3-Step Eyelash Routine


Customer Reviews

Based on 2462 reviews
Volume care+ Mascara

Not only do I have thin lashes, but I have "cow-licks" in them that make them curve towards my nose!! I put the mascara on this morning before church at 9:00 am.. It is now 5:00 PM and my lashes are still curled upward and look like I had just applied it!! I also used an eyelash curler prior to applying. I am beyond thrilled!! Thank you so much, and I will be back for more!

Lovely mascara

I love this mascara and will be buying again when start getting low. It’s a bit pricey but worth the money if you can afford it!

Jenny Hyslop
Wonderful mascara

I purchased the volumeCare+ since I started chemo last year for a brain tumour. I lost most of my hair and my eyelashes were getting sparse and thin. I’d always loved mascara but I thought I’d try this as it conditions the lashes as well. I found it so easy to apply and double the length of my lashes in a few strokes. It dies run even if you cry. I’m going to try the eye make up remover as I’ve been using cleanser and face cloth, and it takes a while to remove that way. I’ve since purchased an instant brow+ as my brows were hardly visible. The brown is not too dark so gives a natural look to the brows while highlighting them. These products have given me back a lot of my confidence about my appearance. I would recommend them to anyone. Thank you Rumi

Kathy Moss

I love this mascara!! It separates the lashes nicely and doesn’t clump! 😊👍

Wendy Pearlroth

VolumeCare+ Mascara

Alexis Rasmussen

It's very nourishing and natural looking. The wand is perfect, especially for sparse lashes. I love this mascara!

Regina McQuillis
Volume care+mascara

This is my 3rd tube and I love it! I get compliments all the time and my lashes never looked better!

Carol Pollock


Roberta McGinley
Rumi mascara

Absolutely love this mascara, so gentle and doesn’t irritate my eyes. My lashes have never looked better!

LOVE this mascara

So glad I found Rumi. With sensitive eyes, it’s the first mascara that doesn’t make my eyes itch. Stays on all day and makes my lashes look full. 😍