{"title":"All HM+","description":"","products":[{"product_id":"hairmagic-hairline-powder","title":"HairMagic+ Hairline Powder","description":"\u003cp data-end=\"526\" data-start=\"359\"\u003e\u003cstrong data-end=\"418\" data-start=\"359\"\u003eHairMagic+ transforms your hairline and roots instantly\u003c\/strong\u003e with no sprays, no stickiness, and soft natural-looking coverage that \u003cstrong data-end=\"524\" data-start=\"489\"\u003erestores confidence in seconds.\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp data-end=\"674\" data-start=\"528\"\u003eIts \u003cstrong data-end=\"553\" data-start=\"532\"\u003eadaptive pigments\u003c\/strong\u003e blend seamlessly with your unique shade, \u003cstrong data-end=\"640\" data-start=\"595\"\u003ecreating the look of fuller, thicker hair\u003c\/strong\u003e that feels as real as it looks.\u003c\/p\u003e\n\u003cp data-end=\"870\" data-start=\"676\"\u003e\u003cstrong data-end=\"740\" data-start=\"676\"\u003eInfused with nourishing Argan Oil, Panthenol, and Vitamin E,\u003c\/strong\u003e HairMagic+ cares for your scalp and strands while concealing grays and thinning areas, so every touch-up also treats your hair.\u003c\/p\u003e\n\u003cp data-end=\"1078\" data-start=\"872\"\u003eThe \u003cstrong data-end=\"916\" data-start=\"876\"\u003ewater and transfer resistant formula\u003c\/strong\u003e stays flawless through humidity, workouts, and long days, yet \u003cstrong data-end=\"1014\" data-start=\"979\"\u003erinses out easily with shampoo.\u003c\/strong\u003e Each compact \u003cstrong data-end=\"1062\" data-start=\"1028\"\u003elasts up to 2 to 4 months\u003c\/strong\u003e of daily use.\u003c\/p\u003e\n\u003cp data-end=\"1241\" data-start=\"1080\"\u003e\u003cstrong data-end=\"1124\" data-start=\"1080\"\u003eDesigned for confidence and convenience,\u003c\/strong\u003e HairMagic+ includes a precision dual brush and built-in mirror for \u003cstrong data-end=\"1241\" data-start=\"1192\"\u003eeffortless touch-ups wherever life takes you.\u003c\/strong\u003e\u003c\/p\u003e","brand":"Rumi Cosmetiques UK","offers":[{"title":"Medium Brown","offer_id":56247063740797,"sku":"HM-MB","price":28.0,"currency_code":"USD","in_stock":true},{"title":"Dark Brown","offer_id":56247063708029,"sku":"HM-DB","price":28.0,"currency_code":"USD","in_stock":true},{"title":"Natural Blonde","offer_id":56247063773565,"sku":"HM-NB","price":28.0,"currency_code":"USD","in_stock":true},{"title":"Chocolate Brown","offer_id":56947479937405,"sku":"HM-CHO","price":28.0,"currency_code":"USD","in_stock":true},{"title":"Charcoal Brown","offer_id":56947479970173,"sku":"HM-CHA","price":28.0,"currency_code":"USD","in_stock":true},{"title":"Copper","offer_id":56947480002941,"sku":"HM-CO","price":28.0,"currency_code":"USD","in_stock":true},{"title":"Platinum Blonde","offer_id":56947480035709,"sku":"HM-PB","price":28.0,"currency_code":"USD","in_stock":true},{"title":"Light Gray","offer_id":57355721081213,"sku":"HM-LG","price":28.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0509\/7344\/2204\/files\/Final_4K_1_651e162e-d2f4-40dd-afd8-73475bb1c125.webp?v=1792576800"},{"product_id":"hairmagic-hairline-powder-1","title":"HairMagic+ Hairline Powder","description":"\u003cp dir=\"ltr\"\u003e\u003cstrong\u003eAre you tired of the relentless cycle of visible roots, thinning spots, and stubborn greys? \u003c\/strong\u003e\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003e\u003cspan\u003eFor women over 40, the constant salon appointments and their growing expense can feel exhausting. \u003c\/span\u003e\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003e\u003cspan\u003eBut when you reach for a quick-fix, most concealers disappoint – looking obvious, feeling harsh, or offering nothing more than a temporary mask.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003e\u003cstrong\u003eMeet HairMagic+ Hairline Powder\u003c\/strong\u003e\u003cspan\u003e – the 2-minute solution that transforms your hairline instantly while caring for your hair.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003e\u003cspan\u003e\u003cstrong\u003eThe difference?\u003c\/strong\u003e \u003cbr\u003eOur formula works WITH your hair, not against it. HairMagic+ stays put through humidity, workouts, and busy days while remaining gentle enough for even sensitive scalps. \u003c\/span\u003e\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003e\u003cspan\u003e\u003cspan data-teams=\"true\"\u003eInfused with Argan Oil, Panthenol, and Vitamin E, the feather-light, buildable formula creates natural-looking fullness that blends seamlessly from every angle – \u003cstrong\u003eno one will know your secret\u003c\/strong\u003e.\u003c\/span\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003e\u003cspan\u003e\u003cspan data-teams=\"true\"\u003eWith one simple application, you'll step out the door looking polished and confident, with hair that appears naturally fuller, fresher, and flawlessly finished.\u003c\/span\u003e\u003c\/span\u003e\u003cspan\u003e\u003c\/span\u003e\u003c\/p\u003e","brand":"Rumi Cosmetiques UK","offers":[{"title":"Dark Brown","offer_id":56339571835261,"sku":"HM-DB","price":28.0,"currency_code":"USD","in_stock":true},{"title":"Medium Brown","offer_id":56339571868029,"sku":"HM-MB","price":28.0,"currency_code":"USD","in_stock":true},{"title":"Natural Blonde","offer_id":56339571900797,"sku":"HM-NB","price":28.0,"currency_code":"USD","in_stock":true},{"title":"Chocolate Brown","offer_id":56947536363901,"sku":"HM-CHO","price":28.0,"currency_code":"USD","in_stock":true},{"title":"Charcoal Brown","offer_id":56947536396669,"sku":"HM-CHA","price":28.0,"currency_code":"USD","in_stock":true},{"title":"Copper","offer_id":56947536429437,"sku":"HM-CO","price":28.0,"currency_code":"USD","in_stock":true},{"title":"Platinum Blonde","offer_id":56947536462205,"sku":"HM-PB","price":28.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0509\/7344\/2204\/files\/Final_4K_1_69d3d806-f1fe-431b-b0ec-f0ade7e704b1.webp?v=1754309010"},{"product_id":"hairmagic-hairline-powder-hm","title":"HairMagic+ Hairline Powder HM+","description":"\u003cp dir=\"ltr\"\u003e\u003cstrong\u003eAre you tired of the relentless cycle of visible roots, thinning spots, and stubborn greys? \u003c\/strong\u003e\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003e\u003cspan\u003eFor women over 40, the constant salon appointments and their growing expense can feel exhausting. \u003c\/span\u003e\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003e\u003cspan\u003eBut when you reach for a quick-fix, most concealers disappoint – looking obvious, feeling harsh, or offering nothing more than a temporary mask.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003e\u003cstrong\u003eMeet HairMagic+ Hairline Powder\u003c\/strong\u003e\u003cspan\u003e – the 2-minute solution that transforms your hairline instantly while caring for your hair.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003e\u003cspan\u003e\u003cstrong\u003eThe difference?\u003c\/strong\u003e \u003cbr\u003eOur formula works WITH your hair, not against it. HairMagic+ stays put through humidity, workouts, and busy days while remaining gentle enough for even sensitive scalps. \u003c\/span\u003e\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003e\u003cspan\u003e\u003cspan data-teams=\"true\"\u003eInfused with Argan Oil, Panthenol, and Vitamin E, the feather-light, buildable formula creates natural-looking fullness that blends seamlessly from every angle – \u003cstrong\u003eno one will know your secret\u003c\/strong\u003e.\u003c\/span\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003e\u003cspan\u003e\u003cspan data-teams=\"true\"\u003eWith one simple application, you'll step out the door looking polished and confident, with hair that appears naturally fuller, fresher, and flawlessly finished.\u003c\/span\u003e\u003c\/span\u003e\u003cspan\u003e\u003c\/span\u003e\u003c\/p\u003e","brand":"Rumi Cosmetiques UK","offers":[{"title":"Dark Brown","offer_id":56444465480061,"sku":"HM-DB","price":28.0,"currency_code":"USD","in_stock":true},{"title":"Medium Brown","offer_id":56444465512829,"sku":"HM-MB","price":28.0,"currency_code":"USD","in_stock":true},{"title":"Natural Blonde","offer_id":56444465545597,"sku":"HM-NB","price":28.0,"currency_code":"USD","in_stock":true},{"title":"Chocolate Brown","offer_id":56947562381693,"sku":"HM-CHO","price":28.0,"currency_code":"USD","in_stock":true},{"title":"Charcoal Brown","offer_id":56947562414461,"sku":"HM-CHA","price":28.0,"currency_code":"USD","in_stock":true},{"title":"Copper","offer_id":56947562447229,"sku":"HM-CO","price":28.0,"currency_code":"USD","in_stock":true},{"title":"Platinum Blonde","offer_id":56947562479997,"sku":"HM-PB","price":28.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0509\/7344\/2204\/files\/Final_4K_1.webp?v=1754309003"},{"product_id":"2pcs-hairmagic-hairline-powder","title":"2x HairMagic+ Hairline Powder","description":"\u003cp dir=\"ltr\"\u003e\u003cstrong\u003eAre you tired of the relentless cycle of visible roots, thinning spots, and stubborn greys? \u003c\/strong\u003e\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003e\u003cspan\u003eFor women over 40, the constant salon appointments and their growing expense can feel exhausting. \u003c\/span\u003e\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003e\u003cspan\u003eBut when you reach for a quick-fix, most concealers disappoint – looking obvious, feeling harsh, or offering nothing more than a temporary mask.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003e\u003cstrong\u003eMeet HairMagic+ Hairline Powder\u003c\/strong\u003e\u003cspan\u003e – the 2-minute solution that transforms your hairline instantly while caring for your hair.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003e\u003cspan\u003e\u003cstrong\u003eThe difference?\u003c\/strong\u003e \u003cbr\u003eOur formula works WITH your hair, not against it. HairMagic+ stays put through humidity, workouts, and busy days while remaining gentle enough for even sensitive scalps. \u003c\/span\u003e\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003e\u003cspan\u003e\u003cspan data-teams=\"true\"\u003eInfused with Argan Oil, Panthenol, and Vitamin E, the feather-light, buildable formula creates natural-looking fullness that blends seamlessly from every angle – \u003cstrong\u003eno one will know your secret\u003c\/strong\u003e.\u003c\/span\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003e\u003cspan\u003e\u003cspan data-teams=\"true\"\u003eWith one simple application, you'll step out the door looking polished and confident, with hair that appears naturally fuller, fresher, and flawlessly finished.\u003c\/span\u003e\u003c\/span\u003e\u003cspan\u003e\u003c\/span\u003e\u003c\/p\u003e","brand":"Rumi Cosmetiques UK","offers":[{"title":"Dark Brown","offer_id":56792402952573,"sku":"HM-DB + 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HM-LG","price":56.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0509\/7344\/2204\/files\/Main_Hero_2.jpg?v=1762704165"},{"product_id":"hairmagic-hairline-powder-for-gray-roots","title":"HairMagic+ Hairline Powder For Gray Roots","description":"\u003cp data-start=\"359\" data-end=\"526\"\u003e\u003cstrong data-start=\"359\" data-end=\"418\"\u003eHairMagic+ transforms your hairline and roots instantly\u003c\/strong\u003e with no sprays, no stickiness, and soft natural-looking coverage that \u003cstrong data-start=\"489\" data-end=\"524\"\u003erestores confidence in seconds.\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp data-start=\"528\" data-end=\"674\"\u003eIts \u003cstrong data-start=\"532\" data-end=\"553\"\u003eadaptive pigments\u003c\/strong\u003e blend seamlessly with your unique shade, \u003cstrong data-start=\"595\" data-end=\"640\"\u003ecreating the look of fuller, thicker hair\u003c\/strong\u003e that feels as real as it looks.\u003c\/p\u003e\n\u003cp data-start=\"676\" data-end=\"870\"\u003e\u003cstrong data-start=\"676\" data-end=\"740\"\u003eInfused with nourishing Argan Oil, Panthenol, and Vitamin E,\u003c\/strong\u003e HairMagic+ cares for your scalp and strands while concealing grays and thinning areas, so every touch-up also treats your hair.\u003c\/p\u003e\n\u003cp data-start=\"872\" data-end=\"1078\"\u003eThe \u003cstrong data-start=\"876\" data-end=\"916\"\u003ewater and transfer resistant formula\u003c\/strong\u003e stays flawless through humidity, workouts, and long days, yet \u003cstrong data-start=\"979\" data-end=\"1014\"\u003erinses out easily with shampoo.\u003c\/strong\u003e Each compact \u003cstrong data-start=\"1028\" data-end=\"1062\"\u003elasts up to 2 to 4 months\u003c\/strong\u003e of daily use.\u003c\/p\u003e\n\u003cp data-start=\"1080\" data-end=\"1241\"\u003e\u003cstrong data-start=\"1080\" data-end=\"1124\"\u003eDesigned for confidence and convenience,\u003c\/strong\u003e HairMagic+ includes a precision dual brush and built-in mirror for \u003cstrong data-start=\"1192\" data-end=\"1241\"\u003eeffortless touch-ups wherever life takes you.\u003c\/strong\u003e\u003c\/p\u003e","brand":"Rumi Cosmetiques UK","offers":[{"title":"Dark Brown","offer_id":56995555115389,"sku":"HM-DB","price":28.0,"currency_code":"USD","in_stock":true},{"title":"Medium Brown","offer_id":56995555148157,"sku":"HM-MB","price":28.0,"currency_code":"USD","in_stock":true},{"title":"Natural Blonde","offer_id":56995555180925,"sku":"HM-NB","price":28.0,"currency_code":"USD","in_stock":true},{"title":"Chocolate Brown","offer_id":56995555213693,"sku":"HM-CHO","price":28.0,"currency_code":"USD","in_stock":true},{"title":"Charcoal Brown","offer_id":56995555246461,"sku":"HM-CHA","price":28.0,"currency_code":"USD","in_stock":true},{"title":"Copper","offer_id":56995555279229,"sku":"HM-CO","price":28.0,"currency_code":"USD","in_stock":true},{"title":"Platinum Blonde","offer_id":56995555311997,"sku":"HM-PB","price":28.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0509\/7344\/2204\/files\/Main_Hero_370d2afa-a79b-4138-a5d6-42b1aaa7385a.jpg?v=1766164149"},{"product_id":"hairmagic-hairline-powder-gray-roots","title":"HairMagic+ Hairline Powder For Gray Roots","description":"\u003cp dir=\"ltr\"\u003e\u003cstrong\u003eAre you tired of watching stubborn grays peek through just weeks after your salon visit?\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003e\u003cspan\u003eThe endless cycle of touch-ups feels exhausting — hours in the chair, $100+ gone, and still the grays return far too soon.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003e\u003cspan\u003eAnd while sprays or cheap concealers promise a quick fix, they often disappoint — leaving a sticky mess, an unnatural finish, or fading after just a few hours.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003e\u003cstrong\u003eMeet HairMagic+ Hairline Powder — the elegant, 2-minute solution that keeps grays invisible between salon visits.\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003e\u003cspan\u003eWith one sweep, HairMagic+ blends seamlessly into your roots, creating a soft, natural finish that lasts until your next wash. No harsh sprays. No chemicals. No mess.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003e\u003cspan\u003eWhether you’re heading out to lunch with friends, getting ready for Sunday service, or preparing for an important meeting, HairMagic+ keeps you polished and confident — without living by the salon calendar.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003e\u003cspan\u003eInfused with Argan Oil, Panthenol, and Vitamin E, our feather-light, buildable formula cares for your hair while keeping grays covered — through humidity, busy days, and everything in between.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003e\u003cspan\u003eStep out the door looking polished, confident, and beautifully yourself — every single day.\u003c\/span\u003e\u003c\/p\u003e","brand":"Rumi Cosmetiques UK","offers":[{"title":"Dark Brown","offer_id":57056016466301,"sku":"HM-DB","price":28.0,"currency_code":"USD","in_stock":true},{"title":"Medium Brown","offer_id":57056016499069,"sku":"HM-MB","price":28.0,"currency_code":"USD","in_stock":true},{"title":"Natural Blonde","offer_id":57056016531837,"sku":"HM-NB","price":28.0,"currency_code":"USD","in_stock":true},{"title":"Chocolate Brown","offer_id":57056016564605,"sku":"HM-CHO","price":28.0,"currency_code":"USD","in_stock":true},{"title":"Charcoal Brown","offer_id":57056016597373,"sku":"HM-CHA","price":28.0,"currency_code":"USD","in_stock":true},{"title":"Copper","offer_id":57056016630141,"sku":"HM-CO","price":28.0,"currency_code":"USD","in_stock":true},{"title":"Platinum Blonde","offer_id":57056016662909,"sku":"HM-PB","price":28.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0509\/7344\/2204\/files\/2_3f49d718-72ee-4e22-a95f-6ff6edb0a2f7.jpg?v=1761041719"},{"product_id":"hairmagic-hairline-powder-thinning-hair","title":"HairMagic+ Hairline Powder For Thinning Hair","description":"\u003cp data-start=\"1082\" data-end=\"1284\"\u003e\u003cstrong data-start=\"1082\" data-end=\"1176\"\u003eAre you tired of seeing your hairline thinning or your scalp shining through at the part?\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp data-start=\"1082\" data-end=\"1284\"\u003eWhether from menopause, stress, or genetics, hair thinning can feel frustrating and confidence-shaking.\u003c\/p\u003e\n\u003cp data-start=\"1286\" data-end=\"1415\"\u003eAnd while sprays and cheap fillers promise volume, they often leave a sticky mess, clump at the roots, or look obviously fake.\u003c\/p\u003e\n\u003cp data-start=\"1417\" data-end=\"1747\"\u003e\u003cstrong data-start=\"1417\" data-end=\"1536\"\u003eMeet HairMagic+ Hairline Powder - the 2-minute solution that makes thinning hair look instantly fuller and natural.\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp data-start=\"1417\" data-end=\"1747\"\u003eWith one sweep, HairMagic+ softens visible scalp, fills sparse areas, and restores the look of thicker, healthier hair. No clumps. No harsh sprays. Just believable fullness that lasts until your next wash.\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003e\u003cspan\u003e\u003cstrong\u003eThe difference?\u003c\/strong\u003e \u003cbr\u003eOur formula works WITH your hair, not against it. 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