1. Open up your eyes by focusing on your lashes

The longer and thicker eyelashes you have, the less your droopy eyelids and hooded eyes will be visible. 

2. Put stronger emphasis on your brows

You can get a beautiful eye lift, that takes away the spotlight of your hooded eyes if you make your brows bolder, thicker, and more defined. 

3. Don't rely just on makeup products 

Don't make the same mistake as many women around 50 and overlook the importance of using a lash or brow growth serum. 

Because it's getting harder for your aging body to grow and sustain long & thick hairs - adding an enhancing serum to your beauty routine might be the single best thing you could possibly do!

Can Makeup Really Make That Big Of A Difference With Droopy Eyelids?

As we age, our eyes can become hooded, where the skin of our brows becomes heavy and droops over our eyelids, covering our eyelids partially, or in some cases fully.

This makes us look tired and can add an extra 5 to 10 years to our appearance.

We all have other problems we've noticed as well. But so far the only sign of aging that really bothers us are our droopy eyelids.

Just look at the picture below. This side-by-side comparison of a woman at 17 and then again at 50 shows what happens in painful detail.

How can we regain our confidence and age a bit more gracefully?

Well, first and foremost, we need to learn some new tricks on how to do our makeup after 50. The routine we've developed over the years is clearly not working any longer.

Let's be clear: with the right makeup technique and focusing on what matters, you can significantly reduce the appearance of droopy eyelids & look better.

What really works when you want to reduce the appearance of droopy eyelids?

At first it might seem that the only solution is to undergo complex surgery that could easily go wrong.

In reality, it's not as cloudy & hopeless as it appears to be.

You see, reducing the appearance of droopy eyelids comes down to opening your eyes as much as possible. In other words, you need to use products that provide a lift to your eyes.

And the best and easiest way to open & enhance your aging eyes is by focusing on your eyelashes.

The better you can make your lashes look, the less your droopy eyelids will be visible.

Is there really a woman over 50 who hasn't tried hundreds of mascaras and still isn't looking for "the perfect one"?

Let's be honest: as we become more mature and years go by, we start to notice that our once long eyelashes are not as long and beautiful as they once were. 

They become sparser and lose their length & volume.

Sometimes our eyelashes feel so short and skimpy that it's even hard to apply our go-to mascara or lash extensions.

Partly, we are not to blame ourselves...

You see, as we age and go through menopause it often results in hormonal imbalances that thin our hair, eyebrows, and eyelashes. Additionally, around this time, our eyes can become hooded and we start to look older than we would like...

And as we've already discussed - the most important thing for hiding droopy eyelids and hooded eyes is to open up your eyes by focusing on your eyelashes.

But is there anything that we can do to prevent having our lashes thinned even more that they become non-existent?

It's not a secret that by wanting to have more length and volume for our eyelashes we have turned ourselves into 'mascara junkies' or relying on expensive eyelash extensions.

We have tried almost every mascara out there (drug store and designer).

Yet, they all promise the same.

And the harsh truth is that most of the mascaras we buy end up back in our makeup drawer only used a couple of times.

After these years full of promise, we can finally say: we have heard it all!

Searching for the ideal mascara for mature women with thinning eyelashes

After all, you might be wondering:

'Which then is the best mascara for mature women with thinning lashes for everyday use?'

The answer is simple: Most importantly, it must be designed specifically for mature women with thinning eyelashes.

Here are just some requirements for our 'ideal mascara':

● Water-resistant, not waterproof

● Eyelash-friendly

● With all-natural growth vitamins (such as Biotin and Peptides)

● Actually provide great length & volume

● For sensitive eyes (all organic ingredients)

● Able to apply it on short and sparse eyelashes

● For every-day use

● And many more...

We tested hundreds of different mascaras (both drug store and designer) and, unfortunately, didn't find a single one that has been designed specifically for mature women with thinning lashes.

We actually were shocked.

There are thousands of different mascaras on the market, yet not a single one was designed specifically for mature women.

Because of this, mature women always had to compromise when choosing their mascara.

At Rumi Cosmetiques, we knew that it had to be changed!

This is how the idea of our best-selling VolumeCare+ Mascara was born!

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