5 Tips For Short & Thin Eyelashes
What Mistakes Make Our Eyelashes Even Thinner & Why Most Mascaras Don't Work For Women In Over 50
5 Tips For Having Long & Full Eyelashes At Any Age
1. Don't Use Waterproof Mascara (Don't Fall For This Marketing Trick)
Water-proof mascara often leads to your lashes being plucked out and broken when you are trying to remove the mascara. Much better is to use a water-resistant mascara.
2. Say No To Eyelash Extensions (Too Expensive & Damaging)
3. Don't Go To Sleep With Your Makeup On
Sleeping with makeup on damages the most sensitive areas of your face – namely your eyes. It puts you at risk for eye inflammation, infections, and eyelid redness.
4. Don't rub your eyes too often (potential infection)
5. Use a mascara that is designed specifically for mature women with thinning eyelashes
The truth: we are not 23-year-old girls anymore. And the care necessary for your eyelashes is completely different than what is needed for 23-year-old's eyelashes.
Is there really a woman over 50 who hasn't tried hundreds of mascaras and still isn't looking for "the perfect one"?
Let's be honest: as we're getting older, we start to notice that our once long eyelashes are not as long and beautiful as they once were.
They become sparser and lose their length & volume.
Sometimes our eyelashes feel so short and skimpy that it's even hard to apply our go-to mascara or lash extensions.
Partly, we are not to blame ourselves...
You see, as we age and go through menopause it often results in hormonal imbalances that thin our hair, eyebrows, and eyelashes.
But is there anything that we can do to prevent our lashes getting even more shorter & thinner?
It's not a secret that by wanting to have more length and volume for our eyelashes we have turned ourselves into 'mascara junkies' or relying on expensive eyelash extensions.
We have tried almost every mascara out there (drug store and designer).
Yet, they all promise the same.
And the harsh truth is that most of the mascaras we buy end up back in our makeup drawer only used a couple of times.
After these years full of promise, we can finally say: we have heard it all!
Searching for the ideal mascara for mature women with thinning eyelashes
After all, you might be wondering:
'Which then is the best mascara for women after 40 with short & thin lashes for everyday use?'
Well, here are just some requirements for your 'ideal mascara':
- Water-resistant, not waterproof
- Kind to your eyelashes
- Formula with growth ingredients (such as Biotin and Peptides)
- Actually provide great length & volume
- Suitable for the most sensitive eyes
- Able to apply it on short & sparse eyelashes with no clumps
- Provide classy & natural look
- Perfect for every-day use
- And many more...
We tested hundreds of different mascaras (both drug store and designer) and didn't find a single one that was perfect for older women with short & thin eyelashes.
We were shocked.
There are thousands of different mascaras on the market, yet not a single one was designed specifically for women in their 40s, 50s, 60s, 70s and beyond.
Because of this, women like you always had to compromise when choosing their mascara.
At Rumi Cosmetiques, we knew that it had to be changed!
This is how the idea of our best-selling VolumeCare+ Mascara was born!
Low In Stock
VolumeCare+ Mascara is the first mascara that meets 100% of the requirements for being the perfect mascara for older women with short & thin eyelashes.
Not only does it provide exceptional volume, length and separation for even the shortest eyelashes, but it's also infused with Growth Peptides.
These growth ingredients promote the appearance of longer, thicker & healthier eyelashes that are less prone to fallout and breakage.
VolumeCare+ Mascara has a buildable, clump-free, and water-resistant formula, that is effortlessly removable and suitable for the most sensitive eyes.
Not to mention, it's 100% vegan, cruelty-free and made of natural ingredients.
Click the button below to check availability.
Sold Out 8 Times In The Last Year
The time of empty promises is over!
You can take a look at VolumeCare+ Mascara here: Official Online Store
VolumeCare+ Mascara comes with a 100% money-back guarantee so you don’t have to worry. And if you’re anything like most of Rumi Cosmetiques customers, you will consider it the best money you’ve ever spent.
As VolumeCare+ Mascara is selling quickly, check if it's available by clicking the button below!
134,000+ Happy Customers
The time of empty promises is over!
You can take a look at VolumeCare+ Mascara here: Official Online Store
It isn't available anywhere else. Not on Amazon, eBay, or any other platform.
VolumeCare+ Mascara comes with a 100% money-back guarantee so you don’t have to worry. And if you’re anything like most of Rumi Cosmetiques customers, you will consider it the best money you’ve ever spent.
As VolumeCare+ Mascara is selling quickly, check if it's available by clicking the button below!
134,000+ Happy Customers
The time of empty promises is over!
You can take a look at VolumeCare+ Mascara here: Official Online Store
It isn't available anywhere else. Not on Amazon, eBay, or any other platform.
VolumeCare+ Mascara comes with a 100% money-back guarantee so you don’t have to worry. And if you’re anything like most of Rumi Cosmetiques customers, you will consider it the best money you’ve ever spent.
As VolumeCare+ Mascara is selling quickly, check if it's available by clicking the button below!
134,000+ Happy Customers
This is how the idea of our best-selling VolumeCare+ Mascara was born!
VolumeCare+ Mascara is the first mascara that meets 100% of the requirements for being the perfect mascara for older women with short & thin eyelashes.
Not only does it provide exceptional volume, length and separation for even the shortest eyelashes, but it's also infused with Growth Peptides™️.
These growth ingredients promote the appearance of longer, thicker & healthier eyelashes that are less prone to fallout and breakage.
VolumeCare+ Mascara has a buildable, clump-free, and water-resistant formula, that is effortlessly removable and suitable for the most sensitive eyes.
Not to mention, it's 100% vegan, cruelty-free and made of natural ingredients.
Click the button below to check availability.
Sold Out 8 Times In The Last Year
The time of empty promises is over!
You can take a look at VolumeCare+ Mascara here: Official Online Store
It isn't available anywhere else. Not on Amazon, eBay, or any other platform.
VolumeCare+ Mascara comes with a 100% money-back guarantee so you don’t have to worry. And if you’re anything like most of Rumi Cosmetiques customers, you will consider it the best money you’ve ever spent.
As VolumeCare+ Mascara is selling quickly, check if it's available by clicking the button below!
134,000+ Happy Customers
The time of empty promises is over!
You can take a look at VolumeCare+ Mascara here: Official Online Store.
VolumeCare+ Mascara comes with a 100% money-back guarantee so you don’t have to worry. And if you’re anything like most of Rumi Cosmetiques customers, you will consider it the best money you’ve ever spent.
As VolumeCare+ Mascara is selling quickly, check if it's available by clicking the button below!
134,000+ Happy Customers
The time of empty promises is over!
You can take a look at VolumeCare+ Mascara here: Official Online Store
It isn't available anywhere else. Not on Amazon, eBay, or any other platform.
VolumeCare+ Mascara comes with a 100% money-back guarantee so you don’t have to worry. And if you’re anything like most of Rumi Cosmetiques customers, you will consider it the best money you’ve ever spent.
As VolumeCare+ Mascara is selling quickly, check if it's available by clicking the button below!
134,000+ Happy Customers
as seen in
"If a regular mascara is good for 24-year-olds, then VolumeCare+ works best for older women. A true must-have for women with thinning eyelashes and sensitive eyes."
as seen in
"If a regular mascara is good for 24-year-olds, then VolumeCare+ works best for older women. A true must-have for women with thinning eyelashes and sensitive eyes."
as seen in
"If a regular mascara is good for 24-year-olds, then VolumeCare+ works best for older women. A true must-have for women with thinning eyelashes and sensitive eyes."
Don't Take Our Word For It
Listen What Others Have To Say
Elaine
3/4/2024
Love it!!! ❤️
Very impressed beautiful texture, great coverage with one coat lashes look thicker and longer and doesn't budge all day.
Beverly Enderson
2/17/2023
Great Mascara!
I have been using Rumi mascara for about two years and love it. It’s the first one that made my eyelashes look longer and curly without the use of an eyelash curler. It does not clump or smudge and is easy to remove. I highly recommend VolumeCare+ Mascara.
Elizabeth Baker
2/5/2024
Not clumpy.
It first mascara in ages that actually does what it says, even beats out Bobbi Brown’s.
Susan Wogan
12/28/2023
Power lashes!
This is by far the best mascara I have come across. As a woman of ‘a certain age’ my lashes have been lack lustre and without their usual length. This mascara not only gives them superb length but conditions at the same time. Finally a product living up to its claims. Will definitely buy again.
Victoria Howell
12/11/2023
VolumeCare+ Mascara
Have been using this mascara for several years. I like the fact that it doesn’t wear off and my eyes look great the whole day. I also purchased the BrowCare+ and I am seeing that my “bald spots” are filling in. I would recommend both products to everyone.
Lizbeth Downward
11/23/2023
Fabulous lashes!!
I love this mascara! I have sensitive eyes and this doesn’t irritate them at all. Better than any top end brands I’ve used such as Charlotte Tilbury or Chanel.
“It Does What It Says or Your Money Back”. GUARANTEED!
At Rumi Cosmetiques, we believe exceptional products should perform as promised. After all, our business can only exist if you love the RESULTS you get from our products and continue to buy from us.
So, if you’re not happy with your purchase, for any reason, (which we doubt), we’ll be happy to return 100% of your hard-earned money. Just let us know by email and we'll get back to you as soon as possible!