5 Sins - V2 - Rumi Cosmetiques

Thinning Eyelashes:
The 5 Unacceptable Sins

What makes our eyelashes thinner & thinner? Why none of the mascaras actually work for our sensitive eyes and sparse eyelashes?

Let's Be Honest

Here's The Truth About Our Thinning Eyelashes

As we become more mature and years go by, we start to notice that our once long eyelashes are not as long and beautiful as they once were.

They become more sparse and lose their length & volume.

Sometimes our eyelashes feel so short and skimpy that it's even hard to apply our go-to mascara or lash extensions.

But there's an explanation for it!

Partly, we are not to blame ourselves...

You see, as we age and go through menopause it often results in hormonal imbalances that thin our hair, eyebrows, and eyelashes.

Not to speak about different illnesses that have struck some of us and require to use medication that leaves us with no beauty hair at all...

But here you are not to be blamed.

These things are out of our own control which is exactly why our worries and focus should not be on this reason.

If anything, such processes we should highly embrace as it shows how highly experienced and wise we are!

So What Can Be Done About Our Thinning Eyelashes?

And this is where things become very critical.

It's not a secret that by wanting to have more length and volume for our eyelashes we have turned ourselves into 'mascara junkies' or relying on expensive eyelash extensions.

We have tried almost every mascara out there & they all promise the same.

And the harsh truth is that most of the mascaras we buy end up back in our makeup drawer only used a couple of times.

After these years full of promise, we can finally say: we have heard it all!

But by doing this we actually do much bigger damage to our eyelashes than the natural processes of our body!

This brings us to the "5 Unacceptable Sins We Commit Unknowingly That Make Our Lashes Thinner & Invisible" which you can fix today!

The 5 Sins Of Thinning Eyelashes

While everyone is loving the idea of the smudge-proof look, the biggest mistake people make is thinking that the smudge-proof effect can only be delivered by a water-proof mascara.

Because it's so hard to remove a water-proof mascara, it often leads to your lashes being plucked out and broken when you are trying to remove the mascara. 

SOLUTION: Using not water-proof but water-resistant mascara.

It's proven that water-resistant mascara not only offers our beloved smudge-proof look but also comes off easily when removing it before you go to bed!

When we are trying to find a quick solution for our thinning eyelashes, eyelash extensions are one of the first things that mature women tend to apply daily.

While the false eyelash look might work instantly, you are even further damaging your natural eyelashes.

Your eyelashes get thinner simply due to the fact that the false eyelash glue can stick to your natural eyelashes and during removal, your eyelashes will be plucked.

SOLUTION: While it might seem dreamy to have a dramatic eyelash look 24 hours/day, we are against the use of eyelash extensions.

All of us have our dirty little secrets.

And for some of us, it is going to bed without taking off our makeup.

Yes, we might be super tired after a full working day and just want to watch some TV or head directly to sleep.

SOLUTION: If you really want to improve your eyelashes and have more length and volume, it's really important to remove our mascara and any makeup before we go and get some rest!

Some of us are passionate 'eye rubbers'.

And we can agree, it truly is very satisfying when you have dealt with an itchy eye.

But when rubbing our eyes, we are not being delicate with our eyes and eyelashes which can not only damage your eyelashes but also your eyes.

SOLUTION: Try to avoid rubbing your eyes (it's just a habit). However, if you really have an itch that needs to be taken care of, try to be extremely delicate with your eyes and eyelashes.

The truth: we are not 23-year-old girls anymore.

And the care needed for your eyelashes is completely different than what is needed for a 23-year-old's eyelashes.

You need a mascara that is designed to be extremely eyelash-friendly and easy to remove, and which contains the necessary vitamins to help your eyelashes grow.

SOLUTION: Take care of your eyelashes by getting this mascara that not only gives you that classy look but also makes your natural lashes healthier.

Browse VolumeCare+ Mascara: First For Mature, Thinning Eyelashes


"VolumeCare+ Mascara is truly a game changer!"

The Answer to Thinning Eyelashes & Sensitive Eyes: The Revolutionary VolumeCare+ Mascara!

When it comes to thinning eyelashes & sensitive eyes, the only way to find great results is to use products specifically designed for you.

Which is why women over 50 with thinning eyelashes rave about VolumeCare+ Mascara: it was specifically made for them!

Here's what makes VolumeCare+ Mascara so powerful.

✓ Contains active ingredients→They make your natural eyelashes appear longer & healthier.

✓ Water-resistant→
withstands crying, rain, sweat, runny eyes while easy to remove at night.

✓ Long-lasting & light formula→
no need to re-apply the mascara during the day, no panda eyes.

✓ Hypoallergenic→
suitable for even the most sensitive eyes, contact-lens wearers.

✓ Best brush for sparse lashes→
nicely covers every single lash. Gives you the professional look at home.

✓ No clumps, flakes, smears→
no need to constantly check your lashes in the mirror, enjoy the moment.

But Don't Just Take Our Word For It

Here's What Women With Thinning Eyelashes Are Saying:

“Right after the first time I used VolumeCare+ Mascara, my lashes perked up like they just had a shot of vitamins. Eyes feel fresh at all times and my eyelashes see immediate improvement with just 1 coat. Rumi fan for life!”
— Linda

"Can't believe my luck in stumbling across this mascara. Having wasted a fortune on brands claiming to meet my particular need I perhaps can be forgiven for having felt a degree of cynicism at Rumi's claims. Totally unfounded, can't believe how good this stuff is. I've always avoided narrow brushes but this is fantastic. Easy to apply, the effect is like I've not had in years particularly on lower lashes, and easy to remove. The price is reasonable too. I have no hesitation in recommending this mascara to anyone."
— Meg

"I'm 76 years old, I've tried all sorts of mascaras in my time, I never used waterproof because it was so difficult to remove, so I stuck with the normal stuff, but my lashes have become shorter and sparser. A few months ago, I saw this advertised, so I thought I'd give it a try, it's made such a difference, and I'm so pleased with the result...I'd recommend anyone to try this if they're having problems..."
— Irene

Check VolumeCare+ Mascara Availability