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Bundle Deals

Up to 30% with our bundle deals

Save $35
Lash Serum + Brow Serum

Lash Serum + Brow Serum

Save $9
Mascara + Eyeliner

Mascara + Eyeliner

Save $10
3 Month Supply

Mascara + Lash Serum

Save $46
All Color & Highlighter Sticks

All Color & Highlighter Sticks

Save $13
3 Month Supply

Mascara + Eyeliner + Lash Serum

Save $9
Mascara + Eyeliner + Brow Gel

Mascara + Eyeliner + Brow Gel

Save $10
Color & Highlighter Sticks

Color & Highlighter Sticks

Save $8
Brow Gel + Brow Serum

Brow Gel + Brow Serum

Save $6
Mascara + Brow Gel

Mascara + Brow Gel

Save $10
Black & Brown Mascara

Black & Brown Mascara

Save $10
Mascara + Lash Serum + Makeup Remover

Mascara + Lash Serum + Makeup Remover

Save $98.50
Mystery Box

Mystery Box

Hear What Others Have To Say

VolumeCare+ Mascara
VolumeCare+ Mascara
$35
+
Natural Black
LushLine+ Waterproof Eyeliner
$26
+
espresso
PowerBrow+ Tinted Eyebrow Gel
$26
+
Nude Peach
BloomBlush+ Multipurpose Color Stick
$33
+
Vanilla Glow
InstantGlow+ Multipurpose Highlighter Stick
$33
+

Your body changes as you age. Your beauty products should too.

At Rumi Cosmetiques our goal is to craft beauty products that evolve together with you. Embrace a novel approach to mature beauty that's fully tailored to your needs.

What makes it the best:

  • For sensitive skin & eyes
  • Active ingredients that nourish & repair
  • More potent & effective formulas
  • A scientific approach to beauty after 50

Shop Bestsellers

Shop products that are most loved by thousands of mature women.

VolumeCare+ Mascara

VolumeCare+ Mascara

Natural Black

LushLine+ Waterproof Eyeliner

1 Month Supply

LashCare+ Serum

Nude Peach

BloomBlush+ Multipurpose Color Stick

Vanilla Glow

InstantGlow+ Multipurpose Highlighter Stick

espresso

PowerBrow+ Tinted Eyebrow Gel

AminoBlend+ Micellar Makeup Remover

AminoBlend+ Micellar Makeup Remover

Bundle & Save

Get our best-selling duo at the lowest available price!

Mascara + Eyeliner

A powerful duo that’s designed to define, accentuate, and awaken your eyes for a timeless and captivating look.

Mascara + Eyeliner

Included in the bundle:

VolumeCare+ Mascara

LushLine+ Waterproof Eyeliner

Add To Cart - $52 $61 Learn More
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The Rumi Blog

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New Year Mindfulness - Resolutions for Life, Body and Soul

New Year Mindfulness - Resolutions for Life, Body and Soul

“In today’s rush, we all think too much, seek too much, want too much – and forget the joy of just being.” - Eckhart TolleThe start of a new year...

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Holiday Presents for All!

Holiday Presents for All!

    The holiday season is here, and with it comes the chaos of shopping for the perfect gifts. If your to-do list feels longer than Santa’s, don’t worry! Whether...

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The Importance of Self Care in Winter

The Importance of Self Care in Winter

We are all feeling cooler temperatures lately! With decades of winters behind, the season still manages give us unique challenges for our personal health and wellness. What is it about...

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Keeping Stress in Check During the Holiday Season

Keeping Stress in Check During the Holiday Season

As the holiday season approaches, so too does the whirlwind of activities: gift shopping, cooking, decorating, and organizing and attending family gatherings. The list becomes endless!  While this time of...

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Holiday Gift Guide: Perfect Bundles from Rumi Cosmetiques

Holiday Gift Guide: Perfect Bundles from Rumi Cosmetiques

The holiday season is here, and what better time to celebrate beauty, self-care, and the confidence that comes with feeling and looking your best? Rumi Cosmetiques offers a selection of...

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Perfect your Makeup Routine

Create a Smokey Eye Look in just 5 Quick Steps!

Creating a quick smokey eye doesn’t need to be complicated! Here’s a simple guide using LushLine+ Eyeliner and VolumeCare+ Mascara to achieve a sultry, smokey look in minutes.  Quick Step-by-Step Guide:...

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Maintaining Beauty and Positivity

Maintaining Beauty and Positivity in the Cooler Months: A Guide for Women

As the days grow shorter and temperatures dip, it can be tempting to cozy up and take a break from routines, but maintaining a thoughtful beauty and wellness regimen can...

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Do Cream Based Makeup Formulas Really Work?

Do Cream Based Makeup Formulas Really Work?

For years, older women have been on the hunt for the perfect makeup product— one that enhances their natural beauty without settling into fine lines or drying out their skin. ...

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Makeup Red Flags

Makeup Red Flags to Avoid

Navigating the world of makeup can be tricky and knowing what to avoid is just as important as knowing what not to. 👩‍🦰  ‌ As Rumi Cosmetique's founder; I'm here...

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Are You Applying Mascara the Right Way? Tips for Women Over 50 to Make Your Eyes Pop! 💄👁️💖

Are You Applying Mascara the Right Way? Tips for Women Over 50 to Make Your Eyes Pop! 💄👁️💖

Good Morning Ladies!  It’s time to talk about one of our best beauty allies: mascara! It’s that little magic wand that can instantly transform your eyes, making them look bigger,...

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Customer Reviews

Trusted By 170,000+ Women

Having literally tried hundreds of mascaras over the years, I’ve finally found one that doesn’t irritate my hyper sensitive eyes OR leave me looking like a panda a couple of hours into the day. And I've definitely noticed my lashes getting longer thanks to the active ingredients.

Karen Brown
Verified Buyer

Goes on smoothly. Stays on all day without smudging or running. Recommend to every mature woman! I’ve tried a few of the ones out there recommended for my age (51) they didn’t work. I almost gave up but thought I’d give Rumi a try. I’m glad I did. This works like a charm!

Ann Downward
Verified Buyer

Yes, I've tried them all! And the reason I haven't stuck with one, so far, is I've been slightly disconcerted with the ingredients, because I have very sensitive eyes. That's why I tried this serum. I can't actually remember what number tube I'm on. Which says it all, I guess!

Georgia Zaris
Verified Buyer

I am fair and have always had problems getting a decent eyebrow color that looks natural. With the PowerBrow+ Gel I can build up not only the coverage but also the shade I need to suit my complexion. It works very well for me and it will be my go to eyebrow tinted gel.

Jane Alexander
Verified Buyer