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Thin Eyebrows After 50?
Frustrated With Most Brow Products?

Learn 5 Hacks Celebrities Over 50 Use To Have Full & Thick Brows


1. Embrace the Dark Side

Filling in sparse eyebrows can take years off your face. When choosing a color, go a shade or two darker than your hair.

2. Stay Away From the Tweezers

Over-tweezing might mean your brows won’t grow back as they used to. Use a brow shaping gel to maintain your shape.

3. Feed Your Brows

Look for brow gels enriched with biotin, peptides, or castor oil. These ingredients will create fuller, thicker-looking brows.

4. Go for Long-Lasting Wear

Mature skin is more prone to makeup shifting, so ensure your product stays put from morning to night.

5. Choose Brow Gel Made for Mature Brows

Stop using brow products meant for younger women. It’s time to switch to one tailored to your needs.


Standard Brow Gels Can’t Keep Up with Mature Brows. You Deserve Better!

As we age, our eyebrows may become sparse, lighter, and less defined, presenting unique challenges that standard brow gels aren't designed to address.

Problems mature women encounter with traditional brow gels:

  • Brush fails to reach finer, shorter hairs
  • The formula is heavy, clumpy & flaking
  • Hard to remove yet smudges easily
  • Harsh on sensitive eyes
  • No active ingredients that nourish your brows

You deserve a brow gel that understands and meets the specific needs of women over 50.


Introducing PowerBrow+

The Best Tinted Brow Gel For Mature Brows

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5 Reasons Why Mature Women Love PowerBrow+

Suitable for the most sensitive skin & eyes, PowerBrow+ Tinted Eyebrow Gel effortlessly fills, shapes, and defines your brows, allowing you to look & feel your best at any age.

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Quick and Simple: Achieve Gorgeous Brows with PowerBrow+

Quick and Simple: Achieve Gorgeous Brows with PowerBrow+

  • Natural, subtle tints for a realistic look
  • Precision brush for accurate application
  • Buildable formula for customizable intensity
  • Long-lasting, smudge-proof wear
  • Cruelty-free & vegan
  • Hypoallergenic and gentle on sensitive skin
  • Nourishing ingredients for brows

100% Money-Back Guarantee


It Does What It Says Or Your Money Back. GUARANTEED!

At Rumi Cosmetiques, we believe exceptional products should perform as promised. After all, our business can only exist if you love the RESULTS you get from our products and continue to buy from us.

So, if you’re not happy with your purchase, for any reason, (which we doubt), we’ll be happy to return 100% of your hard-earned money. Just let us know by email and we'll get back to you as soon as possible!


Trusted By 170,000+ Mature Women


Great for a brow gel newbie!

"I have never used anything on my brows before, but they seem to be getting more sparse and grey. I decided to give this Rumi one a try - it’s super easy to use, looks great and comes off easily when you’re taking off your makeup. I wish I had tried one before this - but maybe I was waiting for this one to come along. A great product that makes a big difference!"

Gil Carr



Best yet!

"I am fair and have always had problems getting a decent eyebrow color that looks natural. With the PowerBrow+ Gel I can build up not only the coverage but also the shade I need to suit my complexion. It works very well for me and it will be my go to eyebrow tinted gel."

Jane Alexander



Wonderful stuff!

"Have been using the eyebrow gel in mocha for a couple of weeks. Really easy and quick to use, can put a little on to give color and definition or apply more for a stronger look. I’ve had so many compliments since using it about how well I’m looking! Who knew having eyebrows (rather than my ridiculous pale things) could make such a difference!"

Naomi Preece



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Frequently Asked Questions


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