Customer Reviews

Based on 2414 reviews
Susan Hege
Volume Care+ Mascara

I am so happy with your mascara. At 68 I was finding my favorite brand being to "heavy" feeling and always looked clumpy no matter how painstakingly I applied. The lightweight of Rumi and always keeping my lashes separated really worked for me. It was exactly what I was looking for in a new mascara. Thank you.

Jackie Bray

This is by far the best mascara I have ever bought! I’ve tried so many but they either clog or smudge! I was dubious when I ordered it but as soon as I took the wand out the tubes I knew it would be brilliant!! It goes on so well gets every lash doesn’t smudge or clog and comes off easily! It feels very light and hydrating! The lovely packaging makes it extra special!
Excellent communication and customer service too!!
I have been so impressed I have now ordered the instant brow and eyebrow pencil ! So pleased I found this company 🤩

Debra Wyne
Volume Care Mascara

This is by far the best mascara I have ever used. It does not clump up and my eyelashes look amazing. I have fuller and fluffier lashes by using the Volume Care Mascara and it stays on all day and into the evening until I remove. I love it!!

Nicole McCowan

VolumeCare+ Mascara

Bianca Beede
Best Mascara EVER

I’ve tried many Mascara always trying to find one that didn’t clump but could make my lashes longer and fuller. I was pleasantly surprised when I tried RUMI. I’m sold for life!

Love this mascara

My lashes have never looked so good, so glad I found Rumi

Kathy S.

Love the mascara ❤️ Best mascara that I have every used❤️

Julie Wagner

This is my 3rd or 4th tube…but this one is not as good as the others have been. It seems like it is ‘old’…when any mascara gets old it is too thick and ‘gobby’…just doesn’t go on smooth. That is how this new tube is.

Christine Griffiths

Love these products. The eyelash grower really works, mascara amazing!

Louise George
Best mascara I have ever used!

I am so thrilled to have found this mascara. I have sensitive eyes and most mascaras bothered me. RUMI mascara goes on without clumping or running and stays on beautifully all day. I highly recommend this mascara.