mascaras on the market, yet not a single one was designed specifically for mature women.

Because of this, the mature women always had to compromise when choosing their mascara.

At Rumi Cosmetiques, we knew that it had to be changed!

This is how the idea of our best-selling VolumeCare+ Mascara was born!

The all-new VolumeCare+ Mascarais the first mascara ever designed specifically for mature women with thinning eyelashes.

Every single little detail, starting from the brush and ending with the formula, have been carefully chosen to offer mature women with thinning eyelashes the best results possible.

For the first time, VolumeCare+ Mascara not only gives you the dramatic lash look instantly but also takes delicate care of your natural eyelashes.
Not to mention, it's 100% vegan, cruelty-free, and made out of all-natural ingredients.

The time of empty promises is over!

You can take a look at VolumeCare+ Mascara here → Official Online Store

It isn't available anywhere else. Not on Amazon, eBay, or anywhere else. 

It comes with a 100% money-back guarantee so you don’t have to worry. And if you’re anything like most of Rumi Cosmetiques customers, you will consider it the best money you’ve ever spent.

As VolumeCare+ Mascara is selling quickly, check if it's available by clicking the button below!

You've tried hundreds of mascaras that only promised and didn't deliver. Try something that is made exactly for you!

What women are saying about us…

“Right after the first time I used VolumeCare+ Mascara, my lashes perked up like they just had a shot of vitamins. Eyes feel fresh at all times and my eyelashes see immediate improvement with just 1 coat. Rumi fan for life!” — Linda

"Can't believe my luck in stumbling across this mascara. Having wasted a fortune on brands claiming to meet my particular need I perhaps can be forgiven for having felt a degree of cynicism at Rumi's claims. Totally unfounded, can't believe how good this stuff is. I've always avoided narrow brushes but this is fantastic. Easy to apply, the effect is like I've not had in years particularly on lower lashes, and easy to remove. The price is reasonable too. I have no hesitation in recommending this mascara to anyone." — Meg

"I'm 76 years old, I've tried all sorts of mascaras in my time, I never used waterproof because it was so difficult to remove, so I stuck with the normal stuff, but my lashes have become shorter and sparser. A few months ago, I saw this advertised, so I thought I'd give it a try, it's made such a difference, and I'm so pleased with the result...I'd recommend anyone to try this if they're having problems..." — Irene