Written By: Dr. Sarah Wills
Yes, we know that most of you reading this will have heard it all when it comes to their eyelashes and think "yes, I'm sure this is just another article full of empty promises!"
Interestingly, after publishing this article, we have received thousands of messages from women in their 50s, 60s & beyond that are saying this is life-changing information for them. But this isn't of high importance at this very moment.
Now, what's actually important is for you to understand the following:
Before we start, one last notice: if you're not serious about improving the health and look of your eyelashes and want to continue to try countless eyelash products that promise the same, then please close this article and don't continue to read it.
This is meant for those that want to understand what actually works for their eyelashes (however thin they may be) and how to have beautiful and healthy natural eyelashes.
So, if you still haven't closed this, let's begin!
You see, as we become more mature and years go by, we start to notice that our once long eyelashes are not as long and beautiful as they once were.
They become more sparse and lose their length & volume.
Sometimes our eyelashes feel so short and skimpy that it's even hard to apply our go-to mascara or lash extensions.
But there's an explanation for it!
Partly, we are not to blame ourselves...
You see, as we age and go through menopause it often results in hormonal imbalances that thin our hair, eyebrows, and eyelashes.
Not to speak about different illnesses that have struck some of us and require us to use medication that leaves us with no beauty hair at all...
But here you are not to be blamed.
These things are out of our own control which is exactly why our worries and focus should not be on this reason.
If anything, we should embrace this process with our heads held high and tap ourselves on our shoulder.
And this is where things become very critical.
It's not a secret that by wanting to have more length and volume for our eyelashes we have turned ourselves into 'mascara junkies' or relying on expensive eyelash extensions.
We have tried almost every mascara out there (drug store and designer).
Yet, they all promise the same.
And the harsh truth is that most of the mascaras we buy end up back in our makeup drawer only used a couple of times (you'll soon understand why it keeps happening when we speak about the whole beauty industry that's geared towards the 24-year-old eyelashes)
After these years full of promise, we can finally say: we have heard it all!
But by doing this we actually do much bigger damage to our eyelashes than the natural aging process!
Actually, because of the harsh removal process, all the water-proof mascaras we've tried or use on a daily basis tend to pluck out most of the remaining eyelashes we have.
Even expensive eyelash extensions are not better: if applied incorrectly, they can damage almost 90% of your natural lashes.
So as you just learned, there are two things that make our eyelashes thinner:
All of this means the following: in order to let your thinning eyelashes thrive again, you need a mix of ingredients that combats the hormonal imbalances to make them grow again while using a specifically designed product for you.
As you've understood the real reason why your eyelashes are thinning, that doesn't mean you should give up on them.
Have you ever thought about why we even want long & voluminous eyelashes?
Why are we willing to go all these lengths and spending hundreds, if not thousands, of dollars to just have beautiful eyelashes?
Reason #1: The presence of long & voluminous eyelashes can be a sign of our overall health. A woman with long and voluminous eyelashes is perceived as more healthy, and hence, more beautiful.
Reason #2: Research shows that long eyelashes highlight and make our eyes “pop”. In addition, long eyelashes are valuable for the illusion they create of wide, gazing eyes.
In short, with long & voluminous eyelashes you look healthier and your eyes get more noticeable.
And as the saying goes: “The eyes are the mirror of the soul and reflect everything that seems to be hidden”.
So why should you care about your eyelashes (especially with everything that is going on in 2021)?
These days we're spending most of our time either at home or outside wearing a face mask.
The video-calling application Zoom seems to also have become more and more used in our daily lives: be it a call for work or getting in touch with our doctor.
You see, during video calls our face is all that can be seen. Even more, when we're wearing a face mask in public, our eyes are the ONLY part of our face that is visible.
If you want to leave a great impression and receive countless compliments about your eyelashes, knowing how to get them healthy, lengthy & voluminous is crucial!
Knowing that your eyes and eyelashes do all the talking for you these days, let's now understand why the whole beauty industry overlooks mature women that have completely different needs when it comes to the products they use.
This will also answer why the countless mascaras you've tried have never seemed to work for you!
In the beginning, we also thought that such a bold statement would be an exaggeration.
However, when you start to look at the whole industry with a helicopter-view, it quickly becomes clear that it couldn't be more true.
Everywhere you look, there are young models showing you this new eyelash product that will make your eyelashes look like you're in your twenties.
Everywhere you look, all the products are ANTI-aging and promise to make you look younger, to take some years off.
Well, here's a bitter pill to swallow: there ISN'T a product out there that will make you 20 years younger. Yet that's all the whole industry is promising to women in their 50s, 60s, and beyond.
So now you can understand why it's okay to be so skeptical about every new product you see being advertised. The problem actually is that none of the products you see are really made for you.
The women of a certain age are just being over-promised and under-delivered.
Until now, with every product you bought you had to compromise.
But don't you worry: we're not trying to put you down.
This is just to show why until now you haven't seen any great results with the products you've tried.
Let's have a look at what some of the mature women that have tried it are saying about it.
“I was really skeptical about this. I am about to turn 60 and over the years have spent an absolute fortune on products claiming to lengthen, thicken or give a false lash effect, which has not lived up to their promises. Am I glad I decided to give this a go!!! It’s amazing! The only thing I regret is nothing getting more of it when I first ordered it...”
“Love this! At age 80, I feel that this is as good as it can be for my eyes. I have noticed much more volume and length since I started using it. My lashes are soft and not brittle. It stays on a long time and I don't have to worry about replacing it during the day. It is not a harsh color so I feel at my age I can wear it and look natural.”
“First, let me say that I DON’T ever write reviews. I ordered this thinking, “I’m probably wasting my money again.” I can assure you, that was not the case! I’m 57 years old with lashes that are disappearing by the day. I used to have thick, long lashes, but that is no longer the case - until I put this mascara on!! I was so excited to have lashes that looked great with just two coats. I am in love! After wearing it all day, there was no flaking or rubbing off! Wow!! My lashes looked like they did when I was in my 20’s. I will be ordering this until the day I quit wearing mascara.”
“I was skeptical when I first bought this, even after reading the reviews. But WOW was I surprised! I could see a difference in my lashes in 3 weeks. Honestly, I've never had lashes this thick and long before and I was even previously using Latisse for 3 years. Don't waste your money on those growth serums, just buy VolumeCare+ and you will be so happy you did. I am 64 and seriously have better lashes now than when I was 20. Do yourself a favor and try this mascara!!
You might be wondering, what is it actually? Is it just another regular mascara?
Well, it's called VolumeCare+ and the name of the “2-in-1 formula” comes from its duality.
You see, not only it lengthens and volumizes the sparsest eyelashes but it also contains growth vitamins that promote the growth of your natural eyelashes.
You will leave your eyelashes with no options but thrive because, for the first time, they'll get the vitamins they are in desperate need of!
Finally, mature women like you won't need to compromise when it comes to finding beauty products for them.
To be honest, we really hate to call it “mascara” because it does so much more than that.
Every single little detail, starting from the brush and ending with the formula, has been carefully chosen to offer mature women with thinning eyelashes the best results possible.
For the first time, VolumeCare+ Mascara not only gives you the dramatic lash look instantly but also takes delicate care of your natural mature eyelashes.
Not to mention, it's 100% vegan, cruelty-free, and made out of all-natural ingredients.
You can take a look at VolumeCare+ Mascara here → Official Online Store
It isn't available anywhere else. Not on Amazon, eBay, or anywhere else.
It's made by a small, family-run business called Rumi Cosmetiques. With the slogan “facing and embracing the changes as we age” they are trying to create products for women over 50 while helping them to tackle the various changes mature women have to go through.
In addition, the co-owner Kate specifically reaches out to every new customer. The email is guaranteed to warm your heart and make your day!
Customers are really a priority for them because they understand that without them, there would be no Rumi Cosmetiques.
Moreover, they actually believe in their products. For example, VolumeCare+ Mascara comes with a 100% satisfaction guarantee with no time limit so you don’t have to worry if it's going to work for you. If no, ask for a refund and they'll refund you no questions asked!
If you’re anything like most of Rumi Cosmetiques customers, you will consider it the best money you’ve ever spent.
As VolumeCare+ Mascara is selling quickly, check if it's available by clicking the button below!