{"title":"Single Products All","description":"","products":[{"product_id":"volumecare-mascara-2","title":"VolumeCare+ Mascara","description":"\u003cmeta charset=\"utf-8\"\u003e\n\u003cp\u003e\u003cstrong\u003eEnrich even the thinnest \u0026amp; sparsest eyelashes with great length and exceptional volume!\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan style=\"font-weight: 400;\" data-mce-style=\"font-weight: 400;\"\u003eVolumeCare+ Mascara is an effective 2-in-1 solution that not only finds and coats even the shortest of eyelashes but also conditions and nourishes them to achieve the appearance of longer, thicker \u0026amp; healthier eyelashes that are less prone to fallout and breakage.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan style=\"font-weight: 400;\" data-mce-style=\"font-weight: 400;\"\u003eIts biotin and peptide-infused formula is effortlessly buildable and can be smoothly applied with absolutely no clumps whatsoever.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan style=\"font-weight: 400;\" data-mce-style=\"font-weight: 400;\"\u003eThe VolumeCare+ Mascara is durable and water-resistant, yet can be easily removed, whilst still being kind to your eyelashes, making it suitable for even the most sensitive eyes.\u003c\/span\u003e\u003c\/p\u003e","brand":"Rumi Cosmetiques UK","offers":[{"title":"Natural Black","offer_id":44338646548712,"sku":"VC-BL","price":35.0,"currency_code":"USD","in_stock":true},{"title":"Dark Brown","offer_id":47682411823452,"sku":"VC-BR","price":35.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0509\/7344\/2204\/files\/1_e694e437-c1d3-42a7-bdb8-e630c8604411.jpg?v=1695722740"},{"product_id":"copy-of-lushline-waterproof-eyeliner","title":"LushLine+ Waterproof Eyeliner","description":"\u003cp class=\"p1\"\u003eFinding the right eyeliner after 40 can be a struggle because the skin around the eye area has changed.\u003c\/p\u003e\n\u003cp class=\"p1\"\u003e\u003cstrong\u003eMeet LushLine+ Waterproof Eyeliner. The first eyeliner specifically designed for older eyes that glides on your delicate eyelids without dragging.\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp class=\"p1\"\u003eIts easy-to-use, quick-fixing, and long-lasting formula will turn your eyes into compliment magnets in seconds.\u003c\/p\u003e\n\u003cp class=\"p1\"\u003e\u003cstrong\u003eSmudge-proof and waterproof, the line of your dreams will last all day whilst still being kind to sensitive eyes and skin. The formula is dermatologist-tested and approved to be non-irritating.\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp class=\"p1\"\u003eIt has a perfectly angled smudge tip for smooth, effortless blending and a built-in sharpener that ensures easy and perfectly precise application every single time.\u003cbr\u003e\u003cbr\u003eAdditionally, the formula includes active ingredients that will not only nourish your lash line but also help your lashes grow luxuriantly.\u003c\/p\u003e","brand":"Rumi Cosmetiques UK","offers":[{"title":"Natural Black","offer_id":47590972359004,"sku":"LL-BL","price":26.0,"currency_code":"USD","in_stock":true},{"title":"Natural Grey","offer_id":47590972391772,"sku":"LL-GR","price":26.0,"currency_code":"USD","in_stock":true},{"title":"Dark Brown","offer_id":47590972424540,"sku":"LL-BR","price":26.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0509\/7344\/2204\/files\/LL1.png?v=1706342589"},{"product_id":"best-mascara-2025","title":"Best Mascara 2026 for Older Women With Thinning Lashes","description":"\u003cmeta charset=\"utf-8\"\u003e\n\u003cp\u003e\u003cspan\u003eMost women over 40 struggle to find the perfect mascara and the reason for that is simple: the needs of their eyelashes have changed, but they continue to use a mascara that's not suitable for them.\u003c\/span\u003e\u003cbr\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cb\u003eMeet VolumeCare+ Lash Growth Mascara. The first waterproof mascara specifically designed for older women with short \u0026amp; thinning eyelashes.\u003cbr\u003e\u003c\/b\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eNot only does it provide exceptional volume, length and separation for even the shortest eyelashes, but it's also infused with Growth Peptides™️.\u003c\/span\u003e\u003cbr\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eThese growth ingredients promote the appearance of longer, thicker \u0026amp; healthier eyelashes that are less prone to fallout and breakage.\u003c\/span\u003e\u003cbr\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003e\u003cb\u003eVolumeCare+ Mascara has a buildable, smudge-proof, and water-resistant formula, that is effortlessly removable and suitable for the most sensitive eyes.\u003cbr\u003e\u003c\/b\u003e\u003c\/span\u003e\u003c\/p\u003e","brand":"Rumi Cosmetiques UK","offers":[{"title":"Natural Black","offer_id":47944731492700,"sku":"VC-BL","price":35.0,"currency_code":"USD","in_stock":true},{"title":"Dark Brown","offer_id":47944731459932,"sku":"VC-BR","price":35.0,"currency_code":"USD","in_stock":true},{"title":"Ocean Blue","offer_id":58011579875709,"sku":"VC-OB","price":35.0,"currency_code":"USD","in_stock":true},{"title":"Diamond Mascara","offer_id":58011579908477,"sku":"VC-DI","price":35.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0509\/7344\/2204\/files\/0_1_654a8326-a5b4-4a8e-b7f3-c6b7c4d20768.jpg?v=1712570903"},{"product_id":"eyeliner-for-mature-eyes","title":"Lash Line Eyeliner For Mature Eyes","description":"\u003cp class=\"p1\"\u003eFinding the right lash line eyeliner after 40 can be a struggle because the skin around the eye area has changed.\u003c\/p\u003e\n\u003cp class=\"p1\"\u003e\u003cstrong\u003eMeet LushLine+ Waterproof Eyeliner for mature eyes. The first eyeliner specifically designed for older eyes that glides on your delicate eyelids without dragging.\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp class=\"p1\"\u003eIts easy-to-use, quick-fixing, and long-lasting formula will turn your eyes into compliment magnets in seconds.\u003c\/p\u003e\n\u003cp class=\"p1\"\u003e\u003cstrong\u003eSmudge-proof and waterproof, the line of your dreams will last all day whilst still being kind to sensitive eyes and skin. The formula is dermatologist-tested and approved to be non-irritating.\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp class=\"p1\"\u003eIt has a perfectly angled smudge tip for smooth, effortless blending and a built-in sharpener that ensures easy and perfectly precise application every single time.\u003cbr\u003e\u003cbr\u003eAdditionally, the formula includes active ingredients that will not only nourish your lash line but also help your lashes grow luxuriantly.\u003c\/p\u003e","brand":"Rumi Cosmetiques UK","offers":[{"title":"Natural Black","offer_id":47944758755676,"sku":"LL-BL","price":26.0,"currency_code":"USD","in_stock":true},{"title":"Natural Grey","offer_id":47944758788444,"sku":"LL-GR","price":26.0,"currency_code":"USD","in_stock":true},{"title":"Dark Brown","offer_id":47944758821212,"sku":"LL-BR","price":26.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0509\/7344\/2204\/files\/LL1_2a12ea3e-41b5-4891-929f-e5de18750f5d.png?v=1712571639"},{"product_id":"best-smudge-proof-mascara-uk","title":"Best Smudge-Proof and Waterproof Mascara UK","description":"\u003cmeta charset=\"utf-8\"\u003e\n\u003cp\u003e\u003cspan\u003eMost women over 40 struggle to find the perfect mascara and the reason for that is simple: the needs of their eyelashes have changed, but they continue to use a mascara that's not suitable for them.\u003c\/span\u003e\u003cbr\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cb\u003eMeet VolumeCare+ Lash Growth Mascara. The first waterproof mascara specifically designed for older women with short \u0026amp; thinning eyelashes.\u003cbr\u003e\u003c\/b\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eNot only does it provide exceptional volume, length and separation for even the shortest eyelashes, but it's also infused with Growth Peptides™️.\u003c\/span\u003e\u003cbr\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eThese growth ingredients promote the appearance of longer, thicker \u0026amp; healthier eyelashes that are less prone to fallout and breakage.\u003c\/span\u003e\u003cbr\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003e\u003cb\u003eVolumeCare+ Mascara has a buildable, smudge-proof, and water-resistant formula, that is effortlessly removable and suitable for the most sensitive eyes.\u003cbr\u003e\u003c\/b\u003e\u003c\/span\u003e\u003c\/p\u003e","brand":"Rumi Cosmetiques UK","offers":[{"title":"Dark Brown","offer_id":47962285343068,"sku":"VC-BR","price":35.0,"currency_code":"USD","in_stock":true},{"title":"Natural Black","offer_id":47962285375836,"sku":"VC-BL","price":35.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0509\/7344\/2204\/files\/0_1_2187793a-55ac-4431-9fca-32031db6f413.jpg?v=1712747236"},{"product_id":"lash-growth-mascara","title":"Lash Growth Mascara For Sensitive Eyes \u0026 Thinning Lashes","description":"\u003cmeta charset=\"utf-8\"\u003e\n\u003cp\u003e\u003cspan\u003eMost women over 40 struggle to find the perfect mascara and the reason for that is simple: the needs of their eyelashes have changed, but they continue to use a mascara that's not suitable for them.\u003c\/span\u003e\u003cbr\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cb\u003eMeet VolumeCare+ Lash Growth Mascara. The first waterproof mascara specifically designed for older women with short \u0026amp; thinning eyelashes.\u003cbr\u003e\u003c\/b\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eNot only does it provide exceptional volume, length and separation for even the shortest eyelashes, but it's also infused with Growth Peptides™️.\u003c\/span\u003e\u003cbr\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eThese growth ingredients promote the appearance of longer, thicker \u0026amp; healthier eyelashes that are less prone to fallout and breakage.\u003c\/span\u003e\u003cbr\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003e\u003cb\u003eVolumeCare+ Mascara has a buildable, smudge-proof, and water-resistant formula, that is effortlessly removable and suitable for the most sensitive eyes.\u003cbr\u003e\u003c\/b\u003e\u003c\/span\u003e\u003c\/p\u003e","brand":"Rumi Cosmetiques UK","offers":[{"title":"Dark Brown","offer_id":47962289701212,"sku":"VC-BR","price":35.0,"currency_code":"USD","in_stock":true},{"title":"Natural Black","offer_id":47962289733980,"sku":"VC-BL","price":35.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0509\/7344\/2204\/files\/0_1_ef5f2740-6b44-41c7-99cc-8263b3855ba1.jpg?v=1712747297"},{"product_id":"best-seed-mascara-for-mature-eyes-length-volume-waterproof","title":"Best Seed Mascara for Mature Eyes Length \u0026 Volume, Waterproof","description":"\u003cmeta charset=\"utf-8\"\u003e\n\u003cp\u003e\u003cspan\u003eMost women over 40 struggle to find the perfect mascara and the reason for that is simple: the needs of their eyelashes have changed, but they continue to use a mascara that's not suitable for them.\u003c\/span\u003e\u003cbr\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cb\u003eMeet VolumeCare+ Lash Growth Mascara. The first waterproof mascara specifically designed for older women with short \u0026amp; thinning eyelashes.\u003cbr\u003e\u003c\/b\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eNot only does it provide exceptional volume, length and separation for even the shortest eyelashes, but it's also infused with Growth Peptides™️.\u003c\/span\u003e\u003cbr\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eThese growth ingredients promote the appearance of longer, thicker \u0026amp; healthier eyelashes that are less prone to fallout and breakage.\u003c\/span\u003e\u003cbr\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003e\u003cb\u003eVolumeCare+ Mascara has a buildable, smudge-proof, and water-resistant formula, that is effortlessly removable and suitable for the most sensitive eyes.\u003cbr\u003e\u003c\/b\u003e\u003c\/span\u003e\u003c\/p\u003e","brand":"Rumi Cosmetiques UK","offers":[{"title":"Dark Brown","offer_id":47962309525852,"sku":"VC-BR","price":35.0,"currency_code":"USD","in_stock":true},{"title":"Natural Black","offer_id":47962309558620,"sku":"VC-BL","price":35.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0509\/7344\/2204\/files\/0_1_80b6b6a7-77a2-41dc-9d3c-88051bea973f.jpg?v=1712747551"},{"product_id":"best-eyeleash-growth-serum-uk","title":"Best Eyelash Growth Serum UK","description":"\u003cmeta charset=\"utf-8\"\u003e\n\u003cp\u003e\u003cb\u003eRevitalize even the thinnest \u0026amp; most weakened eyelashes!\u003c\/b\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan style=\"font-weight: 400;\"\u003eWith such a uniquely dense biotin \u0026amp; peptide-infused formula, LashCare+ increases the life cycle of your lashes, retains their natural pigmentation, and stimulates keratin production, making your eyelashes appear stronger, thicker, longer, and less prone to fallout or breakage.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan style=\"font-weight: 400;\"\u003eIts thoroughly selected vitamins and natural extracts work together to strengthen the roots of your eyelashes and encourage long-lasting moisture retention, resulting in a compellingly healthy and luscious eyelash complexion.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan style=\"font-weight: 400;\"\u003eBeing specifically formulated for sensitive skin and eyes, LashCare+ Serum has a weightless consistency that won't irritate or itch.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan style=\"font-weight: 400;\"\u003eA patient journey towards a revived \u0026amp; thriving eyelashes you are deserving of!\u003c\/span\u003e\u003c\/p\u003e\n\u003cdiv style=\"position: absolute; left: -62px; top: 325.125px;\" id=\"gtx-trans\"\u003e\n\u003cdiv class=\"gtx-trans-icon\"\u003e\u003c\/div\u003e\n\u003c\/div\u003e","brand":"Rumi Cosmetiques UK","offers":[{"title":"1 mL (1 month)","offer_id":47962327646556,"sku":"LC-MN","price":29.0,"currency_code":"USD","in_stock":true},{"title":"3 mL (3 month)","offer_id":47962327679324,"sku":"LC","price":71.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0509\/7344\/2204\/files\/Copy_of_Final_4K_ProductOpened_1_6d33c3e4-caca-497e-aa02-4392cc33830f.png?v=1712747875"},{"product_id":"best-waterproof-eyeliner","title":"Best Waterproof Eyeliner Pencil For Older Eyes 2026","description":"\u003cp class=\"p1\"\u003eFinding the right lash line eyeliner after 40 can be a struggle because the skin around the eye area has changed.\u003c\/p\u003e\n\u003cp class=\"p1\"\u003e\u003cstrong\u003eMeet LushLine+ Waterproof Eyeliner for mature eyes. The first eyeliner specifically designed for older eyes that glides on your delicate eyelids without dragging.\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp class=\"p1\"\u003eIts easy-to-use, quick-fixing, and long-lasting formula will turn your eyes into compliment magnets in seconds.\u003c\/p\u003e\n\u003cp class=\"p1\"\u003e\u003cstrong\u003eSmudge-proof and waterproof, the line of your dreams will last all day whilst still being kind to sensitive eyes and skin. The formula is dermatologist-tested and approved to be non-irritating.\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp class=\"p1\"\u003eIt has a perfectly angled smudge tip for smooth, effortless blending and a built-in sharpener that ensures easy and perfectly precise application every single time.\u003cbr\u003e\u003cbr\u003eAdditionally, the formula includes active ingredients that will not only nourish your lash line but also help your lashes grow luxuriantly.\u003c\/p\u003e","brand":"Rumi Cosmetiques UK","offers":[{"title":"Natural Black","offer_id":48684538134876,"sku":"LL-BL","price":26.0,"currency_code":"USD","in_stock":true},{"title":"Natural Grey","offer_id":48684538167644,"sku":"LL-GR","price":26.0,"currency_code":"USD","in_stock":true},{"title":"Dark Brown","offer_id":48684538200412,"sku":"LL-BR","price":26.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0509\/7344\/2204\/files\/LL1_83a93248-c498-4c14-9efe-b468132d69a8.png?v=1715592764"},{"product_id":"smudge-proof-eyeliner-for-sensitive-eyes","title":"Smudge-Proof Eyeliner For Sensitive Eyes","description":"\u003cp class=\"p1\"\u003eFinding the right lash line eyeliner after 40 can be a struggle because the skin around the eye area has changed.\u003c\/p\u003e\n\u003cp class=\"p1\"\u003e\u003cstrong\u003eMeet LushLine+ Waterproof Eyeliner for mature eyes. 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The formula is dermatologist-tested and approved to be non-irritating.\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp class=\"p1\"\u003eIt has a perfectly angled smudge tip for smooth, effortless blending and a built-in sharpener that ensures easy and perfectly precise application every single time.\u003cbr\u003e\u003cbr\u003eAdditionally, the formula includes active ingredients that will not only nourish your lash line but also help your lashes grow luxuriantly.\u003c\/p\u003e","brand":"Rumi Cosmetiques UK","offers":[{"title":"Natural Black","offer_id":48684569985372,"sku":"LL-BL","price":26.0,"currency_code":"USD","in_stock":true},{"title":"Natural Grey","offer_id":48684570018140,"sku":"LL-GR","price":26.0,"currency_code":"USD","in_stock":true},{"title":"Dark Brown","offer_id":48684570050908,"sku":"LL-BR","price":26.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0509\/7344\/2204\/files\/LL1_ed952827-c620-4d5a-acff-76486ccd29dc.png?v=1715592997"},{"product_id":"eyelash-serum-for-sensitive-eyes","title":"Eyelash Serum For Sensitive Eyes","description":"\u003cp\u003e\u003cb\u003eRevitalize even the thinnest \u0026amp; 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thriving eyelashes you are deserving of!\u003c\/span\u003e\u003c\/p\u003e\n\u003cdiv style=\"position: absolute; left: -62px; top: 325.125px;\" id=\"gtx-trans\"\u003e\n\u003cdiv class=\"gtx-trans-icon\"\u003e\u003cbr\u003e\u003c\/div\u003e\n\u003c\/div\u003e","brand":"Rumi Cosmetiques UK","offers":[{"title":"1 mL (1 month)","offer_id":48684617498972,"sku":"LC-MN","price":29.0,"currency_code":"USD","in_stock":true},{"title":"3 mL (3 month)","offer_id":48684617531740,"sku":"LC","price":71.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0509\/7344\/2204\/files\/Copy_of_Final_4K_ProductOpened_1_b1057996-96a7-4d38-a489-ecc8b4601a85.png?v=1715593360"},{"product_id":"best-lash-serum-for-growth-and-thickening","title":"Best Lash Serum For Growth And Thickening","description":"\u003cp\u003e\u003cb\u003eRevitalize even the thinnest \u0026amp; most weakened eyelashes!\u003c\/b\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan style=\"font-weight: 400;\"\u003eWith such a uniquely dense biotin \u0026amp; peptide-infused formula, LashCare+ increases the life cycle of your lashes, retains their natural pigmentation, and stimulates keratin production, making your eyelashes appear stronger, thicker, longer, and less prone to fallout or breakage.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan style=\"font-weight: 400;\"\u003eIts thoroughly selected vitamins and natural extracts work together to strengthen the roots of your eyelashes and encourage long-lasting moisture retention, resulting in a compellingly healthy and luscious eyelash complexion.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan style=\"font-weight: 400;\"\u003eBeing specifically formulated for sensitive skin and eyes, LashCare+ Serum has a weightless consistency that won't irritate or itch.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan style=\"font-weight: 400;\"\u003eA patient journey towards a revived \u0026amp; thriving eyelashes you are deserving of!\u003c\/span\u003e\u003c\/p\u003e\n\u003cdiv style=\"position: absolute; left: -62px; top: 325.125px;\" id=\"gtx-trans\"\u003e\n\u003cdiv class=\"gtx-trans-icon\"\u003e\u003cbr\u003e\u003c\/div\u003e\n\u003c\/div\u003e","brand":"Rumi Cosmetiques UK","offers":[{"title":"1 mL (1 month)","offer_id":48684640960860,"sku":"LC-MN","price":29.0,"currency_code":"USD","in_stock":true},{"title":"3 mL (3 month)","offer_id":48684640993628,"sku":"LC","price":71.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0509\/7344\/2204\/files\/Copy_of_Final_4K_ProductOpened_1_e0ac40ba-e0f4-4390-94c0-48dd56add110.png?v=1715593547"},{"product_id":"volumecare-mascara","title":"VolumeCare+ Mascara","description":"\u003cp\u003e\u003cspan\u003eMost women over 40 struggle to find the perfect mascara and the reason for that is simple: the needs of their eyelashes have changed, but they continue to use a mascara that's not suitable for them.\u003c\/span\u003e\u003cbr\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cb\u003eMeet VolumeCare+ Mascara. The first mascara specifically designed for mature women with short \u0026amp; thin eyelashes.\u003cbr\u003e\u003c\/b\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eNot only does it provide exceptional volume, length and separation for even the shortest eyelashes, but it's also infused with \u003cmeta charset=\"utf-8\"\u003eNourishing Peptides.\u003c\/span\u003e\u003cbr\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eThese growth ingredients promote the appearance of longer, thicker \u0026amp; healthier eyelashes that are less prone to fallout and breakage.\u003c\/span\u003e\u003cbr\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003e\u003cb\u003eVolumeCare+ Mascara has a buildable, clump-free, and water-resistant formula, that is effortlessly removable and suitable for the most sensitive eyes.\u003cbr\u003e\u003c\/b\u003e\u003c\/span\u003e\u003c\/p\u003e","brand":"Rumi Cosmetiques UK","offers":[{"title":"Natural Black","offer_id":49468706521436,"sku":"VC-BL","price":35.0,"currency_code":"USD","in_stock":true},{"title":"Dark Brown","offer_id":49468706554204,"sku":"VC-BR","price":35.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0509\/7344\/2204\/files\/0_1.jpg?v=1742291837"},{"product_id":"hypoallergenic-mascara-volumecare","title":"Hypoallergenic Mascara – VolumeCare+","description":"\u003cstyle type=\"text\/css\"\u003e\u003c!--td {border: 1px solid #cccccc;}br {mso-data-placement:same-cell;}--\u003e\u003c\/style\u003e\n\u003cp class=\"MsoNormal\" style=\"margin: 12.0pt 0cm 12.0pt 0cm;\"\u003e\u003cspan lang=\"EN\"\u003eMost women over 40 struggle to find the perfect mascara, and those with delicate eyes face an even bigger challenge.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"MsoNormal\" style=\"margin: 12.0pt 0cm 12.0pt 0cm;\"\u003e\u003cspan lang=\"EN\"\u003eMeet \u003cb style=\"mso-bidi-font-weight: normal;\"\u003eVolumeCare+ Mascara\u003c\/b\u003e—the first mascara specifically designed for mature women with short \u0026amp; thin eyelashes, now with a \u003cb style=\"mso-bidi-font-weight: normal;\"\u003egentle, hypoallergenic formula\u003c\/b\u003e.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"MsoNormal\" style=\"margin: 12.0pt 0cm 12.0pt 0cm;\"\u003e\u003cspan lang=\"EN\"\u003eEnjoy exceptional volume, length, and separation without irritation. \u003cb style=\"mso-bidi-font-weight: normal;\"\u003eOphthalmologist-tested\u003c\/b\u003e and infused with \u003cb style=\"mso-bidi-font-weight: normal;\"\u003eNourishing Peptides\u003c\/b\u003e, it enhances the appearance of longer, thicker, and healthier eyelashes while remaining \u003cb style=\"mso-bidi-font-weight: normal;\"\u003ekind to sensitive eyes\u003c\/b\u003e.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"MsoNormal\" style=\"margin: 12.0pt 0cm 12.0pt 0cm;\"\u003e\u003cspan lang=\"EN\"\u003eSmudge-proof, water-resistant, and effortlessly removable—because comfort should never mean compromise.\u003c\/span\u003e\u003c\/p\u003e","brand":"Rumi Cosmetiques UK","offers":[{"title":"Natural Black","offer_id":55233170243965,"sku":"VC-BL","price":35.0,"currency_code":"USD","in_stock":true},{"title":"Dark Brown","offer_id":55233170276733,"sku":"VC-BR","price":35.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0509\/7344\/2204\/files\/0_1.jpg?v=1742291837"},{"product_id":"volumecare-mascara-gentle-for-sensitive-eyes","title":"VolumeCare+ Mascara – Gentle for Sensitive Eyes","description":"\u003cstyle type=\"text\/css\"\u003e\u003c!--td {border: 1px solid #cccccc;}br {mso-data-placement:same-cell;}--\u003e\u003c\/style\u003e\n\u003cstyle type=\"text\/css\"\u003e\u003c!--td {border: 1px solid #cccccc;}br {mso-data-placement:same-cell;}--\u003e\u003c\/style\u003e\n\u003cp class=\"MsoNormal\" style=\"margin: 12.0pt 0cm 12.0pt 0cm;\"\u003e\u003cspan lang=\"EN\"\u003eFinding the right mascara for \u003cb style=\"mso-bidi-font-weight: normal;\"\u003esensitive eyes\u003c\/b\u003e isn’t easy—most formulas cause redness, irritation, or discomfort.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"MsoNormal\" style=\"margin: 12.0pt 0cm 12.0pt 0cm;\"\u003e\u003cspan lang=\"EN\"\u003eThat’s why we created \u003cb style=\"mso-bidi-font-weight: normal;\"\u003eVolumeCare+ Mascara\u003c\/b\u003e—a breakthrough formula designed for women over 40 with delicate eyes and fragile lashes.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"MsoNormal\" style=\"margin: 12.0pt 0cm 12.0pt 0cm;\"\u003e\u003cspan lang=\"EN\"\u003eInfused with \u003cb style=\"mso-bidi-font-weight: normal;\"\u003eNourishing Peptides\u003c\/b\u003e, it promotes \u003cb style=\"mso-bidi-font-weight: normal;\"\u003estronger, thicker-looking lashes\u003c\/b\u003e while providing buildable volume, definition, and all-day wear \u003cb style=\"mso-bidi-font-weight: normal;\"\u003ewithout irritation\u003c\/b\u003e.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"MsoNormal\" style=\"margin: 12.0pt 0cm 12.0pt 0cm;\"\u003e\u003cb style=\"mso-bidi-font-weight: normal;\"\u003e\u003cspan lang=\"EN\"\u003eNo clumps, no flakes, no discomfort—just beautifully enhanced lashes.\u003c\/span\u003e\u003c\/b\u003e\u003c\/p\u003e","brand":"Rumi Cosmetiques UK","offers":[{"title":"Natural Black","offer_id":55233175781757,"sku":"VC-BL","price":35.0,"currency_code":"USD","in_stock":true},{"title":"Dark Brown","offer_id":55233175814525,"sku":"VC-BR","price":35.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0509\/7344\/2204\/files\/0_1.jpg?v=1742291837"},{"product_id":"volumecare-the-mascara-that-works","title":"VolumeCare+ – The Mascara That Works","description":"\u003cstyle type=\"text\/css\"\u003e\u003c!--td {border: 1px solid #cccccc;}br {mso-data-placement:same-cell;}--\u003e\u003c\/style\u003e\n\u003cstyle type=\"text\/css\"\u003e\u003c!--td {border: 1px solid #cccccc;}br {mso-data-placement:same-cell;}--\u003e\u003c\/style\u003e\n\u003cstyle type=\"text\/css\"\u003e\u003c!--td {border: 1px solid #cccccc;}br {mso-data-placement:same-cell;}--\u003e\u003c\/style\u003e\n\u003cp class=\"MsoNormal\" style=\"margin: 12.0pt 0cm 12.0pt 0cm;\"\u003e\u003cspan lang=\"EN\"\u003eMost mascaras promise volume, but few deliver—especially for women over 40 with fine, sparse lashes.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"MsoNormal\" style=\"margin: 12.0pt 0cm 12.0pt 0cm;\"\u003e\u003cb style=\"mso-bidi-font-weight: normal;\"\u003e\u003cspan lang=\"EN\"\u003eVolumeCare+ Mascara\u003c\/span\u003e\u003c\/b\u003e\u003cspan lang=\"EN\"\u003e is different. Designed for mature lashes, it \u003cb style=\"mso-bidi-font-weight: normal;\"\u003elifts, defines, and volumizes\u003c\/b\u003e without clumps, flakes, or smudging.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"MsoNormal\" style=\"margin: 12.0pt 0cm 12.0pt 0cm;\"\u003e\u003cspan lang=\"EN\"\u003eInfused with \u003cb style=\"mso-bidi-font-weight: normal;\"\u003eNourishing Peptides\u003c\/b\u003e, it helps promote \u003cb style=\"mso-bidi-font-weight: normal;\"\u003ehealthier, fuller-looking lashes\u003c\/b\u003e while delivering an \u003cb style=\"mso-bidi-font-weight: normal;\"\u003eall-day flawless finish\u003c\/b\u003e.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"MsoNormal\" style=\"margin: 12.0pt 0cm 12.0pt 0cm;\"\u003e\u003cb style=\"mso-bidi-font-weight: normal;\"\u003e\u003cspan lang=\"EN\"\u003eSay goodbye to mascaras that disappoint—this is the one that actually works.\u003c\/span\u003e\u003c\/b\u003e\u003c\/p\u003e","brand":"Rumi Cosmetiques UK","offers":[{"title":"Natural Black","offer_id":55233175847293,"sku":"VC-BL","price":35.0,"currency_code":"USD","in_stock":true},{"title":"Dark Brown","offer_id":55233175880061,"sku":"VC-BR","price":35.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0509\/7344\/2204\/files\/0_1.jpg?v=1742291837"},{"product_id":"volumecare-in-soft-natural-brown","title":"VolumeCare+ in Soft Natural Brown","description":"\u003cstyle type=\"text\/css\"\u003e\u003c!--td {border: 1px solid #cccccc;}br {mso-data-placement:same-cell;}--\u003e\u003c\/style\u003e\n\u003cstyle type=\"text\/css\"\u003e\u003c!--td {border: 1px solid #cccccc;}br {mso-data-placement:same-cell;}--\u003e\u003c\/style\u003e\n\u003cstyle type=\"text\/css\"\u003e\u003c!--td {border: 1px solid #cccccc;}br {mso-data-placement:same-cell;}--\u003e\u003c\/style\u003e\n\u003cstyle type=\"text\/css\"\u003e\u003c!--td {border: 1px solid #cccccc;}br {mso-data-placement:same-cell;}--\u003e\u003c\/style\u003e\n\u003cp class=\"MsoNormal\" style=\"margin: 12.0pt 0cm 12.0pt 0cm;\"\u003e\u003cspan lang=\"EN\"\u003eLooking for a softer, more natural alternative to black mascara?\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"MsoNormal\" style=\"margin: 12.0pt 0cm 12.0pt 0cm;\"\u003e\u003cspan lang=\"EN\"\u003eMeet \u003cb style=\"mso-bidi-font-weight: normal;\"\u003eVolumeCare+ in Soft Natural Brown\u003c\/b\u003e—the same \u003cb style=\"mso-bidi-font-weight: normal;\"\u003evolumizing, lengthening, and lash-nourishing formula\u003c\/b\u003e, now in a \u003cb style=\"mso-bidi-font-weight: normal;\"\u003ewarm, natural brown shade\u003c\/b\u003e for a subtle, effortless look.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"MsoNormal\" style=\"margin: 12.0pt 0cm 12.0pt 0cm;\"\u003e\u003cspan lang=\"EN\"\u003eDesigned for mature women, this mascara enhances even the shortest lashes while providing \u003cb style=\"mso-bidi-font-weight: normal;\"\u003eclump-free\u003c\/b\u003e, \u003cb style=\"mso-bidi-font-weight: normal;\"\u003esmudge-resistant\u003c\/b\u003e, and \u003cb style=\"mso-bidi-font-weight: normal;\"\u003ewater-resistant\u003c\/b\u003e wear.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"MsoNormal\" style=\"margin: 12.0pt 0cm 12.0pt 0cm;\"\u003e\u003cspan lang=\"EN\"\u003eA perfect choice for \u003cb style=\"mso-bidi-font-weight: normal;\"\u003eeveryday elegance and naturally defined lashes.\u003c\/b\u003e\u003c\/span\u003e\u003c\/p\u003e","brand":"Rumi Cosmetiques UK","offers":[{"title":"Natural Brown","offer_id":55233175978365,"sku":"VC-BR","price":35.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0509\/7344\/2204\/files\/0_1.jpg?v=1742291837"},{"product_id":"lushline-waterproof-eyeliner","title":"LushLine+ Waterproof Eyeliner","description":"\u003cp class=\"p1\"\u003eFinding the right eyeliner after 40 can be a struggle because the skin around the eye area has changed.\u003c\/p\u003e\n\u003cp class=\"p1\"\u003e\u003cstrong\u003eMeet LushLine+ Waterproof Eyeliner. The first eyeliner specifically designed for older eyes that glides on your delicate eyelids without dragging.\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp class=\"p1\"\u003eIts easy-to-use, quick-fixing, and long-lasting formula will turn your eyes into compliment magnets in seconds.\u003c\/p\u003e\n\u003cp class=\"p1\"\u003e\u003cstrong\u003eSmudge-proof and waterproof, the line of your dreams will last all day whilst still being kind to sensitive eyes and skin. The formula is dermatologist-tested and approved to be non-irritating.\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp class=\"p1\"\u003eIt has a perfectly angled smudge tip for smooth, effortless blending and a built-in sharpener that ensures easy and perfectly precise application every single time.\u003cbr\u003e\u003cbr\u003eAdditionally, the formula includes active ingredients that will not only nourish your lash line but also help \u003cmeta charset=\"utf-8\"\u003ethem appear fuller and healthier.\u003c\/p\u003e","brand":"Rumi Cosmetiques UK","offers":[{"title":"Natural Black","offer_id":55248724066685,"sku":"LL-BL","price":26.0,"currency_code":"USD","in_stock":true},{"title":"Natural Grey","offer_id":55248724099453,"sku":"LL-GR","price":26.0,"currency_code":"USD","in_stock":true},{"title":"Dark Brown","offer_id":55248724132221,"sku":"LL-BR","price":26.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0509\/7344\/2204\/files\/LL-BL.png?v=1716551364"},{"product_id":"lashcare-serum","title":"LashCare+ Serum","description":"\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003e\u003cspan style=\"font-weight: 400;\"\u003eAs we age, our eyelashes naturally become shorter and thinner. Which is why it's very important to supplement our eyelashes with \u003cmeta charset=\"utf-8\"\u003e \u003cb id=\"docs-internal-guid-1c2cfae6-7fff-d93a-66ce-fad37d1e2c2d\"\u003e\u003cspan\u003e \u003c\/span\u003e\u003c\/b\u003enourishing ingredients that allow them to thrive again.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cb\u003eMeet LashCare+ Serum. The first eyelash serum specifically designed for mature women with short \u0026amp; thin eyelashes.\u003c\/b\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan style=\"font-weight: 400;\"\u003eNot only does it have a more potent and effective formula to match the increased needs of mature eyelashes, but it's also suitable for even the most sensitive eyes.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan style=\"font-weight: 400;\"\u003eJust one swipe a day and let the uniquely dense formula transform your lashes into complement magnets.\u003c\/span\u003e\u003c\/p\u003e","brand":"Rumi Cosmetiques UK","offers":[{"title":"1 Month Supply","offer_id":55433907798397,"sku":"LC-MN","price":35.0,"currency_code":"USD","in_stock":true},{"title":"3 Month Supply","offer_id":55433907831165,"sku":"LC","price":71.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0509\/7344\/2204\/files\/LC_1_2194ecca-aa5b-41be-a7e9-097a1bc0d58d.png?v=1716551650"},{"product_id":"best-eyeliner-for-hooded-eyes-lushline","title":"Best Eyeliner for Hooded Eyes – LushLine+","description":"\u003cp\u003eFinding an eyeliner that works for hooded eyes can be a challenge—until now.\u003cbr\u003e\u003cstrong\u003e\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eLushLine+ Waterproof Eyeliner\u003c\/strong\u003e is designed to glide effortlessly over delicate lids without\u003cbr\u003edragging or smudging. Its \u003cstrong\u003equick-drying, long-lasting formula\u003c\/strong\u003e stays put all day, resisting\u003cbr\u003etransfer even on folded eyelids. 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No mess.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003e\u003cspan\u003eWhether you’re heading out to lunch with friends, getting ready for Sunday service, or preparing for an important meeting, HairMagic+ keeps you polished and confident — without living by the salon calendar.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003e\u003cspan\u003eInfused with Argan Oil, Panthenol, and Vitamin E, our feather-light, buildable formula cares for your hair while keeping grays covered — through humidity, busy days, and everything in between.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003e\u003cspan\u003eStep out the door looking polished, confident, and beautifully yourself — every single day.\u003c\/span\u003e\u003c\/p\u003e","brand":"Rumi Cosmetiques UK","offers":[{"title":"Dark Brown","offer_id":57056016466301,"sku":"HM-DB","price":28.0,"currency_code":"USD","in_stock":true},{"title":"Medium Brown","offer_id":57056016499069,"sku":"HM-MB","price":28.0,"currency_code":"USD","in_stock":true},{"title":"Natural Blonde","offer_id":57056016531837,"sku":"HM-NB","price":28.0,"currency_code":"USD","in_stock":true},{"title":"Chocolate Brown","offer_id":57056016564605,"sku":"HM-CHO","price":28.0,"currency_code":"USD","in_stock":true},{"title":"Charcoal Brown","offer_id":57056016597373,"sku":"HM-CHA","price":28.0,"currency_code":"USD","in_stock":true},{"title":"Copper","offer_id":57056016630141,"sku":"HM-CO","price":28.0,"currency_code":"USD","in_stock":true},{"title":"Platinum Blonde","offer_id":57056016662909,"sku":"HM-PB","price":28.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0509\/7344\/2204\/files\/2_3f49d718-72ee-4e22-a95f-6ff6edb0a2f7.jpg?v=1761041719"},{"product_id":"hairmagic-hairline-powder-thinning-hair","title":"HairMagic+ Hairline Powder For Thinning Hair","description":"\u003cp data-start=\"1082\" data-end=\"1284\"\u003e\u003cstrong data-start=\"1082\" data-end=\"1176\"\u003eAre you tired of seeing your hairline thinning or your scalp shining through at the part?\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp data-start=\"1082\" data-end=\"1284\"\u003eWhether from menopause, stress, or genetics, hair thinning can feel frustrating and confidence-shaking.\u003c\/p\u003e\n\u003cp data-start=\"1286\" data-end=\"1415\"\u003eAnd while sprays and cheap fillers promise volume, they often leave a sticky mess, clump at the roots, or look obviously fake.\u003c\/p\u003e\n\u003cp data-start=\"1417\" data-end=\"1747\"\u003e\u003cstrong data-start=\"1417\" data-end=\"1536\"\u003eMeet HairMagic+ Hairline Powder - the 2-minute solution that makes thinning hair look instantly fuller and natural.\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp data-start=\"1417\" data-end=\"1747\"\u003eWith one sweep, HairMagic+ softens visible scalp, fills sparse areas, and restores the look of thicker, healthier hair. No clumps. No harsh sprays. Just believable fullness that lasts until your next wash.\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003e\u003cspan\u003e\u003cstrong\u003eThe difference?\u003c\/strong\u003e \u003cbr\u003eOur formula works WITH your hair, not against it. 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