5 Sins V2 - Rumi Cosmetiques

Thinning Eyelashes:
The 5 Unacceptable Sins

What makes our eyelashes thinner & thinner? Why none of the mascaras actually work for our sensitive eyes and sparse eyelashes?

Let's Be Honest

Here's The Truth About Our Thinning Eyelashes

As we become more mature and years go by, we start to notice that our once long eyelashes are not as long and beautiful as they once were.

They become more sparse and lose their length & volume.

Sometimes our eyelashes feel so short and skimpy that we even start to give up on them: without a mascara we can't even see them, but with a mascara on they look fake & clumpy.
But there's an explanation for it!

Partly, we are not to blame ourselves...

You see, as we age and go through menopause it often results in hormonal imbalances that thin our hair, eyebrows, and eyelashes.

Not to speak about different illnesses that have struck some of us and require to use medication that leaves us with no beauty hair at all...

But here you are not to be blamed.

These things are out of our own control which is exactly why our worries and focus should not be on this reason.

If anything, such processes we should highly embrace as it shows how highly experienced and wise we are!

So What Can Be Done About Our Thinning Eyelashes?

And this is where things become very critical.

It's not a secret that by wanting to have more length and volume for our eyelashes we have turned ourselves into 'mascara junkies' or relying on expensive eyelash extensions.

We have tried almost every mascara out there & they all promise the same.

And the harsh truth is that most of the mascaras we buy end up back in our makeup drawer only used a couple of times.

After these years full of promise, we can finally say: we have heard it all!

But by doing this we actually do much bigger damage to our eyelashes than the natural processes of our body!

This brings us to the "5 Unacceptable Sins We Commit Unknowingly That Make Our Lashes Thinner & Invisible" which you can fix today!

The 5 Sins Of Thinning Eyelashes

Sin #1

Using Water-proof Mascara Daily (Don't Fall for This Marketing Trick)

While everyone is loving the idea of the smudge-proof look, the biggest mistake people make is thinking that the smudge-proof effect can only be delivered by a water-proof mascara.

Because it's so hard to remove a water-proof mascara, it often leads to your lashes being plucked out and broken when you are trying to remove the mascara. 

SOLUTION: Using not water-proof but water-resistant mascara.

It's proven that water-resistant mascara not only offers our beloved smudge-proof look but also comes off easily when removing it before you go to bed!

Sin #2

Wearing Eyelash Extensions (Too Expensive & Damaging)

When we are trying to find a quick solution for our thinning eyelashes, eyelash extensions are one of the first things that mature women tend to apply daily.

While the false eyelash look might work instantly, you are even further damaging your natural eyelashes.

Your eyelashes get thinner simply due to the fact that the false eyelash glue can stick to your natural eyelashes and during removal, your eyelashes will be plucked.

SOLUTION: While it might seem dreamy to have a dramatic eyelash look 24 hours/day, we are against the use of eyelash extensions.

Sin #3

Going To Sleep With Our Makeup On

All of us have our dirty little secrets.

And for some of us, it is going to bed without taking off our makeup.

Yes, we might be super tired after a full working day and just want to watch some TV or head directly to sleep.

SOLUTION: If you really want to improve your eyelashes and have more length and volume, it's really important to remove our mascara and any makeup before we go and get some rest!

Sin #4

Passionately Rubbing Our Eyes Too Often (Potential Infection)

Some of us are passionate 'eye rubbers'.

And we can agree, it truly is very satisfying when you have dealt with an itchy eye.

But when rubbing our eyes, we are not being delicate with our eyes and eyelashes which can not only damage your eyelashes but also your eyes.

SOLUTION: Try to avoid rubbing your eyes (it's just a habit). However, if you really have an itch that needs to be taken care of, try to be extremely delicate with your eyes and eyelashes.

Sin #5

Thinking That Just A Mascara Is Enough After 50

The truth: we are not 23-year-old girls anymore.

Just a mascara isn't enough to have long, beautiful eyelashes after 50.

Even more, your regular mascara won't nourish your lashes and can actually be damaging to them.

You see, our body can't grow and sustain long & thick eyelashes by itself anymore. It needs all the help it can get.

SOLUTION: Take care of your eyelashes by using not only a mascara but also an eyelash growth serum.
BONUS TIP: Make sure both products are made for mature, thinning eyelashes

Browse Lash Duo Set: All-In-One Solution For Mature, Thinning Lashes


"Lash Duo Set is truly a game changer!"

The Only Routine You'll Ever Need To Stop Worrying About Thinning Eyelashes

When it comes to thinning eyelashes & sensitive eyes, the only way to find great results is to use products specifically designed for you.

Which is why Lash Duo Set is so different from anything you've tried before.
The main reason?
Because nothing really has been specifically made for thinning eyelashes.
Lash Duo Set checks every box when it comes to thinning eyelashes:

✓ It contains the perfect blend of biotins, peptides and amino acids to improve the appearance of your natural eyelashes

✓ It's designed for even the most sensitive eyes

✓ Every small detail was chosen to perfectly match the problems and needs of mature eyes & thinning eyelashes

Lash Duo Set really is the one-stop, all-in-one solution your thinning eyelashes need to thrive again!

What Makes Lash Duo Set So Effective?

Lash Duo Set consists of VolumeCare+ Mascara & LashCare+ Serum.
Both of them are loaded with active ingredients that make sure your eyelashes get conditioned and nourished every time you apply anything to them.
But it doesn't end there.
Not only VolumeCare+ Mascara has the active ingredients that improve the look of your eyelashes but it also will be the best mascara you've tried.
It doesn't clump, flake nor smear.
It's super easy to use and takes seconds to apply on even the most sensitive eyes.
It's long-lasting, silky-smooth formula will withstand rain, sweat & tears while still will be easy to remove at night to not damage your eyelashes.
And it actually feels great putting it on your eyelashes knowing that you're treating your eyelashes like they should be: with care & love!
But when it comes to improving the appearance of your natural eyelashes over time, LashCare+ Serum with its powerful amino blend will do the heavy lifting every night.

Order your Lash Set Duo today & notice longer, fuller & healthier-looking eyelashes in just as little as 2 weeks!

Apply VolumeCare+ Mascara in the morning for the classy, feminine look throughout the day, LashCare+ Serum before going to bed & your eyelashes will be golden!
Now it's time for you to be the one that people see and wonder what's your secret to have such beautiful & gorgeous eyelashes!

Check Lash Duo Set Availability

But Don't Just Take Our Word For It

Here's What Women With Thinning Eyelashes Are Saying:

“Right after the first time I used VolumeCare+ Mascara, my lashes perked up like they just had a shot of vitamins. Eyes feel fresh at all times and my eyelashes see immediate improvement with just 1 coat. Rumi fan for life!”
— Linda (Verified)

"Can't believe my luck in stumbling across this duo set. Having wasted a fortune on brands claiming to meet my particular need I perhaps can be forgiven for having felt a degree of cynicism at Rumi's claims. Totally unfounded, can't believe how good this stuff is. I've always avoided narrow brushes but this is fantastic. Easy to apply, the effect is like I've not had in years particularly on lower lashes, and easy to remove. The price is reasonable too. I have no hesitation in recommending this mascara & serum to anyone."
— Meg (Verified)

My beauty therapist has just made my day by commenting on my ‘lovely long lashes’. At 76, I thought I had lost my formerly long thick curly eyelashes for ever, but since using Rumi mascara and lash serum for several months, they now seem to be making a miraculous return. As others have said, it doesn’t clump, adds length and natural looking colour and stays on all day!
— Rosemary (Verified)

Check Lash Duo Set Availability