5 Don'ts - Rumi Cosmetiques

5 Massive Don'ts For Thinning Eyelashes

What Mistakes Make Your Eyelashes Even Thinner & Why Most Mascaras Won't Work For You

Don't Use Waterproof Mascara

(Don't Fall For This Marketing Trick!)

Water-proof mascara often leads to your lashes being plucked out and broken when you are trying to remove the mascara.

Don't Wear Eyelash Extensions

(Too Expensive & Damaging)

While the false eyelash look might work instantly, you are even further damaging your natural eyelashes.

Your eyelashes get thinner simply due to the fact that the eyelash glue can stick to your natural eyelashes and, during removal, your eyelashes will be plucked.

Don't Go to Sleep With Makeup On

All of us have our dirty little secrets.

And for some of us, it's going to bed without taking off our makeup.

But if you really want to improve your eyelashes and have more length and volume, it's really important to remove our mascara and any makeup before we go and get some rest!

Don't Rub Your Eyes Too Often 

(Potential Eye Infection)

Some of us are passionate 'eye rubbers'.

And we agree, that it's truly satisfying to have dealt with an itchy eye.

But when rubbing our eyes, we aren't delicate with our eyelashes which can not only damage your eyelashes but also your eyes.

Don't Use The Same Mascara As Young Girls

The truth: we are not 23-year-old girls anymore.

And the care needed for your eyelashes is completely different than what is needed for a 23-year-old's eyelashes.

You need a mascara that's designed to be extremely eyelash-friendly and easy to remove, and which contains the necessary vitamins to help your eyelashes grow.

Do you know why most of the mascaras you've tried didn't work?

Let's be honest:as we get older, we start to notice that our once long eyelashes are not as long and beautiful as they once were.

They become more sparse and lose their length & volume.

Sometimes our eyelashes feel so short and skimpy that it's even hard to apply our go-to mascara or lash extensions.

Partly, we are not to blame ourselves...

You see, as we age and go through menopause it often results in hormonal imbalances that thin our hair, eyebrows, and eyelashes.

So it's not a secret that by wanting to have more length and volume for our eyelashes we have turned ourselves into 'mascara junkies' or relying on expensive eyelash extensions.

We have tried almost every mascara out there (drug store and designer).

Yet, they all promise the same.

And the harsh truth is that most of the mascaras we buy end up back in our makeup drawer only used a couple of times.

After these years full of promise, we can finally say: we have heard it all!

Here's the thing: even if you tried thousands of different mascaras, they all have one thing in common.

They were not made for short, thinned out eyelashes.

You see, a mascara suitable for sparse & short eyelashes need to meet these requirements:

✓ Water-resistant, not water-proof

✓ Eyelash-friendly

✓ With all-natural growth vitamins (such as Biotin and Peptides)

✓ Actually provide great length & volume

✓ Suitable for sensitive eyes (all organic ingredients)

✓ Able to apply it on short & sparse eyelashes

✓ For everyday use

We tested hundreds of different mascaras (both drug store and designer) and, unfortunately, didn't find a single one that has been designed specifically for mature women with thinning eyelashes.

We actually were shocked.

There are thousands of different mascaras on the market, yet not a single one was designed specifically for sparse, thinned out eyelashes.

Because of this, women with thinning eyelashes always had to compromise when choosing their mascara.

At Rumi Cosmetiques, we knew that it had to be changed!

This is how the idea of our best-selling VolumeCare+ Mascara was born!

"My lashes perked up like they just had a shot of vitamins!"

- Linda, Repeat Customer

Meet the first-ever 2-in-1 mascara made specifically for women with thinning eyelashes.

A long-lasting formula that finds and coats every single little eyelash to make the most of them while containing active ingredients that make your natural eyelash grow over time.

Not to mention, it's 100% vegan, cruelty-free, and made out of natural ingredients.


More than a cosmetics company

At Rumi Cosmetiques, we're here to remind you that you still got it!

Getting older shouldn't be your excuse for not being the best version of yourself. #StillGotIt #RumiSisters

Best part? For every order you make, we donate to help mature women living to overcome the various challenges life throws at us as we age.

Check availability for VolumeCare+ Mascara

Healthier & longer eyelashes are just a few clicks away!


"At 65 I noticed that my eyelashes were virtually nonexistent! I shudder to think of how much money I have spent on mascara trying to find the perfect one. Well this is the one! As others have also noted - it goes on easily, without clumping, and provides a natural look. It is easy to remove and I can certainly tell the difference in both length and volume! Try it! - You will be thrilled with the result!"

Patricia - ★★★★★